Financial Data Analyst

• Jul 2022 - Present

Market Researcher

• Aug 2021 - Feb 2022

Conducted market research for GrabMart to provide recommendations along the user journey: Marketing, In-App Experience, Delivery Process, Customer Service and User Engagement. Project included: - Research using large scale questionnaire, focus groups, interviews, and desktop research - Data analysis (i.e. cluster analysis, regression models, p-test evaluation) using statistical tools: R, SPSS, and Excel and visualised data on Tableau dashboards - Competitor analysis and market segmentation/customer profiling for targeted marketing strategies - Recommendations on UX design and SOP improvements to enhance customer experience and engagement Show less

Finance Intern

• Jan 2021 - Jul 2021

Worked under the Controlling and Invoicing team on projects involving: - Financial business review and commentary, - Creation of dashboards, - Drafting Service Level Agreements (SLA), - Monthly management reporting, and, - Automating sales forecasting and budgeting workflows Worked under the Controlling and Invoicing team on projects involving: - Financial business review and commentary, - Creation of dashboards, - Drafting Service Level Agreements (SLA), - Monthly management reporting, and, - Automating sales forecasting and budgeting workflows

Marketing Intern, DKSH Smollan

• Jun 2019 - Jul 2020

Worked under the Regional Product Manager in the APAC team on projects including: - Analysis of retailers' inventory data to examine consumer purchasing behaviour and retailers' inventory management systems using Excel, R, and Python - Creation and compilation of Case Studies incorporated in RFP and client pitches - Launching the Awards marketing strategy and liaising with award agencies (e.g. Mumbrella, Marketing Interactive, etc.) to apply and participate in award ceremonies - Market research for thought leadership articles and creation of Smollan APAC's and DSFM's website Show less