Experience

Purple Giraffe

• Australia
• Marketing Services
• 1 - 100 Employee

• Marketing Consultant

  • May 2023 - Present



Detmold Group

• Australia
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• Marketing Consultant - eCommerce and Marketing

  • Jun 2021 - Jun 2022



People's Choice Credit Union

• Australia
• Financial Services
• 500 - 600 Employee

• Campaign and Social Manager

  • Apr 2017 - Jun 2021

  Responsible for the management of Mass and Digital Campaign and Social Media marketing strategy, and delivery, across the People’s Choice full range of products and services; in addition to managing external creative and media agency liaison and bookings. Responsible for the management of Business Development promotion with Retail Sales and of Brochureware across the business.

• Campaign Delivery Manager

  • May 2016 - Apr 2017

  • management of mass media, brand advertising and local advertising across all states, through liaison with advertising and media agencies• management of delivery of campaigns end to end – ensuring full integration across digital and mass channels in order to achieve campaign objectives.• managing considerable media spend, promoting the full product suite across mass, digital and in some cases below the line advertising.• managing the brand reputation and positioning of People’s Choice• ensure projects relating to the advertising and brand are delivered and keep to deadlines and timings• management of internal and external stakeholders• analysis and input into campaign measurement and results. Show less

• Online Marketing Specialist

  • Aug 2013 - May 2016

  Develop the scope, project plan and budget breakdown of allocated funds for the Marketing stream component of the Digital Branch Strategy Deliver key elements of the Digital Branch Strategy (Marketing stream): o Website Brand Refresh o User Experience Enhancements o Digital Guidelines o Content Strategyo Targeted Segmentation and Analytics o Deliver Cost Savings & Member Service Increases o Establish Programs Across the Business to Encourage Member Engagement Work closely with the online agency and in-house Graphic Designer to brief elements, develop structure and content, seeking relevant approvals, feedback and stakeholder engagement Provide Marketing stream fortnightly status reports to the Digital Branch Control Group incorporating project plan progress, budget spend and projections. Work with Marketing, Product, Strategy, Retail Banking, eBusiness and Technology stakeholders to develop, coordinate and launch key elements Provide input to the key success criteria for each deliverable, monitor and measure the success and provide input to the post implementation and return on investment reviews. Provide input and support from a marketing communications perspective to the other streams of the Digital Branch Strategy project streams.Support the enforcement of our brand guidelines throughout all elements of our online communication channels. Contributes to the delivery of our organisation-wide strategy and corporate brand roadmap aimed at acquiring new members, retaining and growing existing members, particularly through targeted online communications and superior online user experience, and influencing the perception of the brand in the online marketplace. Show less

• Online and Direct Advertising Coordinator

  • Nov 2011 - Aug 2013

  Responsible for the co-ordination of online, direct and social media marketing campaigns for the organisation, through liaison with advertising and online agencies and other stakeholders. Coordination of website content maintenance, brand tracking and other marketing activities in line with the brand reputation and positioning of the credit union.



South Australian Tourism Commission

• Australia
• Government Administration
• 100 - 200 Employee

• Online Services

  • Jul 2011 - Nov 2011

• National Trade Marketer

  • Feb 2010 - Jul 2011



HRG

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Senior International Travel Consultant

  • 2009 - Jan 2010



CWT

• United States
• Travel Arrangements
• 700 & Above Employee

• Senior Business Travel Consultant

  • 2008 - 2009



HRG

• United Kingdom
• Travel Arrangements
• 700 & Above Employee

• Senior Business Travel Consultant

  • 2007 - 2008



Flight Centre Travel Group

• Australia
• Travel Arrangements
• 700 & Above Employee

• International Travel Consultant

  • 2004 - 2007