Experience

dittoapp

• India
• Wellness and Fitness Services
• 1 - 100 Employee

• Relationship Manager

  • Oct 2015 - Present

  PPC Executive, GOMALON TECHNOLOGIES VENTURES, An aggregator of spa and salon. A one stop portal for wellness and beauty.Search Engine Marketing:Career Highlights: • Responsible for generating Keywords related to business and the content of the website.• Structuring those Keywords into Theme packed ad groups and campaigns.• Writing Efficient Ad copies.• Restructure of Accounts based upon the analysis – Analyzing the existing structure and suggesting better structure for better performance.• Keyword expansion and generation.• Weekly Performance reporting to clients. Search Engine Marketing Skills:• Google Keyword Tool• Google Ad words Editor• Google Traffic Estimator• Ad Preview Tool• Keyword DiagnosisPrimary Responsibilities: • Building campaigns & managing pay per click advertising by improving key metrics month over month.• Managing company Google Adwords and Bing Ads accounts and optimizing it, to improve performance.• Analyzing reports and providing insights.• Preparing and implementing optimization strategies based on the analysis.• Weekly and monthly reporting.Best Practices:• Search Query Analysis: I have worked on the search query analysis, where our company Google Adwords account CTR was very low, so I have performed the search query analysis and fetch out the negatives and also search query report helps to get new relevant keywords. After adding negatives in the account, the account CTR gradually increased and it has helped to increase the performance of the account. The negative keywords help us to avoid unwanted traffic in the account.

• Sales Manager

  • Oct 2015 - Present



Boyallas Marketing Soutions Pvt Ltd

• Advertising Services
• 1 - 100 Employee

• Marketing Executive

  • Dec 2014 - Sep 2015

   To generate leads. To meet new customers for explaining and showing demonstration about how we work. Maintaining good relation with old customer by solving their queries. Negotiating on pricing terms and conditions. Working for betterment and growth of the company. Helping customers on adopting new Marketing strategies. Making aware of internet use and having a strong presence on internet by having a website of their own and about its uses.