Experience

Karo Healthcare

• Sweden
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• Global Category Director, Skin Health

  • Apr 2022 - Present

  London, England, United Kingdom



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Senior Director Global Marketing

  • May 2017 - Apr 2022

  Weybridge, Surrey, United Kingdom Responsible for delivering the global brand programme generating sustained double digit growth for parodontax; a £300m brand, the world’s fastest growing global toothpaste. Responsibilities include brand growth strategy, major global innovation, global campaign development and brand stewardship with all markets.

• Global Marketing Excellence Manager, GSK Consumer Healthcare

  • Sep 2013 - Apr 2017

  London, United Kingdom Following the Joint Venture with Novartis, created and rolled out a new global marketing capability programme, building both global and local capability in all aspects of marketing from brand and business planning, through to brilliant basics of marketing execution. With particular focus on building out and landing an end to end Digital capability programme.

• Marketing Capability Manager, GSK Consumer Healthcare UK

  • Feb 2013 - Aug 2013

  London, England, United Kingdom Identifying technical and behavioural capability gaps within the UK marketing team, adapting existing Global Marketing or Commercial programmes. Delivering new capability building programmes.



Brand Designs Ltd

• Independent Marketing Consultant

  • Jul 2007 - Jan 2013

  London, England, United Kingdom Across a range of midsized businesses and sectors, provided marketing consultancy, from market analysis and strategy definition to web overhauls and the creation of impactful campaigns.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Manager, Nescafe UK

  • Aug 2004 - Nov 2005

  London, England, United Kingdom Defined and executed Nescafe reduced caffeine strategy; setting of trade, promotional and pricing strategy, execution of integrated consumer campaigns, full P&L accountability, defining role for, and bringing to market, relevant NPD.

• Brand Manager, Nescafe. Nestle UK

  • Jul 2001 - Jul 2004

  London, England, United Kingdom Repositioning of Gold Blend, relaunch of Origins and Speciality ranges resulting in 45% net sales growth 2003-2004; Led cross market pack redesign, delivered key brand performance indicators, consumer insight and brand proposition definition based on qualitative and quantitative research, setting and execution of trade promotional strategy

• Channel Manager, Nescafe. Nestle UK Ltd

  • May 2000 - Jun 2001

  London, England, United Kingdom Creation and implementation of Nescafe Point of Sale strategy, including shopper behaviour research, relaunch of Nescafe Original in store, merchandising analysis and presenting category recommendations to major multiple retailers.

• Graduate Scheme, Nestle UK ltd

  • Sep 1998 - May 2000

  London, England, United Kingdom Rotation of graduate placements across NPD, sales & customer marketing. Key skills developed include data analysis and reporting, front line sales, product and packaging development, qualitative and quantitative research management