Sally Hearn-Smith

Fundraising and Communications Manager at Frank Water
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Bristol Area, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Katie Walker

I’ve loved working with Sally, she’s full of ideas but also has the drive and ability to execute them with pace and professionalism. She leads and delivers smart, integrated marketing, with a really sharp creative eye and she always brings a fresh perspective with bags of energy and positivity. She has fantastic people and relationship skills and she’s a really valued (and fun!) member and manager of the team.

LinkedIn User

Sally is ever the professional with an insightful, conscientious and solutions-focused approach. I felt confident to leave things in her capable hands, safe in the knowledge they would be completed both efficiently and well.

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Experience

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Fundraising and Communications Manager
      • Apr 2023 - Present
    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • May 2021 - Apr 2023

      Formerly The Forever Friends Appeal, supporting the Royal United Hospitals Bath. Managing all marketing and communications across the charity - strategic brand and fundraising campaigns and events. Leading on the full rebrand of the charity, including a new brand identity, tone of voice, website, and rollout of key items, marketing and fundraising materials, hospital branding. Acting as brand guardian and ensuring the new brand and tone of voice is implemented across all marketing and communication channels, campaigns and events correctly. Managing a small team and all external agencies, freelance designers and copywriters to support the Marketing and Comms function for the whole charity. Writing all key communications and output for the team, including the supporter magazine, press releases, monthly e-newsletter, social media, campaign marketing materials, advertising and internal communications. Highlights: Launching a new brand successfully, followed by a new website, two new supportive magazines with an uplift of donations across public fundraising and Individual Giving. Show less

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2019 - Dec 2020

      Formerly Above & Beyond, supporting Bristol’s ten hospitals. Leading on the development and implementation of all brand and marketing activity including integrated campaigns, events, on and offline channels and content management to raise income and increase brand awareness. Working closely with the Head of Brand & Marketing to develop, implement and nuance Above & Beyond’s brand guided by insight into our key target audiences. Acting as the charity’s brand guardian and defining standards and guidelines over the use of the logo, images, tone of voice, and ensuring that these are complied with. Developing digital and social strategy and managing team to create and deliver compelling content to increase followers and support fundraising campaigns and events. Managing the charity’s website and SEO of online content by writing engaging content that inspires people locally and regionally to support Above & Beyond by fundraising, donating, taking part in an event or volunteering. Managing a small team to deliver and implement campaigns, PR strategy, website development, SEO, content, Google Ad Grant/search and e-comms. Show less

    • Senior Marketing/Brand Officer
      • Jun 2016 - Apr 2019

      Delivering multi-channel integrated marketing initiatives to raise the brand profile, promote animals available for rehoming and drive income-generating activity. Supporting the Head of Brand and Brand Manager in the development and delivery of a comprehensive brand and marketing strategy. Creating, developing, project managing and evaluating cross organisation/cross-function integrated brand and offline/online marketing campaigns. Ensuring the quality of all in-house and externally sourced content and the use of external suppliers to provide specific creative resource. Providing operational advice and support to all departments and all sites on the use of the brand, content and advertising. Show less

    • United Kingdom
    • Independent Marketing & Communications Consultant
      • Feb 2013 - Jun 2016

      Providing marketing, communications and brand consultancy to a number of independent businesses including sponsorship and partnership strategy for Lake of Stars - an annual music festival in Malawi, Southern Africa; social media and PR strategy for Inspiral Architecture and Design Studios in Bali, Indonesia; brand, marketing, communications and business development strategy for Quastel Associates - Professional valuers of fine art, antiques and jewellery. Other freelance roles: Aug 2015 - Live Screen Content Moderator at Carling Game On area, V Festival South for Havas Sports & Entertainment Cake Aug 2014 - Photographer Liaison at V Festival North for LD Communications See individual FL/contract entries for further agency/charity experience. Show less

    • United Kingdom
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing, Communications & Community Management
      • Sep 2015 - Dec 2015

