Director of Audience Development

• Nov 2021 - Present

Digital Producer/Project Manager

• Jan 2021 - Nov 2021

Lauchlan is a B2B agency supporting global enterprise tech brands with digital strategy, demand and lead generation, partner marketing and content. • Manage client projects and reporting for campaigns involving programmatic displays, email marketing, podcast spots, content syndication, and social media for Google Cloud and Amazon Web Services B2B partners • Partner with Creative, AM, and PM teams to design A/B content, optimize performance and identify areas of growth opportunity • Create internal training materials to standardize digital marketing knowledge and best practices throughout the agency • Coordinate vendor relations and organize launch schedules for multichannel marketing campaigns Show less

Digital Marketing Specialist, Global Marketing Team

• Aug 2019 - Aug 2020

Citi Private Bank is a subsidiary of Citigroup and focuses on providing banking services to multinational Ultra-High Net Worth (UHNW) clientele across 23 countries. • Maintained Citi Private Bank’s online web presence by adhering to strict compliance and aesthetic standards, amended client-facing site information, and assisted with Instagram and LinkedIn social media strategy research • Gathered and reported on site data analytics to Website Manager, Head of Content Strategy, Global Head of Digital Marketing and Global Marketing Managing Director • Led a project to streamline employee access to client event information for 3,000+ Citi Private Bank employees by delegating and overseeing tasks across international marketing teams, codifying processes, maintaining transparent communication between the Global Marketing Managing Director and other project affiliates, and creating communique on behalf of the President of Citi Private Bank • Created microsites during the COVID-19 transition to digital events to nurture positive client relations and sustain client retention • Managed all digital assets and communication on behalf of the digital marketing team and assisted with site page creation and launch for Citi Private Bank’s semi-annual investment outlook publication • Managed and tracked site-based lead forms for NAM, LATAM, EMEA and APAC Show less

Digital Advertising Specialist, Performance Marketing Team

• Apr 2019 - Aug 2019

451 Agency is a full-service Boston-based advertising agency featuring services such as performance marketing, media production, public relations, design, and marketing strategy. • Owned research, strategy creation and execution, optimization, and reporting for multi-channel lead generation campaigns for a university, resulting in 9,000+ new leads in 4 months • Projected budgets, tracked and administered media spends, and generated monthly financial statements and reconciliations for enterprise clients with $3 million+ annual spend. • Collaborated with internal and external stakeholders to develop effective solutions, increase market share, and ensure mutual goal-directedness • Assisted in the company’s rebranding efforts by offering paid search strategies and insights • Led the digital marketing training and certification program for the Performance Marketing summer internship by creating training materials and projects, organizing training sessions with other teammates, and administering certification sessions Show less

Digital Marketing Consultant, Premier Consulting Team

• Apr 2018 - Apr 2019

WordStream is a Premier Google Partner specializing in digital marketing software that bring the power of search and social marketing to businesses of all sizes. • Actively managed a client portfolio of 70+ SMB clients in various industries; met with each for 1-3 hours a month to consult and make recommendations on advertising performance. • Responsible for growing advertisers spend and preparing them for upsell to our managed services team • Created multi-channel marketing strategies focused on building lean marketing funnels using Search, Display, Youtube, and other networks as applicable to drive low CPA’s and increase volume of conversions. • Drove usage and adoption of WordStream’s PPC Advisor software by onboarding and training clients, meeting with them regularly on the phone, and supporting them via email to ensure their continued success. Show less

Associate Client Success Manager, Digital Services Team

• May 2016 - Mar 2018

Hearst Connecticut Media group is a subsidiary of Hearst Communications and is the largest local news operation in the state. • Held accountability for increasing market share and profits for Hearst Communications, Inc., skillfully retaining large clients to produce digital marketing campaigns. • Analyzed market trends, identified potential markets, and oversaw the entire campaign to optimize results and ensure success. • Communicated updates and announcements through multiple channels. • Coordinated with media agencies and clients pertaining to KPIs and ROI, while monitoring campaign performance through analytical tools and programs. • Identified, researched, and engaged with clients for digital and print media buys across Hearst CT newspapers and affiliated websites. • Supported marketing director and account executives to streamline efforts and promote consistent growth and revenue generation. • Interfaced with media agencies and clients to determine pertinent information in regards to contracts and scheduling. • Held accountable for all booking and billing of print and digital media for both Norwalk branch account executive’s accounts and major accounts. Show less

Student Caller

• Jan 2016 - May 2016

The UConn Foundation is a 501(c)(3) nonprofit dedicated to supporting fundraising and alumni engagement efforts at the University of Connecticut. • Fostered an open and engaging line of communication to support requests between university and supporters as an ambassador for the University of Connecticut. • Aligned efforts with organization’s core values, collaborating with caller team to exceed previous targets in regards to the student calling program. • Key role included leveraging thorough understanding of university and financial needs to call upon alumni, parents, and friends to acquire gifts for numerous colleges within the university. Show less

Necropsy Assistant

• May 2014 - May 2016

The Connecticut Veterinary Medical Diagnostic Laboratory (CVMDL) at the University of Connecticut is a diagnostic services laboratory focused on zoonotic disease surveillance and response. • Assisted with conducting, analyzing and diagnosing veterinary necropsy cases, and collecting samples for disease surveillance at an AAVLD accredited laboratory. • Coordinated with Resident and Senior Pathologists and transcribed notes and observations of necropsies for official reports. • Established accurate documentation and organized records for auxiliary laboratory testing. Show less