Experience

CyDen

• United Kingdom
• Consumer Goods
• 1 - 100 Employee

• Head of Digital

  • Aug 2022 - Present

• Head of Analytics & Research

  • Sep 2020 - Sep 2022

• Commercial Analyst

  • 2018 - Sep 2020



Stickyeyes

• Senior Digital Marketing Consultant

  • 2015 - Apr 2018

  Senior digital marketing professional with seven years agency side experience. Strategic and tactical consultancy for international brands in sectors such as telecoms, finance, retail, pharmaceuticals, and travel. Well versed in a range of marketing disciplines and specialist skills in conversion rate optimisation and digital strategy. Key areas of experience include:● Consultancy for B2B and B2C brands● Marketing strategy development, conversion optimisation, customer insight, lead generation● Data analysis including web analytics & attribution● Account and relationship management● Agency service line development, sales and pitchesSkills & Software● Excel (advanced)● Google Analytics (advanced) & Google AdWords● Adobe Analytics● Adobe Creative Suite● WordPress● Global Web Index Show less

• Senior Insight Analyst

  • 2013 - 2015

  ● Data driven problem solving to inform marketing activity (on/ offline)● Bespoke Excel and Google Analytics dashboards● Performance forecasting, data modelling, reporting● Web tracking set up including user journeys and ecommerce

• Software Development Coordinator

  • 2012 - 2013

  ● Specification and management of proprietary marketing tools and software● Testing and interface design● Creation of industry insight and product marketing assets

• Development Administrator/ Support

  • 2011 - 2012

  ● Build and maintenance of websites and landing pages (PHP, HTML, CSS)● Finance/admin duties including driving cost efficiencies on server set-up and storage