Experience

SDC

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2021 - Present



Y3K Health

• Brazil
• Health and Human Services
• 1 - 100 Employee

• Partner & Managing Director

  • Jan 2021 - Present



Sanofi

• France
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Business Strategy and Planning Senior Manager

  • Oct 2019 - Dec 2020

  • Led the Strategic Planning for the key products in order to increase Market Share and enhance Profitability• Built a new governance for Business Performance Management, that refocused the team into new business priorities• 2020 YTD April results ~40% above plan

• Digital Promotion (Sanofi Conecta) Senior Manager

  • Jan 2018 - Sep 2019

  • Led the newly scaled up team of 106 promoters, and 8 leaders to reach 10% Sell-in growth for mature products in 2018, and +0.4 p.p increase in Prescription Share for overall products, and +1.8% for exclusively promoted ones.

• Sales Force Effectiveness Manager – Business Operations Support (Job Rotation)

  • Jul 2017 - Dec 2017

  • Implemented new Incentive Scheme for the Sales Force for 2018• Implemented new customer segmentation, targeting, and Sales Force deployment for Non Retail businesses • Streamlined Sales Force Productivity and Performance reporting for Non Retail Business Units

• Strategic Planning Manager – General Medicines

  • Jan 2016 - Jun 2017

  • Conducted a Pricing diagnostic project with the objective of identifying, and implementing opportunities to enhance volume, and gross margin (absolute) growth for the main products of the business unit.• Led the transformation of the BU General Medicines on the Focus to Win project, which reprioritized brands, reallocated resources, and reestructured the Sales Force in order to enhance efficiency by optimizing synergies among business units.

• Sales Force Strategy Manager – General Health Care and Diabetes

  • May 2014 - Dec 2015

  • Implemented the Strategy area for the General Health Care and Diabetes business units with focus on three pillars: Strategy & Innovation, Resource Management, and Performance Management.• Led the geographic expansion project for General Health Care unit, which increased Sales Force market coverage and resulted in a 12% growth in 2015.



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• District Sales Manager - Central Nervous System

  • Jan 2013 - Dec 2013

  • Led a team of 14 Sales Reps to outperform sales goals in 10% for Cymbalta during the year of its patent expiration.• Devised a data analysis methodology for non-analytical sales representatives to build their territory strategies and action plans, making them better able to manage their results by better identifying opportunities.

• Sales Representative - Diabetes

  • Jul 2012 - Dec 2012

  • As part of the on-boarding program for Pharma industry learning and development, performed Sales Representative role by promoting the Diabetes products through doctors and pharmacies.• Identified, through market data analysis and fieldwork visits, opportunity of rapid growth for the product Byetta in the city of Jundiai. Improved distribution of the product in selected point of sales, and promoted the product through key doctors. Generated sales goal coverage 20 percentage points above the total business in two months. Show less



IQVIA

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Sales Strategy Summer Associate – Clinical Division

  • Jun 2011 - Aug 2011

  • Short term Summer project focused on developing strategies to enhance the Sales Operations area. • Developed strategic recommendations for increasing businesses in Latin America, by analyzing internal and external data, and interviewing diverse executives in four different countries, highlighting opportunities for profit growth, and cost reduction for the customers by performing clinical trial in the region. • Short term Summer project focused on developing strategies to enhance the Sales Operations area. • Developed strategic recommendations for increasing businesses in Latin America, by analyzing internal and external data, and interviewing diverse executives in four different countries, highlighting opportunities for profit growth, and cost reduction for the customers by performing clinical trial in the region.



Citi

• United States
• Financial Services
• 700 & Above Employee

• Marketing Segment Manager - Citibank Blue

  • Jan 2009 - Jun 2010

  • Managed projects to enhance the profitability of the Citibank Blue segment, individual customers.• Implemented a new segmentation strategy by leading four analysts, and negotiating with Finance and Sales areas, creating a relationship-based segment for high income customers, and a remote service structure for middle income customers, increasing overall customer satisfaction in 35% in 3 months.• Managed a team of two trainees to run a project that cleaned up low-performing accounts from the payroll customer segment - previously considered as non-profitable - by analyzing the customer data, and creating a methodology to avoid risk of churn, then reviving the segment by raising the average customer revenue in 30%. Show less

• Marketing Research, and Analytics Manager

  • Aug 2007 - Dec 2008

  • Managed market research and customer insights projects, and presented the strategic learnings and take-aways to support Marketing decisions.• Negotiated increased budget, during period of expense reductions, to conduct a branding study on new customer segmentation and value proposition criteria, resulting in the creation of a robust customer service structure to protect high worth customers from competitors during crisis period.• Streamlined customer satisfaction metrics by turning formerly decentralized and divergent metrics into standardized and reliable ones, making them comparable across products, and stable enough to be considered as one of the main components in the calculation of managers’ variable compensation. Show less

• Database Marketing & Business Intelligence Analyst

  • Jan 2002 - Jul 2007

  • Coordinated a team of external management consultants to perform research and implement a new, low income segment as part of a business expansion strategy, which increased customer base by 50% and doubled the branch network.• Developed a study to identify business opportunities by measuring and estimating market revenues across products. The findings shaped four main expansion projects for the consumer division organic growth.• Identified and presented the key learnings of the Financial Industry Panel, a banking syndicated study, bringing to senior management the awareness of current competitive position, and providing action points for retail banking and credit cards businesses’, along with inputs for the open media communication strategy. Show less