Sally Neidhard

Director of Communications at St. Edmund's Academy
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us****@****om
(386) 825-5501

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Diane Hopper

Sally provided a much-needed service for our Development Dept.at St. Ursula Villa, lending her passion for our mission and her deep knowledge of our school's history. She is organized, intelligent, thorough, creative and professional, and used those attributes to help us to organize and deepen our school's knowledge base of our alumni. I wholly recommend Sally.

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Experience

    • United States
    • Primary and Secondary Education
    • 1 - 100 Employee
    • Director of Communications
      • Jul 2022 - Present

      Guided by our Core Values and commitment to high standards, St. Edmund’s Academy provides a diverse, inclusive, and nurturing learning community where students are known, valued, and challenged to achieve their potential.

    • Assistant Director, Communications & Marketing at St. Edmund's Academy
      • Jul 2020 - Jul 2022

    • Manager of Marketing, Communications, and Institutional Research
      • Mar 2018 - Jul 2020

    • United States
    • Education Management
    • 1 - 100 Employee
    • Director Of Development And Communications
      • Jul 2013 - Aug 2017

      - Raised over $1 million in annual fundraising through Ursuline’s Ultimate Auction, Ursuline’s Annual Fund, and alumnae relations. - Partnered in the goal of growing Ursuline’s endowment by $5 million. Designed campaign materials and collateral. As of June 2017, campaign was ahead of schedule having raised $4.2 million in four years. - Led the creation of a communications strategy demonstrating Ursuline’s unique approach to student-led education: The Merici Model® of Education. - Created Alumnae Spirit Week, a week-long online giving campaign targeted at increasing alumnae participation in Ursuline’s Annual Fund. Raised over $50,000 in one week for two years in a row, and grew the alumnae giving pipeline by 5 percent. - Coordinated digital web content for www.ursulineacademy.org, including a site redesign in 2016. - Collaborated with Ursuline’s Board of Trustees to carry out the school’s strategic plan; led a team of 5 professionals in all efforts. - Increased social media engagement by 60 percent by partnering with students and alumnae to deliver audience-driven content. - Directed, filmed and edited social media videos for fundraising and recruitment efforts. - Edited and authored VOICES, the quarterly magazine for over 8,000 alumnae, past parents, and current families. - Managed all media and public relations, averaging five impressions a month, including regular television news coverage.

    • United States
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Board member and Committee Chair
      • Mar 2009 - Feb 2017

      The Women’s Fund of The Greater Cincinnati Foundation leads the Greater Cincinnati region in ensuring the economic self-sufficiency of women in our region and igniting a shared desire to improve it. We believe and research shows that when you empower women, the entire community benefits. ∙ Chaired The Women's Fund's largest annual event, A Conversation with..., for 6 years; speakers for this event included Olympia Snowe, Lisa Ling, Cokie Roberts, and Abby Wambach. ∙ Created and maintained partnership with local designers to redesign The Women’s Fund’s brand and create usable guidelines that can be executed accurately by staff and volunteers. ∙ Chaired Engagement Committee, a dynamic committee of six committed to supporting The Women’s Fund through donor activities, fundraising, volunteer opportunities, and community engagement.

    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Client Manager
      • Jan 2012 - Jun 2013

      Landor Associates is an industry-leading branding consultancy with 24 offices around the world. We help the world’s best brands stand up, stand out, and stand for something. Cincinnati is the largest office in the network, working primarily with consumer-packaged-goods giants such as Procter & Gamble and Kraft Foods.∙ Managed all aspects of the client relationship for Crest and Oral-B, a billion-dollar global consumer-packaged-goods brand, and the largest client in the Landor Cincinnati portfolio, generating $4 million in annual revenue. ∙ Led 2012-2013 Scope Mouthwash brand redesign: strategic development of new target audience, tone of voice, and visual identification strategies. Oversaw execution of new strategy by agencies to ensure new work was executed with excellence and consistency. www.scopemouthwash.com ∙ Led global launch of Oral-B paste into all regions of the world without a Procter & Gamble paste; worked with local and international teams to ensure consistent delivery of work, and execution of brand strategy. ∙ Directed all Procter & Gamble Oral Care projects that spanned across multiple categories or multiple regions; included creation and roll-out of global visual identity guidelines, maintenance of global resources to ensure consistency, and regular communication with multiple teams in multiple time zones; traditionally a role given to more senior managers.