      RFUK works to support indigenous peoples and traditional populations of the world’s rainforest in their effort to protect their environment and fulfil their rights to land, life and livelihoods. Working closely with the fundraising team to implement the annual Christmas auction campaign, writing press releases, supporting copy for social, website and managing comms with new and existing donors. Implementing new social media strategy, monitoring and moderating channels (Instagram, Facebook and Twitter), testing content and evaluating with an external Social Media Strategist. Show less

    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Experiential & Event Producer
      • Aug 2015 - Sep 2015

      Event planning, proposal writing and project management for VW Volkswagen and Lipton Ice Tea. Event planning, proposal writing and project management for VW Volkswagen and Lipton Ice Tea.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Event Producer
      • Mar 2015 - May 2015

      Event planning, strategy and project management for Coca-Cola's nationwide sampling campaign to unite their four key drink variants together under a 'Master Brand'. Event planning, strategy and project management for Coca-Cola's nationwide sampling campaign to unite their four key drink variants together under a 'Master Brand'.

    • Germany
    • Software Development
    • Account Director
      • Feb 2015 - Mar 2015

      Integrated campaign strategy (digital, social, shopper marketing) campaign for Stella Artois Cidre; new product launch. Coordinating as lead-agency and working closely with ATL, PR, Experiential and Media Buying agencies. Integrated campaign strategy (digital, social, shopper marketing) campaign for Stella Artois Cidre; new product launch. Coordinating as lead-agency and working closely with ATL, PR, Experiential and Media Buying agencies.

    • United Kingdom
    • Financial Services
    • Junior Account Director
      • May 2014 - Dec 2014

      Producing 30+ events per week for The Co-operative Food's store refit programme across the UK. Includes local marketing strategy, budgeting, logistics and staffing and managing a team of 5. Producing 30+ events per week for The Co-operative Food's store refit programme across the UK. Includes local marketing strategy, budgeting, logistics and staffing and managing a team of 5.

    • United Kingdom
    • Junior Account Director
      • Feb 2014 - Apr 2014

      Shopper Marketing strategy and account management for Diageo. Key brands include Captain Morgan Rum, Gordon's Gin, Grand Marnier, Logan Whisky & Pimm's No.1. Includes line management of an Account Executive, proposal writing, account/business development, leading on client calls/meetings and project management. Shopper Marketing strategy and account management for Diageo. Key brands include Captain Morgan Rum, Gordon's Gin, Grand Marnier, Logan Whisky & Pimm's No.1. Includes line management of an Account Executive, proposal writing, account/business development, leading on client calls/meetings and project management.

    • United Kingdom
    • Furniture and Home Furnishings Manufacturing
    • Junior Account Director
      • Nov 2013 - Jan 2014

      Leading on integrated marketing communications for Bosch-Siemens Home Appliances including digital, press and POS. Leading on integrated marketing communications for Bosch-Siemens Home Appliances including digital, press and POS.

    • Junior Account Director
      • Sep 2013 - Nov 2013

      Integrated communications for BSkyB-NOW TV. Primarily digital; website and platform content updates, display ads and national press ads. Responsible for delivery of all creative output including a student offer campaign. Integrated communications for BSkyB-NOW TV. Primarily digital; website and platform content updates, display ads and national press ads. Responsible for delivery of all creative output including a student offer campaign.

    • United States
    • Insurance
    • 1 - 100 Employee
    • Junior Account Director
      • Jun 2013 - Aug 2013

      LIFE is an integrated agency specialising in Strategy, Advertising, Shopper Marketing, Experiential and Sales Promotion. New Product Development/B2B comms for Nescafé and Nestlé Professional. Shopper marketing on key GSK brands. LIFE is an integrated agency specialising in Strategy, Advertising, Shopper Marketing, Experiential and Sales Promotion. New Product Development/B2B comms for Nescafé and Nestlé Professional. Shopper marketing on key GSK brands.

