Experience

Abrams & Chronicle Books LTD

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Publicity and Marketing

  • Nov 2016 - Present

• Head of Publicity and Marketing

  • Apr 2015 - Nov 2016



HarperCollins Publishers

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Publicist - Interim

  • Aug 2014 - Apr 2015

  • Senior publicist in Commercial Non-Fiction, maternity cover for the Publicity Director. Managing high profile campaigns including Eat. Nourish. Glow. by Amelia Freer, Lorraine Pascale’s How to Be Better Cook, May Martin's Sewing Bible, The Supercar Book for Boys, Outrageously Adorable Dog Knits, Moody Bitches and all the titles on the Thorsons (health and well-being) imprint. • Senior publicist in Commercial Non-Fiction, maternity cover for the Publicity Director. Managing high profile campaigns including Eat. Nourish. Glow. by Amelia Freer, Lorraine Pascale’s How to Be Better Cook, May Martin's Sewing Bible, The Supercar Book for Boys, Outrageously Adorable Dog Knits, Moody Bitches and all the titles on the Thorsons (health and well-being) imprint.



Sally Oliphant PR

• Freelance Publicist

  • Jun 2014 - Aug 2014

  • Worked for Riot Communications, Simon & Schuster Ltd, Usborne and Bonnier Publishing on book campaigns, prizes, events, festivals, author strategy and idea generation. • Worked for Riot Communications, Simon & Schuster Ltd, Usborne and Bonnier Publishing on book campaigns, prizes, events, festivals, author strategy and idea generation.



Macmillan

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Publicity Manager

  • May 2011 - Sep 2013

  • Ran major publicity campaigns for key titles and series, creating campaign plans and reports, writing press releases, securing coverage in wide variety of media, coordinating launches, festival appearances and author tours. Campaigns managed include: Dear Zoo 30th Anniversary, Tony Robinson’s Weird World of Wonders and the new Chitty Chitty Bang Bang books by Frank Cottrell Boyce. • Extended and strengthened contacts in press, online and events areas. Met key journalists and festival organisers to present highlights and to secure features, reviews and other coverage and festival slots.• Managed budget for allocated authors and campaigns and across specific imprints and areas.• Looked after major authors and illustrators including Frank Cottrell Boyce, Jacqueline Wilson, Andrew Lane, Sir Tony Robinson, Rod Campbell, Frances Hardinge, Steve Hartley, Anna Wilson and licensed properties. Also assisted with events and organisation for former Children's Laureate Julia Donaldson.• Coordinated and communicated with licensing partners for brands including Dear Zoo, Bin Weevils, Poppy Cat, Driver Dan and Rastamouse to maximise coverage and cross promotional opportunities.• Liaised with external agency Colman Getty on corporate PR and as the key contact directing the Chitty Chitty Bang Bang Flies Again campaign.• Created new contact database including digital contacts and updated/cross checked using Gorkana. Set up special blogger events to strengthen blogger relationships with YA and parenting bloggers.• Managed PR for the Campbell and Kinfisher imprints, attending meetings and collaborating on strategy.



Usborne Publishing

• United Kingdom
• Book and Periodical Publishing
• 400 - 500 Employee

• Senior Publicity Executive

  • May 2010 - May 2011

  • Planned and implemented publicity and promotional campaigns on key titles. Developed media strategies, wrote PR plans and press releases, and generated media coverage across national and regional press and online – interviews, extracts, reviews and competitions – along with radio and television appearances. Campaigns managed include: Angel by L.A. Weatherly, Meteorite Strike by A.G. Taylor, Return to The Lost World by the Two Steves and Jordan Stryker by Malcolm Rose.• Organised large-scale events, working within allocated budgets including festival appearances, award ceremonies, nationwide book tours, launch parties and major anniversaries (Five Years of Fiction and Ten Years of That’s not my). Led in pitching events, devising concepts, organising logistics, negotiating author fees, securing press coverage, managing contractors, hosting events and initiating partnerships.• Initiated and managed Usborne Young Writers’ Award project, which was delivered on time and to budget, organising major supporters, celebrity launch, prizes, media coverage, author participation, author filming, winners' day and promotional material.• Developed relationships with key figures and organisations in the children’s book industry including FCBG, YLG, National Literary Trust, Booktrust, festival organisers, retailers, trade press as well as the wider media. Represented Usborne at key industry events, awards and conferences.• Managed multiple award submissions including their publicity and organisation. • Pitched for new authors, advised on acquisitions and took part in beauty parades presenting PR plans.• Communicated publicity news within the company to keep staff informed of latest developments. Built effective relationships with key contacts from other departments to facilitate inter-departmental interaction and co-operation.• Managed workload and development of marketing and publicity assistants and work experience participants. Recruited work experience participants.

• Publicity Executive

  • Jan 2008 - Apr 2010



Icon Books

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Publicity and Marketing Coordinator

  • Aug 2007 - Jan 2008

  • Ran publicity campaigns for newly published books and revitalised backlist with publicity when relevant news broke. Organised media coverage, interviews and events. Liaised with external agency Colman Getty regarding PR plans for key books.• Wrote press releases, marketing copy and blurbs. Controlled and updated publicity database. Organised review requests, mailings and collated cuttings.• Managed core website; wrote copy and commissioned microsites for online marketing and PR campaigns; utilised social media to promote campaigns; managed customer queries.• Organised the company stand and meetings at various book fairs.

• Publicity and Marketing Assistant

  • Jan 2007 - Jul 2007



MGPA (then known as Macquarie Global Property Advisors)

• Office Manager and Communications Assistant

  • Apr 2006 - Dec 2006