Digital Marketing Instructor

• May 2022 - Present

Business Manager Digital

• Feb 2022 - Present

Visiting Faculty Member

• Sep 2019 - Present

E-Commerce Strategy Lead

• Oct 2021 - Feb 2022

Manager Performance & Digital Marketing

• Nov 2020 - Sep 2021

Ecommerce Manager

• Jan 2019 - Oct 2020

• Managing the entire E-commerce Portfolio and responsible for its Profitability for AL-Zohaib Textile; Maintaining Digital Business Spend Plan; Providing thought leadership to drive a strategy for sustainable profitable growth for https://alzohaibstore.com/• Bringing in new technologies to improvise the overall customer experience for the brand across all digital platforms (especially Instagram, Facebook, YouTube, and Twitter, etc) and impacting on site revenue. • Leading the e-commerce UI/UX team; Identifying and leading ongoing efforts to continuously optimize digital journeys and sites toward on-going incremental improvement in sales, lead generation, and service adoption to drive improved customer experience and site productivity across all key digital platforms• Implement and continuously monitor Business Intelligence tools to understand customer behavior and identifying the opportunities for improvement whilst initiating and driving short, medium, and long term enhancements to grow sales. • Working closely with digital marketing and merchandising planners to maximize the productivity of website traffic generated through marketing activities; Building optimization plans using various testing methods; Ensuring digital brand guidelines are followed.• Continually monitoring industry best practices from a user experience perspective and measuring https://alzohaibstore.com/ against best in class and identifying focus areas on driving results and improvements

Digital Marketing Lead

• Jan 2018 - Dec 2018

Digital Marketing Instructor

• Feb 2017 - Jun 2018

My responsibility is to educate students about Digital Marketing trends, tools, and current strategies they can apply to get the maximum ROI. Mainly covering social media which includes Facebook, Instagram,YouTube, Google Analytics.To teach students about different Digital Marketing Strategies and howthey can be implemented on different products and services.To provide them brief knowledge about Facebook Business Managerand Tools related to Social Media Marketing

Digital Marketing Manager

• Feb 2017 - May 2017

I was responsible for Social Media Marketing on Facebook & Instagram to drive traffic to our website in order to get more admissions to our courses, paid marketing through Facebook business manager and monitoring google analytics on daily basis which helped in designing the Facebook campaigns for higher Conversions and Leads for our Courses.

Google Ads Strategist

• Jun 2017 - Dec 2017

Perform daily account management of pay per click accounts on Google Ads, Yahoo, Bing for a variety of clients.Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.Manage and maintain updates for large keyword lists.Provide creative copy suggestions and graphical ad templates.Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.Keep pace with search engine and PPC industry trends and developments.Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.Monitor and evaluate search results and search performance across the major search channels.Communication to team and management on project development, timelines, and results.Work closely with the other team members to meet client goals.

Marketing Executive

• Jan 2015 - Dec 2016

• Supervising Key accounts of North America and China region.• Coordination with the management related to the working of the associates.• Making sure that weekly and monthly targets are achieved of the associates as well as of mine.• Responsible for the contract renewal of Key accounts by providing them the best services and solutions in the online industry• To perform industry and Market analysis and research on current issues.• Participation in management meetings in order to discuss plans to improve overall team performance.• Making strategies with the management to retain our clients.• Conducting E-Marketing activities for our clients.• Identify potential areas to develop business for our clients.• Negotiations and closing the deal for the VIP clients.• Ensure the VIP customer satisfactions and retention of Corporate Clients.• Online research for external buyers from internet resources.• Buyer-Supplier sourcing and verification.• Liaise between the client and customers to establish a strong business relationship. Inbound marketing through Social Media, S.E.M and S.E.O.• Business Development, Product and Brand Development.• Responding to product and business inquiries.

Senior Officer

• Jan 2014 - Dec 2014

JOB RESPONSIBILITIES:•In depth analysis and detailed research on the products and services of the client handed over to me to promote his business.•Assisting the client in making and implementing strategies to gain competitive edge and advantage.•Facilitating the client in exploring new domains and new markets that are potential for their products.•Educating client on internet marketing tactics.•Ensuring global market reach for the client.•Generating leads for possible sales.•Follow up sales activity to convert leads into potential prospects.•Developing content for Email marketing, SEO and SEM.•Supervising two associates in providing consultancy to the Vip clients of the company.

Officer

• Mar 2013 - Dec 2013

My prime responsibility is the retention of our VIP member and for doing that we provide them every possible online marketing services available online from Google Ads, Social Media Marketing and to reach the international buyers through different platforms wherever we found potential for our target market