    • United Kingdom
    • Capital Markets
    • 1 - 100 Employee
    • Junior Account Director
      • Apr 2013 - Jun 2013

      Vision Nine specialises in youth communications. Overall responsibility of the European burn energy drink account (Coca-Cola). Planning/strategy for a VIP event at the Hungarian Grand Prix in Budapest and an interactive snowboarding film. Vision Nine specialises in youth communications. Overall responsibility of the European burn energy drink account (Coca-Cola). Planning/strategy for a VIP event at the Hungarian Grand Prix in Budapest and an interactive snowboarding film.

    • United Kingdom
    • Advertising Services
    • Senior Account Manager
      • Feb 2013 - Apr 2013

      Part of the global Lowe network, Lowe combines brilliance in shopper understanding, retail activation and new technologies to generate ideas and solutions that serve shoppers’ needs in the digital age. Managing key integrated account - Morrisons, leveraging partnership instore activation with 'Ant and Dec's Saturday Night Takeaway'​ and 'Britain's Got Talent'​. Also managing their nominated charity project, 'Brighter Futures Zambia'; branding and BTL comms. Part of the global Lowe network, Lowe combines brilliance in shopper understanding, retail activation and new technologies to generate ideas and solutions that serve shoppers’ needs in the digital age. Managing key integrated account - Morrisons, leveraging partnership instore activation with 'Ant and Dec's Saturday Night Takeaway'​ and 'Britain's Got Talent'​. Also managing their nominated charity project, 'Brighter Futures Zambia'; branding and BTL comms.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Mar 2011 - Sep 2012

      23red is an independent, integrated communications agency. Managing and creating new partnerships with key players in the food industry - Mars, The Co-operative, Kelloggs and ASDA for the Department of Health, (now Public Health England) including Change4Life and Smokefree - Stoptober. Developing commercial and third sector partner strategy for youth health campaign. (i.e. Girl Guides). For the Cabinet Office / No.10, integrated communications including digital and partnerships for National Citizen Service (NCS) - a youth programme for 16/17 year olds. For the leading digital skills charity, Go ON UK, working with internet partners including Talk Talk to help people get online, (specifically in Liverpool city centre). Show less

    • United Kingdom
    • Oil and Gas
    • 1 - 100 Employee
    • Account Manager
      • Oct 2010 - Mar 2011

      A full-service creative agency which specialises in experiential marketing. Managing the Sky Gallery and Backstage permanent brand experience space at the O2 Arena in London. Day-to-day management with the senior client, overseeing the events team - logistics, briefing for special events; development of brand space and training new team members. A full-service creative agency which specialises in experiential marketing. Managing the Sky Gallery and Backstage permanent brand experience space at the O2 Arena in London. Day-to-day management with the senior client, overseeing the events team - logistics, briefing for special events; development of brand space and training new team members.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2009 - Oct 2010

      A youth engagement agency that work with young people to co-create campaigns, content and communities. Integrated comms, (digital, social media, events, PR and BTL) for the following campaigns: - 'VIP Appeal'​ for National Blood Service - encourage Asian/African communities to donate blood - 'Write Here, Right Now'​ for DFID (Department For International Development) - youth writing programme providing the opportunity for budding journalists to report on World development issues. - Event communications and logistics for the Cabinet Office's Bebo's Big Think - youth competition to pitch their ideas to Government. - 'Flash-mob'​ event for BBC3 Live Insight to promote the service within BBC White City and key production companies. Accumulated in a live debate with figureheads and youth panel including BBC3's Danny Cohen. - 'Music4Good' - apprenticeship programme helping young people to work in the music industry. Working with key music labels and Westminster College. - Strategy and event planning on Coca-Cola CSR campaign to encourage young people to recycle. Show less

    • Canada
    • Technology, Information and Internet
    • PR Account Manager
      • Aug 2009 - Nov 2009

      A boutique Music PR (Global specialist radio/online/print), management and creative agency set up in 2006 to promote, manage and guide some of the world’s most respected artists, labels and brands. Campaign strategy and promotion of album/single releases for established and up-and-coming artists. A boutique Music PR (Global specialist radio/online/print), management and creative agency set up in 2006 to promote, manage and guide some of the world’s most respected artists, labels and brands. Campaign strategy and promotion of album/single releases for established and up-and-coming artists.

