Growth Marketing Manager

• Jul 2023 - Present

Founder & CEO

• Apr 2021 - Jul 2023

-Founded www.protectormascotas.com, an e-commerce company specialising in quality pet products. -Led entire business development, from conducting market research and creating a business plan, to designing e-commerce website and opening legal business. Business | Highlights: -Generated turnover of over £400,000+ over a 2-year period, driving a 250% increase in sales revenue from year one to year two through strategic sales and marketing initiatives. -Expanded successful business model to new websites targeting different sectors: www.protectormuebles.com / www.wuixi.com / www.sábanas.com. Marketing | Highlights: -Budgeted & executed marketing campaigns using Business Facebook & Google Ads: analysed and updated campaigns based on customer behaviours to maximise sales and conversion rates. -Grew Instagram following to 24k in 2 years. -Used advanced SEO techniques to secure top positions on Google for specific keywords related to dog car seat covers and sofa covers. Web-Development & Design | Highlights: -Continuously enhanced user experience by updating responsive design, integrating payment gateways, optimising website speed, and configuring shipping plugins. Show less

Founder & CEO

• Jan 2019 - Jul 2023

-Founded www.digitaliced.com, a multi-service digital agency offering strategic digital marketing, expert web development services, and business consultancy to drive customer growth. -Developed 50+ websites for diverse businesses, ranging from startups to medium-sized companies with £9M+ annual turnover. -Portfolio includes landing pages, corporate websites, e-commerce stores, blogs, online CVs, events pages, and reservation/booking platforms. Web-Development & Design | Highlights: -Used and implemented different CMS, including WordPress, Shopify, Prestashop, Joomla, and Magento. Marketing & Sales | Highlights: -Created and configured monthly advertising campaigns unique to the needs of each client (Google Ads, -Facebook Ads, LinkedIn Ads, TikTok Ads, etc.). -Boosted organic search visibility, website traffic, and sales through strategic SEO: keyword research, on-page optimization, link building, and HTML-tagged content creation. -Improved sales through digital marketing feedback loops : goal setting, tracking, analytics, data-driven improvements, and ongoing campaign refinement. Customer | Highlight: -Boosted www.santana.co's online sales fiftyfold for a 10+ store clothing company by: updating company website for better user experience; devising a targeted digital marketing strategy; training staff on website management; and launching a successful coupon campaign for in-store customers, leading to a significant increase in web traffic and online sales. Show less

Managing Director

• Jan 2019 - Jan 2020

-Led and managed all aspects of the business, including operations, sales, marketing, and customer service, enhancing efficiency, productivity, and profitability for 2 points of sale. -Implemented strategic initiatives, resulting in a 15% increase in in-store sales. -Broadened customer reach during COVID-19 by launching an online sales channel. -Led and managed all aspects of the business, including operations, sales, marketing, and customer service, enhancing efficiency, productivity, and profitability for 2 points of sale. -Implemented strategic initiatives, resulting in a 15% increase in in-store sales. -Broadened customer reach during COVID-19 by launching an online sales channel.

E-commerce Development

• Feb 2018 - Jan 2019

-Hired as an e-commerce expert to offer insights, experience, and guidance across multiple projects. Project | Movistar Plus+ Product Development: -Conducted market research, analysed trends, and developed new products to guide pricing and promotion decisions. -Collaborated with companies to create products, presenting our business plan and strategies to key stakeholders and influencers. Project | Movistar Plus+ Licensing E-commerce Website: -Developed a business model for selling official Movistar+ merchandise. -Organised, designed, and generated content for the Movistar+ web pages for selling official merchandise and external licensing. -Contacted large distribution chains, such as Amazon, Carrefour, and El Corte Inglés, to sell our products. Project | Movistar Plus+ Kids: -Helped develop the Movistar Kids section within the Movistar+ streaming service and app. -Analysed competitors (Netflix Kids, YouTube Kids, Peppa Pig) to create presentations showcasing our app's unique features and commercial value. -Played a critical role in project management, fostering strong relationships across different areas and ensuring seamless collaboration and timely project delivery. Show less

Purchasing Director

• Apr 2017 - Sep 2017

-Joined Fiotti to lead the introduction of a new home accessories line across all retail stores. -Conducted extensive market research to secure competitive pricing from suppliers. -Managed purchasing and communications with providers in China and Panama. -Opened new sales channels through Linio and Falabella marketplace. -Joined Fiotti to lead the introduction of a new home accessories line across all retail stores. -Conducted extensive market research to secure competitive pricing from suppliers. -Managed purchasing and communications with providers in China and Panama. -Opened new sales channels through Linio and Falabella marketplace.

Management Assistant

• Aug 2015 - Mar 2017

-Supported management to achieve their corporate strategy. -Managed internal support platform, addressing nationwide issues at stations, substations, and administrative buildings serving 20% of Colombia's electrical energy. -Generated monthly sustainability reports, detailing energy, water, and sanitation consumption. -Supported management to achieve their corporate strategy. -Managed internal support platform, addressing nationwide issues at stations, substations, and administrative buildings serving 20% of Colombia's electrical energy. -Generated monthly sustainability reports, detailing energy, water, and sanitation consumption.