Experience

Big Beat Branding

• Sweden
• Advertising Services
• 1 - 100 Employee

• Founder and Project Manager/Producer

  • Oct 2019 - 4 years 3 months

  Stockholm, Sweden Content Producer, Project Manager for clients to Big Beat Branding. Including employee engagement initiatives, large-scale (hybrid) event production, editing and ghost-writing internal and external communications, project management of video production and social media strategy and implementation. Clients include: Spotify, TUI Airline, Epidemic Sound, Beatport and HRTheRealDeal.



TUI

• Germany
• Travel Arrangements
• 700 & Above Employee

• People Experience in Transformation & Change Team

  • Aug 2022 - Aug 2023

  Stockholm, Stockholm County, Sweden Driving cultural change with creative initiatives and internal communications and employee engagement



Moxie

• Chairperson & Co-Founder

  • Jul 2020 - Sep 2022

  Stockholm, Stockholm County, Sweden Chairwoman of the not-for-profit association, founding the Moxie event series. Born out of the Covid-19 pandemic, the association focusses on initiatives that can bring some energy and moxie to the suffering arts and entertainment industry, through being audacious, bold and challenging the norm, whilst keeping safety at the front of mind. We are facilitators and instigators of this movement, which seeks to find intersections, where collaborative innovation can be a way to pivot… Show more Chairwoman of the not-for-profit association, founding the Moxie event series. Born out of the Covid-19 pandemic, the association focusses on initiatives that can bring some energy and moxie to the suffering arts and entertainment industry, through being audacious, bold and challenging the norm, whilst keeping safety at the front of mind. We are facilitators and instigators of this movement, which seeks to find intersections, where collaborative innovation can be a way to pivot out of the pandemic, and invest in the long term of the industry by way of bringing together industry leaders new technologies or approaches, or nurturing talent who will be the future of the industry. Show less



Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Global Head of Px at Spotify

  • Apr 2017 - Apr 2020

  Stockholm, Sweden Founded, evolved and re-branded a 'Social Events' team of three to become a Px (people experience) - a global and diverse team of 10 members dedicated to employee engagement initiatives that encompassed, nurtured and showcased the company culture and values. Created and implemented a people experience strategy which was tied to the desired culture and reflected the company values. Project Managed and co-facilitated a series of workshops around the world to increase employee… Show more Founded, evolved and re-branded a 'Social Events' team of three to become a Px (people experience) - a global and diverse team of 10 members dedicated to employee engagement initiatives that encompassed, nurtured and showcased the company culture and values. Created and implemented a people experience strategy which was tied to the desired culture and reflected the company values. Project Managed and co-facilitated a series of workshops around the world to increase employee engagement with Spotify's mission and culture, and co-create the company values. Partnered with the CHRO and other HR functions to lead the development of the company's EVP statement, and social media and content marketing plans that showcased that EVP. Created and delivered a two-day event for the entire workforce (on two occasions and for up to 2,000 attendees), including international travel for everyone to meet in Stockholm, day conference programming, workshop facilitation and collaborative & celebratory events. Project managed and co-produced two Employer Branding videos - one telling the company history and one showcasing life as a Spotify employee / artist partner.

• Social Events Manager

  • Oct 2012 - Apr 2017

  Stockholm, Sweden Created and implemented an employee engagement strategy, design to attract and retain talent, and which heavily focussed on bringing people together through events, hobbies and activities.

• UK PR Manager

  • Jan 2011 - Oct 2012

  Managing Spotify's media training program for spokespeople Managing Spotify's speaker and conference program for spokespeople Preparing written materials for media and press, and pitching and briefing and relationship management with journalists around the globe



Zeno London

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Account Manager

  • Oct 2010 - Oct 2010



Red Dog Communications

• Public Relations and Communications Services

• Senior Account Manager

  • May 2010 - Sep 2010



Media Foundry Limited

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2007 - May 2010



Goode

• Real Estate
• 1 - 100 Employee

• Senior Account Executive

  • May 2006 - Oct 2007