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2008 - Aug 2009

      An integrated creative agency specialising in brand engagement. Includes advertising, direct marketing, internal communications and digital. Working across key accounts including, 3 Mobile (retail comms), Sony, Cancer Research UK and Hewlett Packard. An integrated creative agency specialising in brand engagement. Includes advertising, direct marketing, internal communications and digital. Working across key accounts including, 3 Mobile (retail comms), Sony, Cancer Research UK and Hewlett Packard.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Project Manager
      • Apr 2008 - May 2008

      STREAM\ Project/event management on Nissan Sports Adventure and Nissan Qashqai Challenge - two key mountain biking events in Madrid taking place on the same weekend. STREAM\ Project/event management on Nissan Sports Adventure and Nissan Qashqai Challenge - two key mountain biking events in Madrid taking place on the same weekend.

    • Account Manager
      • Jan 2006 - Dec 2007

      STREAM\ part of TBWA, is a brand entertainment agency comprising of content, production and distribution, music, film, sport and events. Working with UK & International clients to devise and deliver brand entertainment propositions for their audiences. Day-to-day management on Nissan Sports Adventure - a fully integrated brand entertainment platform across Europe for all production resource & content generated. Working with all suppliers and agencies to deliver content to all key platforms and event production for planning approx 20 events. Accountable for the effective delivery of adidas ‘Blue Day Out’ – strategic partnership activation working cross-agency to deliver Chelsea FC's sponsorship kit launch, co-ordinating network of agencies to deliver event, PR, content platforms & broadcast. Produced content for Sony PlayStation's 'This Is Living campaign' for PS3. Negotiated long-term 3rd party content deals with key entertainment providers for yourpsp.com downloads. Show less

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Nov 2004 - Jan 2006

      KLP Entertainment part of Euro RSCG, specialising in events and experiential marketing with a unique and dynamic team dedicated to brand management, production and PR for top UK and international brands. Smirnoff Experience is an evolving global programme of electronic music involving a range of brand communication activity covering progressive live/DJ music, events, short film award initiatives, online/media communication campaigns and outdoor/ambient media stunts. KLP Entertainment part of Euro RSCG, specialising in events and experiential marketing with a unique and dynamic team dedicated to brand management, production and PR for top UK and international brands. Smirnoff Experience is an evolving global programme of electronic music involving a range of brand communication activity covering progressive live/DJ music, events, short film award initiatives, online/media communication campaigns and outdoor/ambient media stunts.

    • Promotions Coordinator
      • Sep 2003 - Oct 2004

      Anglo Plugging is an independent promotions company working extensively within the music industry. Supporting pluggers with TV, radio & online campaigns for artists on major and independent record labels and events including Homelands, Capital FM’s Party in the Park, Guilfest and the Mercury Awards launch. Anglo Plugging is an independent promotions company working extensively within the music industry. Supporting pluggers with TV, radio & online campaigns for artists on major and independent record labels and events including Homelands, Capital FM’s Party in the Park, Guilfest and the Mercury Awards launch.

    • Talent and Artists Relations Assistant
      • Mar 2003 - Sep 2003

      MTV UK produces programmes for the entertainment and music TV channel. Booking non-music artists for interviews on relevant MTV UK programmes. Consulting with external publicity departments & PR Companies for screenings, film junkets, premiere ticket allocation, guestlists, competitions, EPK & trailer acquisition. Liaising with celebrity agents regarding artist availability & PR escorts in the studio and coordinating travel arrangements, schedule for guests & presenters. Production Assistant on MTV Dance for two programmes, 'Homelands' and 'Creamfields' special. Show less

Education

  • Liverpool John Moores University
    BA Hons, Media Professional Studies
    1998 - 2001
  • The Bournemouth and Poole College of Further Education
    GNVQ (Advanced): Media Communication and Production, Merit
    1996 - 1998
  • The Bournemouth and Poole College of Further Education
    A-Level Sociology, C
    1996 - 1998

Community

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