Experience

TI'ME Georgia

• Georgia
• Retail
• 1 - 100 Employee

• Buying and Planning Team Supervisor

  • Feb 2023 - Present



GEPHA

• Georgia
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Exclusive Brand’s Manager

  • May 2021 - Feb 2023

  Planning: - Brand development strategy and budgeting: - Target market definition - Assortment definition, sub-lines definition - Pricing strategy - Promo strategy - Availability strategy - Planogram strategy - Annual planning cycle and necessary rolling estimates within categories, coordination with CM team, Marketing team, to achieve approved Brand Plan and Budget, as well as Marketing calendar. - Sales/Rev/Qnt/Margin/Customer/Competition/market analyses for current brands within categories - Sales/margin/pricing/stock planning - Weekly sales analyses - KPIs definition/ track per month - Portfolio planning ( brands – product – SKUs -USP, prices, promotions, distribution per pharmacy clusters, list in and out) - Planogram BUDGET (annual + rolling estimate) Coordination with international suppliers and their brand managers in new initiatives, promotions, pricing, and launches. Development, implementation, and follow-up of the marketing activities: • Planning/managing / controlling news and "events" • Planning marketing campaigns and promotions within the brand and retail network, continuously monitoring of the implementation of activities, and reporting the results; • Develop digital marketing plans and budgets, plan and implement campaigns, monitor and analyze results; • Planning/managing / controlling CSR activities; Developing knowledge about the Brand and educating retail staff Price calculations – review COGS vs. Selling price Developing Launch plans + Launch reviews Define planograms Develop Retail training – motivation plans – information set for sales consultant and KPIs for Brand for retail staff Promo Budget management Stock levels definition and track Support to Purchasing department in annual negotiations with suppliers; Show less



ICR

• Georgia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Sep 2019 - May 2021

  Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds  Develop and follow marketing plans and guidelines for each chain and submit updated summaries on brand exposure to management and Suppliers.  Measure and report on the performance of marketing campaigns, gain insight and assess against goals  Analyze consumer behavior and adjust advertising campaigns accordingly  Produce valuable and engaging content for Social Media that attracts and converts our target groups.  Build direct marketing activities to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan;  Organize photo shooting for new collections and social media content development. Show less



GEPHA

• Georgia
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Brand Manager

  • Feb 2017 - Aug 2019



Foodservice

• Food & Beverages
• 1 - 100 Employee

• Brand Manager

  • Jun 2016 - Feb 2017

   Planning, implementation and analysis of Trade and BTL marketing activities  Communication with Partners about sales promotion;  Monitor Competitors' marketing activities;  Promote products and inventory control / analysis;  Competitors' pricing analysis;  Problems identification by products;  Set goals and objectives for Visor and Pre-Seller;  Motivate the sales team;  Planning, implementation and analysis of Trade and BTL marketing activities  Communication with Partners about sales promotion;  Monitor Competitors' marketing activities;  Promote products and inventory control / analysis;  Competitors' pricing analysis;  Problems identification by products;  Set goals and objectives for Visor and Pre-Seller;  Motivate the sales team;



INconnect Group

• Events Services
• 1 - 100 Employee

• Sales Executive

  • Jan 2016 - Jun 2016

  Conducting internet research to gain leads and market/industry knowledge Conducting telephone research within a target market to identity the relevant person to attend Generate and manage leads Telephone sales – speaking with and negotiating with decision makers to get their interest in the conference Time management Establishing and maintaining relationships with key professionals, industry leaders and senior executives in relevant vertical market Conducting internet research to gain leads and market/industry knowledge Conducting telephone research within a target market to identity the relevant person to attend Generate and manage leads Telephone sales – speaking with and negotiating with decision makers to get their interest in the conference Time management Establishing and maintaining relationships with key professionals, industry leaders and senior executives in relevant vertical market



Fina LTD

• Georgia

• Sales and Marketing Manager

  • Jul 2012 - Sep 2014



Sharm trading

• Tbilisi

• Account Assistant

  • Mar 2012 - May 2012



Math

• Tbilisi, Georgia

• Personal Teacher

  • Oct 2009 - May 2011