Salvador Juan Rovira Luna, MBA

Chief Marketing Officer at Credemtia
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Location
United States, US

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Credentials

  • Athlete Management Certificate
    Sports Management Worldwide
  • Professional Certified Marketer (PCM)
    American Marketing Association

Experience

    • Puerto Rico
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Jan 2021 - Present

      As Chief Marketing Officer at Credemtia, I am at the forefront of shaping our brand's narrative and driving strategic initiatives. With a focus on innovative marketing strategies, I lead a dynamic team to position Credemtia as a leader in Credential Management for physicians and hospitals. My role encompasses defining and executing marketing strategies that resonate with our target audience, driving brand awareness, and fostering customer engagement. Committed to delivering results and achieving our business objectives, I thrive in a fast-paced environment, where creativity and data-driven insights fuel our success. Show less

    • Puerto Rico
    • Hospitals and Health Care
    • Marketing Associate
      • May 2020 - Jan 2021

      As the Marketing Associate for HIIP, my role encompassed a diverse range of responsibilities. I was responsible for devising and executing effective marketing strategies tailored to various hospitals and clinics. My efforts extended to elevating awareness about media packages and staying attuned to emerging advertising trends. Additionally, I played a crucial role in crafting specialized publications geared towards enhancing client engagement. Moreover, I was actively engaged in performing public relations duties while delivering exemplary customer service, all of which contributed to the success of our marketing initiatives. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Specialist: Esports Project LUC
      • Aug 2019 - Dec 2019

      Being the Marketing Specialist for Loyola University Chicago’s inaugural Esports event, I spearheaded a multifaceted approach to ensure its success. This included crafting and executing comprehensive marketing strategies specifically tailored to the university’s unique event. I also devised and implemented specialized publications aimed at expanding the event’s reach and audience engagement. My role extended beyond marketing, as I actively managed sponsorship deals with many brands, public relations, marketing strategies, and provided top-tier customer service. Notably, my efforts resulted in securing a major sponsorship deal with Red Bull, marking a significant milestone for the event’s success. Show less

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales And Marketing Specialist
      • Oct 2017 - Nov 2019

      In my role as the Sales and Marketing Specialist at Oakley’s retail store in Chicago, IL, I consistently outperformed sales targets set by senior management, showcasing a strong sales acumen. Within the store, I took charge of product marketing, ensuring our offerings were effectively showcased. I also played a pivotal role in the day-to-day upkeep of our social media presence. My responsibilities extended to providing customer support for various marketing and advertising initiatives, further strengthening our brand’s relationship with our clientele. Additionally, I collaborated closely in the planning and execution of impactful advertising campaigns, contributing to the overall success of our marketing endeavors. Show less

    • United States
    • Higher Education
    • 100 - 200 Employee
    • Student Researcher
      • Jan 2019 - Jul 2019

      During my tenure as a student researcher at Loyola University Chicago School of Law, my primary responsibilities revolved around investigating the landscape of telemedicine in Latin America. This involved in-depth research to gather pertinent information and insights into the telemedicine practices in the region. Additionally, I was entrusted with the task of bridging the gap between telemedicine approaches in Latin America and the United States, seeking to identify synergies and opportunities for collaboration between these two healthcare domains. Show less

    • Puerto Rico
    • Legal Services
    • 1 - 100 Employee
    • Marketing Assistant
      • May 2016 - Aug 2016

      In my role as the Associate Manager at Rovira Rodríguez Group, I undertook a multifaceted set of responsibilities. I served as the Assistant Manager for the internship program, where I played a pivotal role in mentoring and guiding aspiring professionals. During my tenure, I acquired valuable skills in offering comprehensive group support to students who were navigating the path towards pursuing a Juris Doctor degree. Furthermore, my role involved delving into the intricacies of group management, including administrative duties and control measures. This experience equipped me with a diverse skill set and knowledge base that was instrumental in supporting the group’s overarching objectives. Show less

Education

  • Lynn University
    Master of Business Administration - MBA, Marketing and Media Management
    2020 - 2022
  • Loyola University Chicago
    BBA, Sports Management and Marketing
    2016 - 2020

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