Experience

Antenna

• Australia
• Market Research
• 1 - 100 Employee

• Director

  • Aug 2011 - Present

  Senior qual / quant market researcher, working across a range of industries and applications. Senior qual / quant market researcher, working across a range of industries and applications.



Galaxy Research

• Australia
• Market Research

• Qualitative Director

  • Sep 2012 - Dec 2021



CSIA Customer Service Institute of Australia

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Lead Assessor

  • Aug 2012 - Dec 2013



Clarity Strategic Research

• Australia
• Market Research

• Director

  • Nov 2010 - Jul 2011

  Senior qual / quant researcher Senior qual / quant researcher



Arnold & Bolingbroke

• Research Director

  • Aug 2009 - Nov 2010

  Senior quallie at a mid-sized qual/quant agency of brilliant strategic thinkers. arnold&bolingbroke is a premier full service marketing research consultancy. We offer innovative yet intelligent solutions to marketers and communications agencies. Our Blue Chip client list is testament to our success in helping to solve many of the key challenges in managing global and local brand, product and service lifecycles. Senior quallie at a mid-sized qual/quant agency of brilliant strategic thinkers. arnold&bolingbroke is a premier full service marketing research consultancy. We offer innovative yet intelligent solutions to marketers and communications agencies. Our Blue Chip client list is testament to our success in helping to solve many of the key challenges in managing global and local brand, product and service lifecycles.



Lendlease

• Australia
• Real Estate
• 700 & Above Employee

• Research Manager

  • Apr 2006 - 2009

  - Planning and managing consumer and economic research for Lend Lease’s Australian retail assets. - Identifying and communicating demographic, social, consumer and retail trends as they develop to the greater business. - Providing a consulting role to other parts of the business (Delfin, Retirement By Design etc) on planning and managing consumer research programmes for their developments, with a focus on quantitative research. - Implementing and managing the Geographic Information Software (GIS) system and integrating it to our current acquisitions processes, including the use of Mosaic within the GIS as a first-look segmentation tool for our centre marketing managers to better understand the demographics of their trade areas. - Working within the marketing team on developing brand positioning and marketing plans for our retail centres. - Mentoring junior staff on consumer research and upskilling them in this part of the job role.



Macquarie Business School

• Australia
• Higher Education
• 1 - 100 Employee

• Guest Lecturer

  • 2007 - 2008

  Ongoing guest lecturer on market research and its applications to the business insights process. Ongoing guest lecturer on market research and its applications to the business insights process.



Jigsaw Research

• United Kingdom
• Market Research
• 1 - 100 Employee

• Account Director

  • Apr 2003 - 2006

  - Managing client relationships and planning and managing research for clients including Telstra, Colgate Palmolive, Landcom, ING, Lend Lease, Diageo, Hyundai, Pfizer, Procter & Gamble and GPT across a range of qual and quant methodologies including ad and product concept testing, customer satisfaction, segmentation, U&A, ethnographic and usability studies. Beyond research itself, the role included: - Marketing Jigsaw to the greater business community both in terms of business development and developing a PR profile; - Working as part of the management team to develop a differentiated brand identity for Jigsaw and set strategic direction for its growth, including setting sales and client targets - Managing a team of junior researchers, including training junior staff in qual and qual research techniques and mentoring them on their career path - Partnering with clients to plan their annual research programmes and implement research findings within their businesses.



Jigsaw Research

• United Kingdom
• Market Research
• 1 - 100 Employee

• Project Director

  • 2001 - 2003

  Managing qualitative and quantitative projects from briefing to presentation for clients including Telstra, Landcom, Coca Cola, McDonalds, Lend Lease, Diageo, Arnott's, Clarendon Homes, and Procter & Gamble including: - NPD testing for Diageo on the launch of new flavour variants for Stoli Ruski; - Shopper segmentation (qual and quant) for Telstra Shop nationally; - Ethnographic exploration of shopper segments for retail centres for Lend Lease Managing qualitative and quantitative projects from briefing to presentation for clients including Telstra, Landcom, Coca Cola, McDonalds, Lend Lease, Diageo, Arnott's, Clarendon Homes, and Procter & Gamble including: - NPD testing for Diageo on the launch of new flavour variants for Stoli Ruski; - Shopper segmentation (qual and quant) for Telstra Shop nationally; - Ethnographic exploration of shopper segments for retail centres for Lend Lease



Minter Research

• Senior Project Manager

  • 1997 - 2001

  Managing research projects for a small research agency, including building and developing client relationships, and managing the bulk of their research work, including: - Ad and brand equity tracking, as well as customer satisfaction tracking for brands including Integral Energy and Toshiba - Usability studies for the ATO on their online and paper forms - Ongoing exit surveys and telephone surveys for a range of retail centres for Stockland and TripleCee shopping centres; - Advertising effectiveness studies for the Federal Office of Road Safety and Department of Prime Minister ad Cabinet As a small agency, the role also included a variety of roles, including managing its small fieldwork team, implementation of a CATI system, interviewer training, data analysis IQCA accreditation and client relationship management.



University of Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Research Assistant, Department of Psychology

  • 1996 - 1997

  Conducting perceptual research on polymer banknotes for the Reserve Bank, along with research projects for the Research Council of Australia. Conducting perceptual research on polymer banknotes for the Reserve Bank, along with research projects for the Research Council of Australia.