Experience

Ali Gohar & Company (Private) Limited

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 200 - 300 Employee

• Territory Sales Manager

  • Feb 2022 - Nov 2023

  Lahore, Punjab, Pakistan Spearheaded warehouse and sales initiatives focusing on Modern Trade & E-commerce channels. Managed a team comprising warehouse and sales staff in daily activities. Maintaining stock position according to sales trends. Implemented meticulous record-keeping procedures and conducted stock piloting with FIFO/batch-wise processes for precise inventory management. Reviewed inventory routinely to check for stock levels, variance, expiry, and batch issues, implementing… Show more Spearheaded warehouse and sales initiatives focusing on Modern Trade & E-commerce channels. Managed a team comprising warehouse and sales staff in daily activities. Maintaining stock position according to sales trends. Implemented meticulous record-keeping procedures and conducted stock piloting with FIFO/batch-wise processes for precise inventory management. Reviewed inventory routinely to check for stock levels, variance, expiry, and batch issues, implementing corrective measures as necessary. Coordinated with third-party logistics to maximize productivity, optimize transportation activities, and review freight rates to keep costs low. Inducted new customers into the business, expanding market reach and customer base. Coordinated BTL activities, including the creation and execution of consumer promos. Managed credit processes, ensuring timely payments and fostering positive relationships with customers. Show less



Mark Digital Solutions Pvt Ltd

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Field Manager

  • Jan 2020 - Jul 2021

  Lahore, Punjab, Pakistan • Led warehousing and sales operations for GT and Wholesale segments of personal care products. • Managed a dedicated team of warehouse and Sales Officers, ensuring seamless collaboration between warehousing and sales functions. • Spearheaded the end-to-end logistics process, including the generation of purchase orders and coordination of unloading vehicles from central warehouses. • Implemented efficient stock-picking procedures according to sales orders, maximizing accuracy and… Show more • Led warehousing and sales operations for GT and Wholesale segments of personal care products. • Managed a dedicated team of warehouse and Sales Officers, ensuring seamless collaboration between warehousing and sales functions. • Spearheaded the end-to-end logistics process, including the generation of purchase orders and coordination of unloading vehicles from central warehouses. • Implemented efficient stock-picking procedures according to sales orders, maximizing accuracy and fulfillment. • Reviewed inventory routinely to check for stock level, variance, expiry, and batch issues, implementing corrective measures as necessary. • Developed new business opportunities, contributing significantly to the expansion of brand’s market presence. • Assisted Sales Officers in achieving their targets through effective guidance and collaboration. • Calculated Return on Investment (ROI) for distributors, providing insights for strategic decision-making. • Played a key role in achieving distributor and sales targets, contributing to the company's overall success.

• Senior Sales Officer

  • Apr 2018 - Dec 2019

  Lahore, Punjab, Pakistan



Shangrila Foods (Private) Limited

• Pakistan
• Food and Beverage Services
• 300 - 400 Employee

• Modern Trade Executive

  • Feb 2016 - Mar 2018

  Lahore • Managed sales and spearheaded new developments in Wholesale and Modern Trade channels. • Worked on KPIs to optimize sales performance and achieve set targets for the product range. • Increased SKU per call, diversifying product offerings and maximizing sales opportunities. • Implemented effective display strategies to enhance product visibility and attract customer attention. • Tracked shop-wise targets, both in terms of SKUs and monetary value. • Increased the share of shelf… Show more • Managed sales and spearheaded new developments in Wholesale and Modern Trade channels. • Worked on KPIs to optimize sales performance and achieve set targets for the product range. • Increased SKU per call, diversifying product offerings and maximizing sales opportunities. • Implemented effective display strategies to enhance product visibility and attract customer attention. • Tracked shop-wise targets, both in terms of SKUs and monetary value. • Increased the share of shelf for Shangrila products, strategically positioning them for higher visibility. • Monitored and tracked credit transactions of Modern Trade customers, ensuring timely payments and maintaining positive business relationships. • Supervised a team of merchandisers, coordinating their activities to maximize product visibility and sales impact. • Oversaw BTL activities, including the strategic placement of displays and promotional materials. • Collaborated with shop management to onboard consumer promotions, enhancing product visibility and customer engagement.

• Sales Representative

  • Sep 2013 - Jan 2016

  Lahore • Managed sales and spearheaded new developments in the GT segment with a focus on credit management. • Worked on Key Performance Indicators (KPIs) to increase SKU per call, maximizing sales opportunities. • Made strategic displays following planograms, optimizing shelf space and attracting customer attention. • Tracked shop-wise targets, including SKUs and monetary values, aligning with overall sales objectives. • Managed credit transactions for individual shops, ensuring timely… Show more • Managed sales and spearheaded new developments in the GT segment with a focus on credit management. • Worked on Key Performance Indicators (KPIs) to increase SKU per call, maximizing sales opportunities. • Made strategic displays following planograms, optimizing shelf space and attracting customer attention. • Tracked shop-wise targets, including SKUs and monetary values, aligning with overall sales objectives. • Managed credit transactions for individual shops, ensuring timely payments and maintaining positive business relationships.



RNA Corporation

• Sales Executive

  • Jul 2012 - Sep 2013

  Punjab, Pakistan • Managed sales, credit, and supplies of Baby Care products in Utility Stores Corporation of Pakistan. • Engaged with 15 regional offices and an average of 50-60 stores per region. • Managed claims for consumer promotions and created promos for consumers with USC management. • Led ledger reconciliation, ensuring accuracy in financial transactions.



Dalda Foods Limited

• Pakistan
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Rural Territory Manager

  • Jul 2011 - Aug 2012

  Central Punjab • Responsible for developing and managing new distributors in rural areas of the Central Region. • Contributed to the company's market expansion by creating new distributor partnerships. • Managed distributor investments, stock supplies, and follow-ups for selling stock in the market. • Checked new purchase order generation from previously appointed distributors. • Ensured smooth supplies to distributors and shops, calculating return on investment (ROI) for distributors.