    • Client Associate
      • Sep 2009 - Jan 2012

    • United States
    • Higher Education
    • 700 & Above Employee
    • Guest Lecturer and Judge
      • 2012 - 2013

      ∙ Marketing 292: Careers in Marketing “Branding – What we do and why you’ve probably never heard of it” ∙ Marketing 495: Strategy Works Judge for final project in the experiential learning program ∙ Marketing 292: Careers in Marketing “Branding – What we do and why you’ve probably never heard of it” ∙ Marketing 495: Strategy Works Judge for final project in the experiential learning program

    • Class 7 Graduate
      • Jan 2012 - Dec 2012

      C-Change, Cincinnati USA Regional Chamber, Cincinnati, Ohio 2012 Graduate of Chamber of Commerce’s year-long leadership-development program for emerging leaders in the Cincinnati USA region. Curriculum combines personal leadership development with community engagement for a program that enhances current leadership roles and prepares participants for future ones, both professionally and personally. ∙ Spearheaded largest class project, See Cincinnati, an effort to engage Cincinnatians in our community by telling the stories of local businesses, activities, and destinations. In less than a year, created an interview-based website that received over 8,000 individual visits: see.cincinnati.com

    • United States
    • Higher Education
    • 700 & Above Employee
    • Guest Lecturer
      • 2011 - 2012

      “Designing for an Audience” ∙ English 101: College Writing ∙ English 110: Critical Reading “Designing for an Audience” ∙ English 101: College Writing ∙ English 110: Critical Reading

    • Newspaper Publishing
    • 100 - 200 Employee
    • Corporate Communications Intern
      • Jun 2008 - Aug 2008

      ∙ Wrote six articles, edited and researched for the internal publication Scripps News; distributed to all Scripps television and newspaper properties. ∙ Wrote news releases announcing new appointments to executive positions. ∙ Contributed to an HR initiative to streamline all HR functions to the Web. ∙ Wrote six articles, edited and researched for the internal publication Scripps News; distributed to all Scripps television and newspaper properties. ∙ Wrote news releases announcing new appointments to executive positions. ∙ Contributed to an HR initiative to streamline all HR functions to the Web.

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Campus Campaign Coordinator
      • Sep 2007 - Jun 2008

      ∙ Conducted approximately 60 presentations in classes and meetings and altered the presentation appropriately to best reach the given audience. ∙ Responsible for recruiting applicants for the 2008 corps; recruited a total of 17 applicants, an increase of 4 applicants from the year before. ∙ Planned and executed visits for Teach For America staff, corps members, and alumni on campus. ∙ Executed a high-visibility campaign to ensure Teach For America maintained a strong presence on campus.

    • Development Intern
      • Dec 2007 - Dec 2007

      ∙ Updated and corrected alumni contact information, ensuring future success in communication efforts. ∙ Contributed to alumni outreach plan including efforts online and in newer media to reach younger alumni. ∙ Updated and corrected alumni contact information, ensuring future success in communication efforts. ∙ Contributed to alumni outreach plan including efforts online and in newer media to reach younger alumni.

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Marketing Intern
      • Jun 2007 - Aug 2007

      ∙ Wrote media advisories and press releases for Museum events, programs and initiatives such as Art In Bloom, One World Wednesdays and Nature Calls, a project with ArtWorks. ∙ Assisted with marketing focus groups at Cincinnati businesses and organizations. ∙ Wrote media advisories and press releases for Museum events, programs and initiatives such as Art In Bloom, One World Wednesdays and Nature Calls, a project with ArtWorks. ∙ Assisted with marketing focus groups at Cincinnati businesses and organizations.

    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Human Resources Intern
      • Jun 2005 - Aug 2005

      ∙ Created job descriptions for the New York and Cincinnati offices. ∙ Conducted phone interviews and informational interviews serving as the first representative of the company to potential new employees. ∙ Assisted in planning employee events such as Walter’s Day and the Reds Family Night. ∙ Created job descriptions for the New York and Cincinnati offices. ∙ Conducted phone interviews and informational interviews serving as the first representative of the company to potential new employees. ∙ Assisted in planning employee events such as Walter’s Day and the Reds Family Night.

Education

  • Slippery Rock University of Pennsylvania
    Master of Business Administration - MBA, Business Administration and Management, General
  • Ohio University
    Journalism, Public Relations
    2005 - 2009
  • Ursuline Academy
  • Ursuline Academy

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