Experience

Serco Leisure

• United Kingdom
• Wellness and Fitness Services
• 100 - 200 Employee

• Commercial Director, Serco Leisure

  • Nov 2021 - Present

• Partnership Director

  • Jan 2016 - Nov 2021

  • Responsible for a team of subject matter experts to drive the commercial and operational strategy for the leisure business. • Supporting all sites within the portfolio including the National centres - Bisham Abbey, Lilleshall, Stoke Mandeville and the National Water Sport centre.• Leading a team of 10 experts comprising of national leads for sales, health and fitness, aquatics, sports programs, catering and retail, payroll, operations, information technology and systems, Legend and IT support, plus a business analyst to guide and substantiate commercial decisions.• Full responsibility as COVID 19 lead throughout the pandemic, informing and guiding the business through each step, including the shut down and re-opening of the leisure business.• Identification and implementation of changes to support the business including transformational improvement to the membership management function including a centralised team and virtual workers. Enhanced cyber and data security processes and robust road maps for existing software systems. Show less

• Partnership Manager / Director (North Cluster)

  • Jun 2011 - Jan 2016

  Complete accountability and financial management across a mix of operations in the North. These range from a directly managed site to working on behalf of separate clients.*Working closely with Bolton Council to ensure good quality accessible facilities whilst focusing on efficiency savings in excess of £1m*Strategic decision making and rationalisation of a 13 facility contract*Management of a capital program to achieve better quality facilities and ultimately additional profit in order to support the efficiency savings. Spend to save model.*Opening of a new £34m facility in partnership with the NHS, Council and University of Bolton*Working with the University of Manchester and Manchester Metropolitan University to provide a quality offering for all students and staff whilst also encouraging non participants*Responsibility and accountability for a Water Park in a challenging environment Show less



Your Trust Rochdale

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Business Development Manager

  • Oct 2009 - Jun 2011

  *Direct operational responsibility for 5 sites including a multi purpose entertainment facility and leisure venue, water activity park and golf course *Responsible for delivering on partnership agreements and joint ventures across the Borough of Rochdale *Accountable for growth of the business in terms of bottom line, participation rates and funding streams *Direct operational responsibility for 5 sites including a multi purpose entertainment facility and leisure venue, water activity park and golf course *Responsible for delivering on partnership agreements and joint ventures across the Borough of Rochdale *Accountable for growth of the business in terms of bottom line, participation rates and funding streams



Esporta

• Wellness and Fitness Services
• 200 - 300 Employee

• General Manager

  • Aug 2007 - Oct 2009

  *Overall responsibility for one of the Flagship Clubs in the group with a circa £1m EBITDA *Large multi faceted site involving a large food and beverage and function business plus conference rooms in addition to the leisure facilities and services *An impact player producing a quarterly growth on induction to the company in excess of 20% of forecasted EBITDA *Exceeded 2008 budget by 5% despite a challenging economic climate *Brought the crèche franchised business back in house, and currently bringing the retail unit and also the health and beauty operation in house. *Selected as part of the change management project group to work alongside the Directors of the company to implement new systems, ideas and processes. *Improved member satisfaction and employee satisfaction year on year. *Part of a strategy group to develop the entire Personal training offering within the group. Show less



Holmes Place International

• Portugal
• Wellness and Fitness Services
• 700 & Above Employee

• General Manager

  • Aug 2006 - Dec 2007

  *Responsible for a highly successful and profitable 65,000 sq foot facility with a membership base of 5,500 members and a revenue stream of £3million. *Managed a complete culture change after the club had seen 4 managers in the space of 3 years. *Increased PT revenue by 65% 04 to 05 and a further 21% YTD 05 to 06. *Introduced an in house beauty business *Winner of an internal award for financial performance of the beauty business 2006 *A pioneering site involved in many trials with strategic partners *Due to performance of Club selected as one of the Senior Managers in the chain for further development. *Runner up in Club of the Year competition 2005, a Holmes Place internal award. *Actively involved in Support Office projects working directly with the Directors to affect change. As an example working directly on the value proposition of the company. Involved in assessing current offerings, researching and putting into practise a new set of value propositions for all areas from children through to the gym floor through to beauty. Show less



Reviva Health Clubs for Women

• Regional Manager

  • Apr 2002 - Aug 2004

  *Responsible for the overall operation of 10 clubs with an average membership of 800 per site. *Full control and accountability for all aspects of the operation including the delivery of the sales process, finance with a Northern Region turnover of approx £1.5 million per annum, personnel issues and developmental training for all staff. *On appointment, played a key role in the re-branding from Lady in Leisure to Reviva. *Responsible for the development planning and implementation of retention and group fitness policies for the company as a whole. *Played an integral part in a recent company re-structure including the re-configuration of the operations manual and the implementation of company brand standards. *Designed and co-ordinated the implementation of operational audits for the Group including initial training workshops. *Acted as the operational interface for the purchase of an additional club to the Group, including all due diligence, refurbishment and procurement. *Project managed the refurbishment of Reviva Huddersfield, including a pre-sale, increasing membership by 40% and overall turnover by 46%. NB/ For a 6 month period provided Group Operations level support for the entire 17 club estate due to a maternity absence. Show less



Total Fitness UK Ltd

• Regional Manager

  • Sep 2000 - Mar 2002

  *Responsible for the operation of 5 units with a total membership of 35,000 and a staff base of approx 170. *Devised and implemented the detailed critical path for all aspects of club build process and new business for entire operation for property team, architects, project managers, contractors, suppliers, sales and marketing, PR, operations, recruitment and training etc. *Managed the set up of Pre-Sale including site selection, recruitment and training, sales and marketing. *Through Project Management, assessed and advised on club design, functionality, and feasibility studies to deliver clubs on time, on budget and exceeding member’s expectations. Show less



Moat House Hotels

• Club Manager

  • 1998 - 1999