Salvatore La Rocca

Fractional CTO at Valere
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Contact Information
us****@****om
(386) 825-5501
Location
Turin, Piedmont, Italy, IT

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Fractional CTO
      • Jul 2023 - Present

    • Founder
      • Jan 2022 - Present

    • Fractional CTO & Solution Architect
      • Jun 2022 - Jul 2023

    • Italy
    • Marketing Services
    • 1 - 100 Employee
    • Chief Technology Officer & Solution Architect
      • Sep 2017 - May 2022

    • IT Project Manager
      • Nov 2015 - Sep 2017

      ADVICE GROUP is a Progress marketing company based in Turin. In Italy, we introduced a new concept within marketing vision, the “PROGRESS MARKETING THINKING”. This is a strategic area placed in between what is today considered digital marketing (mobile & web) and the companies need to combine long-lasting brand-consumer relationships with a clear sell-out strategy that can be measured and improved during the activity. Advice Group develops FULL DIGITAL RELATIONSHIP PATHS that start from the digital brand activation and merge into digital loyalty programs. PROGRESS MARKETING is the ability to tap the potential of the new digital tools to engage and make loyal users through a 1to1 custom path: Advice measures and analyses the ONGOING consumers’ REACTIONS TO INCENTIVES the brand offers step-by-step in order to define new behavioral clusters. Thanks to a proven PROPRIETARY PLATFORM and a strong know-how, brands are finally able to acquire real knowledge of their customers according to new loyalty metrics (not only socio-demographics or based on mere purchase). At the heart of every multichannel project, Advice places measurement and ongoing accelerating mobile and web actions called BOOSTING PLANS that pursue the ultimate goal of reclustering the consumers’ behavior . FMCG clients: Barilla, Lavazza, L’Oreal, Unilever,Tena Lady, Casa Modena, Ferrarini- WINNERS of BEST LOYALTY EVENTS - 2015 Alzerbajian Pavillon Expo 2015- WINNERS of BEST DIGITAL LOYALTY TRADE- London 2014- First digital COALITION PROGRAM in the EMEA FMCG industry market.- Final of BEST DIGITAL LOYALTY AWARD -London 2013 (Best Europen project - Casa Modena Giravolte digital collection)- Winners of LOYALTY AWARD 2012- Final MEFFYS WORLD MOBILE AWARD 2011 of London- Final CRM AWARD 2009 "micromarketing strategy" (mobile and geo marketing trade integrations)- Final INNOVATION ODISSEO AWARD 2009 (behavioral loyalty system)- First DIGITAL COLLECTION IN EUROPE (Lavazza Carmencita 2007). Show less

    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Project Manager IT
      • Dec 2013 - Oct 2015

      Projects: - P.U.C.O. (Cottolengo University portal); - Banca della Salute (Healthcare services portal);- 2Care (Healthcare modular ERP system); - VestaWeb (Condominium management solutions)

    • C++ Developer
      • Mar 2012 - Dec 2013

      Projects: - ADE (Abstract Data Engine Framework); - PUCO (Cottolengo University portal); - Banca della Salute (Healthcare services portal); - 2Care (Healthcare modular ERP system); - VestaWeb (Condominium management solutions);

    • C++ Developer
      • Sep 2011 - Mar 2012

      Development of a web server with SSL/TLS (HTTPS) support in C++, using ADE (Abstract DataEngine Framework)

    • Broker and Co-founder
      • Feb 2010 - Mar 2012

      International brokerage: planning, researching and creating commercial partnerships between international subjects; analysis of e-commerce-related IT systems International brokerage: planning, researching and creating commercial partnerships between international subjects; analysis of e-commerce-related IT systems

    • Co-founder and Marketing Manager
      • Nov 2008 - Dec 2010

      Commercial management of Agorà, an Italian-language weekly newspaper; planning and management of the advertising sector and staff; supervision and coordination of the company IT systems Commercial management of Agorà, an Italian-language weekly newspaper; planning and management of the advertising sector and staff; supervision and coordination of the company IT systems

    • Italy
    • Government Administration
    • 700 & Above Employee
    • IT Teacher
      • Jun 2007 - Dec 2007

      IT teacher in free classes, open to everyone, organized in collaboration with Comune di Torino and Nuova Sinistra per Torino, a Turin-based political movement IT teacher in free classes, open to everyone, organized in collaboration with Comune di Torino and Nuova Sinistra per Torino, a Turin-based political movement

    • Developer (C/C++)
      • 2003 - 2006

      - Renovating, optimizing and upgrading the firmware of electronic control units; use of Microchipdevelopment kit (SDK), including MPLAB Integrated Development Environment (IDE); PICkitInCircuit Debugger and other software debuggers- Achievement: development of an IT-system for a series of automatic greenhouses, remote-controlled through a user-managed central server

    • Software Developer Internship
      • 2000 - 2003

      Learning of several programming methodologies (top-down, bottom-up, etc.) and C language,aiming to program microcontrollers for the enterprise embedded systems

Education

  • Politecnico di Torino
    Laurea, Ingegneria informatica
  • ITIS Niccolò Copernico Institute - Secondary School Diploma in Computer Science
    100/100
  • Internship - 2C Computer Center
    2003 - 2004
  • Internship - Eurogen Power Plant, Italy
  • English School

Community

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