Experience

PowerPublish

• United States
• Advertising Services
• 1 - 100 Employee

• Writer

  • May 2022 - Present

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. • Write, critique, review, edit, and proofread in several niches including health and fitness, medical, luxury, beauty, and FMCG. • Compose, edit, and use SEO guidelines to increase traffic and engagement for various content types, including social media, newsletters, and blogs. • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification. • Write, critique, review, edit, and proofread in several niches including health and fitness, medical, luxury, beauty, and FMCG. • Compose, edit, and use SEO guidelines to increase traffic and engagement for various content types, including social media, newsletters, and blogs.



Adfactors PR

• India
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • May 2018 - May 2019

  • Research industry-related topics and identify story pegs that can help garner media coverage for the client. • Assist in various pitch presentations for clientele to expand the company's digital footprint, awareness, subscribers, and leads. • Deliver content for internal/external communication by implementing the best practices and trends in social media marketing for Volvo India, ICICI Bank, Lupin. • Work closely with third-party vendors for delivery of different projects related to branding, marketing, and sales. Show less



freelance editor/writer

• Book and Periodical Publishing
• 700 & Above Employee

• Freelance Writer

  • 2016 - 2018

  • Set up a boutique including marketing, distribution, sales strategies, online advertising, public relations, and networking. • Write original and engaging SEO content for digital marketing initiatives including proper usage of tags, title tags, keyword usage, outbound, and inbound links. • Research, write, and curate ideas to help design strategies together with implementing brand guidelines, and corporate communication. • Set up a boutique including marketing, distribution, sales strategies, online advertising, public relations, and networking. • Write original and engaging SEO content for digital marketing initiatives including proper usage of tags, title tags, keyword usage, outbound, and inbound links. • Research, write, and curate ideas to help design strategies together with implementing brand guidelines, and corporate communication.



Wizspk Communication & PR

• India
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Manager

  • 2015 - 2016

  • Spearhead the design and dissemination of promotional social media posts and newsletters to induce interest and awareness of upcoming events for BPCL, Macau Tourism, and APEDA • Develop brand awareness, content, and social media marketing strategies to generate inbound traffic and cultivate leads and sales for national and international events including IIFA and GiMA • Edit and proofread content to ensure proper grammar, quality, creativity, and consistency across social media platforms. • Manage service/ product communication across the organization including creating excitement around new product/feature launches, channeling product feedback, and managing issue resolution. • Collaborate with other departments (designs, customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions to achieve sales, footfalls, and consumer engagement on digital platforms. Show less



GOZOOP Group

• India
• Advertising Services
• 200 - 300 Employee

• Senior Social Media Executive

  • 2014 - 2015

  • Successfully develop messages on behalf of corporate management, blueprint, and editorial process based on client’s goals, demographics, and brand identity. • Analysis and optimization of content based on the success of content versus objectives and client feedback. • Provide literary and strategic insight for marketing and internal communications to create effective and informative content basis ideation sessions with clients ranging from branding to social media campaigns for digital media. • Create comprehensive account plans and strategic project opportunities to acquire new business. Show less



Cosmos Star Consultants

• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2012 - 2014

  • Curate with a variety of clients based in the Middle East, creating web content, blogs, marketing communications, feature articles, press releases, and white papers. • Write marketing content and advertising copy that served clientele for branding, taglines, headlines, titles, and design concepts. • Curate with a variety of clients based in the Middle East, creating web content, blogs, marketing communications, feature articles, press releases, and white papers. • Write marketing content and advertising copy that served clientele for branding, taglines, headlines, titles, and design concepts.



Alfa Overseas, Mumbai

• United States
• Research Services
• 100 - 200 Employee

• Senior Content Writer

  • 2011 - 2012

  • Research, write, and edit unique content for businesses across U.S., UK, AU, and UAE within the real estate, finance, health care, FMCG, and luxury industries. • Create content, copy, and messaging in a variety of styles, voices, and tones capable to represent different target audiences, product categories, and enterprises. • Wrote, edited, and proofread eBook (Difficult People Made Easy) for Eleanor Shakiba • Research, write, and edit unique content for businesses across U.S., UK, AU, and UAE within the real estate, finance, health care, FMCG, and luxury industries. • Create content, copy, and messaging in a variety of styles, voices, and tones capable to represent different target audiences, product categories, and enterprises. • Wrote, edited, and proofread eBook (Difficult People Made Easy) for Eleanor Shakiba