Sally de Normanville Guy

Director of Marketing And Development at New Zealand Opera
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Nick Muir ♻️

Sally is tireless, relentlessly upbeat and a pleasure to work with. Extremely good at pulling together cohesive programs from very little available resource, she can add real value to any go-to-market project - and will be sorely missed at Motorola.

Marcus Frost

Sally lit up the Motorola Sales and Marketing teams with her tremendous enthusiasm, creativity and passion for consumer tech marketing. Her management of Below The Line marketing strategy with key channel partners consistently delivered knockout results. Her extensive knowledge of the industry combined with the ability to seek out new and innovative marketing opportunities made her an invaluable member of the UK Motorola team.

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Experience

    • New Zealand
    • Performing Arts
    • 1 - 100 Employee
    • Director of Marketing And Development
      • May 2023 - Present

    • New Zealand
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Head of Marketing Services
      • May 2021 - Jun 2023

      Inspire, support, retain our top global online coaching clients and grow their business by developing and implementing tailored marketing and advertising strategies and campaigns. Develop and lead a skilled team of digital marketing specialists to deliver best practice campaigns and achieve targets. Inspire, support, retain our top global online coaching clients and grow their business by developing and implementing tailored marketing and advertising strategies and campaigns. Develop and lead a skilled team of digital marketing specialists to deliver best practice campaigns and achieve targets.

    • New Zealand
    • Travel Arrangements
    • 1 - 100 Employee
    • Head Of Marketing
      • May 2018 - May 2020

      As part of the leadership team; create a marketing strategy and build and lead a skilled specialised team to improve the brand, website, digital advertising and lead generation campaigns and customer experience to deliver the company vision and mission and achieve sales and revenue targets. As part of the leadership team; create a marketing strategy and build and lead a skilled specialised team to improve the brand, website, digital advertising and lead generation campaigns and customer experience to deliver the company vision and mission and achieve sales and revenue targets.

    • Australia
    • Entertainment Providers
    • 300 - 400 Employee
    • Partnerships & Business Development Manager
      • Nov 2017 - Apr 2018

      A six-month contract to drive incremental spend from existing and new partners. A six-month contract to drive incremental spend from existing and new partners.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Partnership Services Director
      • Nov 2016 - Nov 2017

      A 12-month contract to develop and lead the Arena Directors and team to successfully launch Spark Arena and deliver contractual Spark benefits. This included; brand and identity, launch event, marketing and PR communications strategy and innovations for an enhanced customer experience. A 12-month contract to develop and lead the Arena Directors and team to successfully launch Spark Arena and deliver contractual Spark benefits. This included; brand and identity, launch event, marketing and PR communications strategy and innovations for an enhanced customer experience.

    • New Zealand
    • Telecommunications
    • 700 & Above Employee
    • Snr Thanks Marketing Manager
      • Feb 2015 - Sep 2016

      Build, deliver and manage the strategy, team and $M+ TTL campaign plans and budget for Spark Thanks - a key strategic program during the launch of Spark and their first customer engagement and loyalty programme.

    • Snr Brand Experience Manager
      • Jan 2014 - Feb 2015

      Develop and lead Spark’s sponsorship, brand experience and event strategy to demonstrate the move from Telecom to Spark, strengthen strategic Spotify partnership and inspire customers through digital innovation.Lead the evolution of Telecom’s Tech In A Sec prime time advertising platform to Spark’s Tech In A Sec content marketing platform to support customer services, new product launches and inspirational technology.Lead, procure and manage partnerships: Live Nation, Event Cinema, Spark Arena, Rhythm & Vines and Auckland City Limits. Show less

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Marketing Manager
      • Jun 2010 - Jun 2013

      Define UK BTL marketing strategy aligned with country strategy and global brand plans including UK rebrand to Motorola, a Google company. Define and implement go-to-market strategies and through-the-line advertising campaigns. Key contributor at portfolio sell in: specifically adding brand plans, market intelligence and demand generation strategies. Partner with Group Account Directors and devise, secure support for and execute channel strategies and go-to-market plans. Manage annual £m TTL product marketing budgets and provide analytics for SLT/Finance. Appoint and manage and derive value from a raft of full service and specialist agencies. Show less

    • European Marketing Manager Companion Products
      • Jul 2006 - Jun 2010

      Launched and managed product portfolio and achieved quarterly revenue and margin targets. Developed and delivered marketing plan and budget for strategic European markets and channel partners. Managed and delivered strong internal and external communications. As interim Marketing Director, managed four European marketing direct reports in UK, France, Spain & Germany.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Marketing Manager
      • Jun 2003 - Jul 2006

      Partner with Account Directors and devise, secure support for and execute channel strategies that align with brand plans and propositions. Manage £M annual channel marketing budget to achieve quarterly revenue and margin targets, provide analytics for finance. Represent indirect channels on cross-functional team for the launch of new brand propositions. Work with full service agencies to deliver marketing plans. Partner with Account Directors and devise, secure support for and execute channel strategies that align with brand plans and propositions. Manage £M annual channel marketing budget to achieve quarterly revenue and margin targets, provide analytics for finance. Represent indirect channels on cross-functional team for the launch of new brand propositions. Work with full service agencies to deliver marketing plans.

    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Aug 2002 - Jun 2003

    • New Zealand
    • Telecommunications
    • 700 & Above Employee
    • Senior Account Manager
      • Sep 2000 - May 2002

Education

  • Auckland University of Technology
    Diploma in Marketing
    1992 - 1996
  • Takapuna Grammar School
    1987 - 1992

Community

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