Experience

Yvonne Arnaud Theatre

• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing and Customer Experience

  • Jun 2019 - Present



G Live, Guildford

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Marketing and Sales Manager

  • Jul 2015 - Jun 2019

  Over 230,000 customers come through our doors each year for comedy, orchestras, dance, bands, family shows and musicals, or for a conference or business event. I lead on all aspects of marketing and communications for the venue, both b2c and b2b, as well as strategic and organisational development, and financial planning.Specifics include:Managing eight direct reports plus casual staff Member of the Senior Management teamGenerating venue income in the region of £5,000,000 per annumGenerating footfall of 200,000+ per annum Creating campaigns to reach new attenders, increase customer loyalty & grow reach to group bookersGenerating income from additional streams, including membership scheme, sale of gift vouchers, upselling of food & beverage offerCoaching and supporting a young teamDeveloping our corporate partnership income Building local and regional partnerships



LAMDA (London Academy of Music & Dramatic Art)

• United Kingdom
• Performing Arts
• 100 - 200 Employee

• Acting Head of Marketing and Communications

  • Nov 2013 - Jan 2015

  A maternity cover contract.A senior management role, with a team of three direct reports, part-time US rep and two dotted line reports.Managed marketing for international recruitment to Under- and Post-Graduate programmes and short term coursesWorked with the fundraising team to manage communications activity for the multi-million pound Act Now! capital campaignDeveloped digital and social media channels and content to communicate LAMDA’s key messages more effectivelyGrew the impact of media relations activityDeveloped audiences and communication tools for theatre productionsCollaborated with Outreach and Access activityDeveloped external partnershipsManaged external agencies



Sally Anne Lowe Marketing & Public Relations

• Consultant

  • Oct 2001 - Nov 2013

  I worked with small to medium size businesses, acting either as a consultant or in-house manager. Particular knowledge of performing and visual arts; rural touring; venue marketing; luxury jewellery design and retail.Marketing and Audience Development: strategic consulting and trainingCommunications: creating campaigns; training Lecturer in arts marketingAn experienced writer and editor I worked with small to medium size businesses, acting either as a consultant or in-house manager. Particular knowledge of performing and visual arts; rural touring; venue marketing; luxury jewellery design and retail.Marketing and Audience Development: strategic consulting and trainingCommunications: creating campaigns; training Lecturer in arts marketingAn experienced writer and editor



University of Surrey

• United Kingdom
• Higher Education
• 700 & Above Employee

• Arts Coordinator

  • Oct 2012 - Sep 2013

  Consecutive, part-time, short-term contractsI managed the Arts Operations and Programme Unit, which included administration, front of house and box office operations for the Ivy Arts Centre and Guildford School of Acting. I sat on the School Strategy and Management groups.I developed the internal and external profile of the School of Arts, and managed the integration of Guildford School of Acting into the School. This included managing the rebranding of GSA; consulting with colleagues across the university and external stakeholders; commissioning market researchLiaison with creative partners; developing an embryonic Associate Artist scheme; programming performances and supporting community projects

• Project Officer, Faculty of Arts and Human Sciences

  • Dec 2011 - Oct 2012

  A part-time contract with the School of Arts, alongside freelance consultancy.

• Outreach Officer, Faculty of Arts and Human Sciences

  • Jan 2011 - Dec 2011

  A part-time maternity cover contract, managing the faculty outreach programme as maternity cover.Adding Higher Education experience and knowledge to my arsenal!



Theatre Is

• Board member

  • 2008 - 2011



Stopgap Dance Company

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• Marketing consultant

  • 2010 - 2010



Woking Dance Festival

• Marketing consultant

  • 2009 - 2010



Birkbeck, University of London

• United Kingdom
• Higher Education
• 700 & Above Employee

• Sessional lecturer

  • 2008 - 2010

  Arts marketing and communications lecturer Arts marketing and communications lecturer



Turner Sims, Southampton

• Marketing consultant

  • 2005 - 2010



Guildford Arts

• Consultant

  • 2009 - 2009



Jon Dibben Jewellery Designer

• PR consultant

  • 2004 - 2009

  Brand and communications development: carrying out internal and external research; development of visual identity; creating key messagesDeveloping partnerships with key groups such as Women in Business and Breakthrough Breast Cancer; partnering with film producer Fox SearchlightManaging media relations with consumer and trade titles; planning and buying advertising space Brand and communications development: carrying out internal and external research; development of visual identity; creating key messagesDeveloping partnerships with key groups such as Women in Business and Breakthrough Breast Cancer; partnering with film producer Fox SearchlightManaging media relations with consumer and trade titles; planning and buying advertising space



Audiences South

• Consultant

  • 2001 - 2009



Allways Learning

• Marketing tutor

  • 2006 - 2008

  Arts marketing and communications tutor Arts marketing and communications tutor



Artisanne's public relations

• Account Manager

  • Mar 2000 - Sep 2001

  All aspects of media relations Event managementSponsorship Sales promotionResearch All aspects of media relations Event managementSponsorship Sales promotionResearch



Farnham Maltings

• Marketing Manager

  • 1997 - 1999