Sam Barton

Game Director at Sharkmob
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Location
London, England, United Kingdom, UK

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5.0

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Nick Bright

It is clear Sam is passionate about Business Intelligence and strives to maximize the benefits it can bring to a business. Sam's knowledge of the business model is deep and he uses this knowledge to steer the BI Vision in the right direction. Overall an honest, friendly and very capable manager. I sincerely hope our paths cross again in the future.

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Experience

    • Sweden
    • Computer Games
    • 300 - 400 Employee
    • Game Director
      • Sep 2020 - Present

      Game Director and founder of Sharkmob London, a new AAA studio in the heart of the UK capital. We’re working on a brand-new IP and currently hiring across all disciplines. The team is currently in its founding stages, so reach out if you're interested in this highly unique opportunity to be an early member of one of the UK’s biggest gaming start-ups and help shape the future of the studio! Game Director and founder of Sharkmob London, a new AAA studio in the heart of the UK capital. We’re working on a brand-new IP and currently hiring across all disciplines. The team is currently in its founding stages, so reach out if you're interested in this highly unique opportunity to be an early member of one of the UK’s biggest gaming start-ups and help shape the future of the studio!

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Creative Director
      • Nov 2019 - Aug 2020

      Responsible for the creative vision and feature roadmap for Star Trek: Fleet Command, the focus of this appointment was to drive growth in both player experience quality and commercial performance. Accountable for the output of a 100-person studio, the position necessitated a broad and inclusive approach to leadership, bringing together diverse teams to align upon a creative process and deliver best-in-class player focused experiences. • Delivered significant growth in commercial performance, increasing monthly revenue significantly • United the Product, Design, Narrative, Art, and UX teams under a single creative process • Fostered a culture of decision making and extreme ownership, unlocking development velocity • Constructed an innovative 24-month vision that will firmly establish the title in the MMO genre • Unlocked access to the full Star Trek IP by building a strong relationship with CBS stakeholders • Received industry accolades for delivering the most immersive strategy experience on mobile Released Titles: Star Trek: Fleet Command Show less

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Director of Product Management
      • Dec 2016 - Nov 2019

      Appointed to instruct and drive product management best practice across CCP studios, the role also encompassed ownership of the creative vision and delivery of multiple mobile MMOs. The position required the application of production, design and product expertise to determine business models, estimate revenue generation and obtain commercial validation. Building relationships and establishing commitments with international partners was also a key activity. • Ensured that the product vision was adhered to during development and into live operations • Combined innovative design and market proven concepts to create cohesive game visions • Directed the development roadmap, prioritising feature implementation and iteration • Designed a full KPI validation plan, including playtest surveying and revenue forecasting • Introduced a community co-development strategy, establishing an early golden cohort • Announced a title to the public, managing the messaging of the vision to community and press Released Titles: EVE Online; EVE Echoes; EVE: War of Ascension Show less

    • United Kingdom
    • Computer Games
    • 200 - 300 Employee
    • Product Strategy Director
      • Mar 2013 - Dec 2016

      Responsible for the commercial success of the studio’s portfolio, this role necessitated working closely alongside internal teams and external partners to define a vision for both the business model and gameplay design of our live operation games. Sustaining a link between the studio, the marketplace and the audience throughout the product lifecycle, the position involved identifying strategies necessary to achieve commercial success and guiding their execution. •Championed the studio-wide transition from the premium business model to free-to-play •Tripled studio revenue over two years through the introduction of new revenue streams •Introduced a culture of data driven decision making within a highly creative environment •Supported innovative feature design through an expansive knowledge of live game practices •Significantly increase the percentage of studio revenue generated from live game royalties •Established a modelling process to align game economies with customer segmentation Released Titles: Fable Fortune; Heavenstrike Rivals; Breaking Bad: Empire Business; Bounty Stars; Fantastic Beasts: Cases of the Wizarding World; Disney’s Superbia; Delivery Outlaw; Amateur Surgeon 3; Hatoful Boyfriend Show less

    • Head Of Business Intelligence
      • Oct 2010 - Mar 2013

      Accountable for data strategy and project delivery, this position involves providing the company directors with counsel on business questions and KPIs as well as advising the wider business on information flow architecture. The role also entails the maintenance and prioritisation of the development backlog as well as the recruitment and advancement of a diverse team of data oriented individuals (Developers, Analysts and Statisticians). •Introduced and nurtured an agile approach to software development (Scrum; Kanban) •Gathered business requirements and produced functional specifications for key projects •Scheduled product roadmaps with deliverables planned between one week and six months •Designed sensitive financial systems with integrated monitoring solutions and documentation •Assessed competitor strategy and industry best practices for potential adoption benefits •Negotiated favourable third-party contract rates and managed the resultant relationships Show less

    • Information Technology and Services
    • 1 - 100 Employee
    • Business Intelligence Analyst
      • Dec 2009 - Oct 2010

      The primary responsibility of this role was to take indistinct business questions and through the application of analytical techniques and investigative reasoning, be in a position to present actionable insights and conclusions to the board of directors. As a founding member of the Business Intelligence Team, acting as an ambassador for advanced data use became a pivotal duty, as did educating non-specialist stakeholders in statistical concepts.•Promoted a logical and methodical approach to data validation and problem solving•Modelled the ROI and expected benefit for a number of diverse business propositions•Uncovered key performance patterns through data mining and statistical analysis •Explored the validity of new revenue streams with the aim of diversifying the business model•Improved the accessibility of reports and insights by establishing a centralised analytics hub•Identified and removed robotic web traffic to ensure that site optimisation was unbiased Show less

    • Merchant Integration Engineer
      • Aug 2008 - Dec 2009

      This position encompassed the development, implementation and monitoring of several large scale data processing systems along with the provision of analytical support through report building and dashboard creation. The interrogation of a variety of data sources was a critical aspect of this role and necessitated writing complex queries for relational databases as well as understanding and exporting figures from a variety of third-party providers.

Education

  • University of Nottingham
    Archaeology BSc Hons
    2003 - 2006

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