Experience

Mabaat | مبات

• Saudi Arabia
• Hospitality
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2022 - Present

  Riyadh, Saudi Arabia Highly accomplished and visionary leader driving the transformation of Mabaat, a leading tech-enabled hospitality startup, into a powerhouse within the Saudi hospitality industry. With a relentless pursuit of excellence and a commitment to customer satisfaction, I have spearheaded Mabaat's remarkable achievements and milestones, propelling the company towards unprecedented success.

• Cofounder | Chief Operating Officer | Board Member

  • Sep 2019 - Sep 2022

  Support my favorite CEO with managing the day to day operations of the largest short term rentals business in Saudi Arabia at the intersection of hospitality and real estate across 5 markets. Lead a seed round that raised $2.4M in start up funding. We are building Saudi’s next unicorn!



Hospitality Marketing Agency

• United Kingdom
• Hospitality
• 200 - 300 Employee

• Strategic Initiatives

  • Feb 2019 - Jan 2020

  Montreal, Canada Area Served as a trusted advisor, coach and subject matter expert and the go-to-person for decision-making related to strategic directions and new company initiatives to the President of a ~$700Mn ecommerce home & furniture products company focused on the North American market.

• Direct to Consumer (DTC)

  • Oct 2018 - Feb 2019

  Montreal, Canada Area Supported DTC team of a ~$2.5Bn online marketplace retailer of consumer goods focused on the North American market identify growth opportunities and optimize performance across major online marketplaces, warehousing & fulfillment, reporting and technology.

• PMO

  • Feb 2017 - Sep 2018

  Toronto, Canada Area Assisted leadership of an ecommerce & wholesale luxury goods company implement their strategy to build the business from the ground up by recruiting and managing talent, scouting for and negotiating financing opportunities, sales & marketing, managing supply chain and developing online & offline sales channels across US and Canada.

• Interim Managing Director

  • Oct 2015 - Jan 2017

  Washington D.C. Metro Area Mandated by a US-based nonprofit, with a mission to train and connect youth to the world of work, to establish start-up presence in UAE as a strategic extension to US and Europe head offices. Provided strategic support to the network across MENA, organized their launch event, assisted with fund raising efforts, proposal writing, and diversity & workforce development. Managed board meetings and board member relationships, led highly visible public affairs relationships and helped increase the… Show more Mandated by a US-based nonprofit, with a mission to train and connect youth to the world of work, to establish start-up presence in UAE as a strategic extension to US and Europe head offices. Provided strategic support to the network across MENA, organized their launch event, assisted with fund raising efforts, proposal writing, and diversity & workforce development. Managed board meetings and board member relationships, led highly visible public affairs relationships and helped increase the network's visibility in the region.

• Interim VP Middle East

  • Nov 2014 - Oct 2015

  Berlin Area, Germany Led the implementation of a mission-critical hyper-growth strategy for a $50M VC-funded online reservation marketplace for restaurants by establishing presence across the Middle East, leading up to the company's $230Mn acquisition in 2015.



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Aug 2013 - Nov 2014

  New York Conducted several engagements within Insurance and Financial Services involving PMO of strategic transformation initiatives, organizational restructuring, streamlining work, growth strategy, footprint rationing and market research.



Columbia Business School

• United States
• Higher Education
• 700 & Above Employee

• CBS Career Fellow

  • Aug 2012 - May 2013

  Greater New York City Area Provided strategic coaching & mentoring for ~80 high potential MBA candidates from Columbia Business School with recruiting efforts targeted at major consulting firms in the US and abroad.



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Summer Consultant

  • May 2012 - Aug 2012

  London, UK Consulted a New York-based bank on a transformation enablement initiative involving re-pricing of its asset servicing business across Europe, Middle East and Africa. Led key aspects of designing the pricing strategy, performed big data analytics to draw strategic insights and developed advanced tools to model uplift and evaluate overall impact.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Senior Consultant

  • May 2009 - Jun 2011

  Dubai, UAE Carried out strategic market and financial reviews of several major real estate & hospitality projects in KSA to support the Kingdom's religious tourism ambitions. Designed, staged and developed several studies and white papers in public administration working alongside senior government officials to tackle Emiratisation challenges in the private sector of Abu Dhabi.



JAJ Consultants

• Consultant

  • Sep 2005 - Apr 2009

  Dubai, UAE Delivered strategic market and financial feasibility studies and business plans, capital structuring and project finance for real estate and hospitality projects worth ~$60Bn in KSA and UAE. Worked along side investors, owners, real state companies, hospitality operators and architectural consultancies.