Experience

The AZEK Company

• United States
• Wholesale Building Materials
• 300 - 400 Employee

• Senior Vice President, Chief Marketing Officer

  • Oct 2021 - Present

  Chicago, Illinois, United States The AZEK Company Inc. (NYSE: AZEK) is the industry-leading designer and manufacturer of beautiful, low maintenance and environmentally sustainable outdoor living products, including TimberTech® decking and Versatex® and AZEK Trim®. Consistently recognized as the market leader in innovation, quality and aesthetics, products across AZEK’s portfolio are made from up to 100% recycled material and primarily replace wood on the outside of homes, providing a long-lasting, eco-friendly and stylish… Show more The AZEK Company Inc. (NYSE: AZEK) is the industry-leading designer and manufacturer of beautiful, low maintenance and environmentally sustainable outdoor living products, including TimberTech® decking and Versatex® and AZEK Trim®. Consistently recognized as the market leader in innovation, quality and aesthetics, products across AZEK’s portfolio are made from up to 100% recycled material and primarily replace wood on the outside of homes, providing a long-lasting, eco-friendly and stylish solution to consumers. Leveraging the talents of its nearly 1,700 employees and the strength of relationships across its value chain, The AZEK Company is committed to accelerating the use of recycled material in the manufacturing of its innovative products, keeping millions of pounds of waste out of landfills each year, and revolutionizing the industry to create a more sustainable future. Show less



California Closets

• United States
• Design Services
• 700 & Above Employee

• Senior Vice President, Chief Marketing Officer

  • 2014 - 2021

  San Francisco Bay Area Elevated brand experience across all touchpoints (in-home, online and showroom) to achieve system-wide revenue growth of 70% in 6 years. Developed vision, strategy and team to implement robust content strategy and local/national marketing programs that that drove YoY growth in leads, sales per lead, and customer NPS from 77 to 85%. - Drove leads and new customer acquisition via digital marketing, SEM/SEO, social media, direct mail/email, product marketing, PR and influencer programs… Show more Elevated brand experience across all touchpoints (in-home, online and showroom) to achieve system-wide revenue growth of 70% in 6 years. Developed vision, strategy and team to implement robust content strategy and local/national marketing programs that that drove YoY growth in leads, sales per lead, and customer NPS from 77 to 85%. - Drove leads and new customer acquisition via digital marketing, SEM/SEO, social media, direct mail/email, product marketing, PR and influencer programs. Delivered sticky brand experience and consistent YoY lead growth while maintaining flat avg CPL. - Led creative team, content development and refresh of showroom, website and national print/TV advertising campaigns. Launched award-winning magazine, Ideas of Order, driving double-digit increase in response rate, job size, and dramatic ROI. - Executive leader on key strategic change initiatives, including the company’s first licensed product line with Marth Stewart, launch of new ecommerce channel, implementation of Salesforce, Employer Brand/Recruiting strategy and use of psychographic customer personas. Show less



Serena & Lily

• United States
• Retail
• 200 - 300 Employee

• Senior Vice President - Marketing

  • 2006 - 2014

  Sausalito, California, United States First executive to join company and member of leadership team that built brand and business from wholesale nursery bedding concept to omni-channel luxury lifestyle brand. Initially responsible for every aspect of marketing/sales/creative/website and as company grew hired, delegated and developed individual teams. - Led growth marketing, advertising, PR/communications, and brand experience across every customer touch point including web, catalog, digital marketing and traditional outlets… Show more First executive to join company and member of leadership team that built brand and business from wholesale nursery bedding concept to omni-channel luxury lifestyle brand. Initially responsible for every aspect of marketing/sales/creative/website and as company grew hired, delegated and developed individual teams. - Led growth marketing, advertising, PR/communications, and brand experience across every customer touch point including web, catalog, digital marketing and traditional outlets to achieve significant YoY revenue growth. - Identified & realized early growth milestones: initial build of DTC website (2007); channel migration from wholesale to direct (2011); development of designer/trade channel (2012); launch of first two retail store concepts: Beach Market (traditional retail format, Hamptons, 2013) and Design Shop (design/showroom concept, San Francisco, 2014). Show less



Wild Planet Entertainment, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President - Business Development

  • 2001 - 2006

  San Francisco, California, United States Conceptualized and developed new toy brand concepts working with the inventor community and internal design teams. Partnered with sales team to develop business plans for key accounts including Target, Walmart, and Toys R Us. Developed marketing and packaging strategies for go-forward ideas and identified brand management teams to carry forward. Reported directly to the CEO.

• Vice President - Marketing

  • 1995 - 2001

  San Francisco, California, United States Built portfolio of successful toy lines under WP brand umbrella, all with dual parent/kid appeal. Worked closely with industrial and graphic designers to develop product, play patterns and packaging, to hit aggressive mass market price points. Managed P&L, to include multi-million dollar TV advertising, multi-channel and international sales and significant product development/amortization costs. Early member of first executive team.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Aug 1988 - Oct 1990

  New York, New York, United States Foundational training in marketing communications and public relations for a myriad of consumer product companies including Weight Watchers and Lenox china and crystal.