Salma Balhadj

Chargée de Marketing & communication - Growth Hacker at Dataleon
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Contact Information
us****@****om
(386) 825-5501
Location
Paris, Île-de-France, France, FR

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Experience

    • France
    • IT System Custom Software Development
    • 1 - 100 Employee
    • Chargée de Marketing & communication - Growth Hacker
      • Sep 2022 - Present

      Ville de Paris, Île-de-France, France - Developing and executing data-driven growth marketing strategies to achieve company objectives. - Leading customer acquisition efforts through diverse channels, including paid advertising & SEO. - Optimizing conversion funnels and A/B testing to improve conversion rates. - Enhancing website visibility through SEO techniques and improving user experiences. - Embracing experimentation and innovation to discover effective growth strategies. - Ensuring marketing practices align… Show more - Developing and executing data-driven growth marketing strategies to achieve company objectives. - Leading customer acquisition efforts through diverse channels, including paid advertising & SEO. - Optimizing conversion funnels and A/B testing to improve conversion rates. - Enhancing website visibility through SEO techniques and improving user experiences. - Embracing experimentation and innovation to discover effective growth strategies. - Ensuring marketing practices align with legal and ethical standards, including data privacy. Show less

    • Belgium
    • Design
    • 1 - 100 Employee
    • Marketing Communication Manager
      • Sep 2021 - Sep 2022

      Brussels, Brussels Region, Belgium - Promoting events such as the Beijing Winter Olympics, AlUla Symphony, and AlUla Hegra Candlelight Classics - Leading the development and implementation of digital strategy to increase website engagement - Facilitating communication and collaboration with cross-functional teams to achieve marketing goals - Implementing monitoring and reporting systems to track the success of marketing campaigns, including lead generation and follow-up, feedback on promotions, and event results -… Show more - Promoting events such as the Beijing Winter Olympics, AlUla Symphony, and AlUla Hegra Candlelight Classics - Leading the development and implementation of digital strategy to increase website engagement - Facilitating communication and collaboration with cross-functional teams to achieve marketing goals - Implementing monitoring and reporting systems to track the success of marketing campaigns, including lead generation and follow-up, feedback on promotions, and event results - Supervising the execution of the overall marketing strategy to drive business growth. Show less

    • Transportation, Logistics, Supply Chain and Storage
    • Head of Marketing & Communication
      • Mar 2021 - Aug 2021

      Londres, Angleterre, Royaume-Uni - Managing digital marketing tools and strategies - Developing and executing creative campaigns to drive brand awareness and sales.

    • Digital Marketing & Communication Manager
      • Feb 2019 - Jul 2019

      Bruxelles, Région de Bruxelles-Capitale, Belgique - Leading digital marketing efforts to increase brand awareness and drive sales - Monitoring and implementing digital marketing plans and analyzing data - Collaborating with IT to improve website design and functionality

    • Belgium
    • Wholesale
    • 1 - 100 Employee
    • Digital Marketing Assistant
      • Sep 2018 - Dec 2018

      Bruxelles, Région de Bruxelles-Capitale, Belgique - Identifying and engaging with leaders and local influencers to promote the brand - Defining digital marketing goals for the company and creating a plan to achieve them - Understanding company processes and taking on tasks to improve overall performance

    • Morocco
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Communication Assistant
      • Dec 2015 - Mar 2016

      Tanger-Tetouan-Al Hoceima, Maroc - Treating orders from international customers. - Supervising the manufacturing process. - Filling the description sheets of each product. - Research into materials, trends, colors, art - Sketching and technical drawings

    • Morocco
    • Electrical Equipment Manufacturing
    • 100 - 200 Employee
    • Human Resources Administrative Assistant
      • Aug 2015 - Sep 2015

      Tanger-Tetouan-Al Hoceima, Maroc - Assisting in creating and posting job descriptions - Organizing and managing large data sets using Excel or other Microsoft Office tools - Maintaining confidentiality of employee files and information.

Education

  • Solvay
    Master, MIBM- Masters in international business management - Triple degree - 2020
    2018 - 2020
  • Ichec Brussels Management School
    Master', MIBM- Masters in international business management - Triple degree - 2020
    2018 - 2020
  • Louvain School of Management
    Master, MIBM- Masters in international business management - Triple degree - 2020
    2018 - 2020
  • Université Abdelmalek Essaâdi
    Licence, Gestion d'entreprise
    2014 - 2017

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