Experience

Infosys Consumer, Retail & Logistics

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Jan 2023 - Present

  Delhi, India ● Marketing & communication focused on the CPG, Retail & Logistics industries with a portfolio of USD ~3Bn ● Account Based Marketing (ABM) for large accounts. Moving the needle on relationship, reputation and influencing 1Bn+USD worth of pipeline revenue ● Narrative and value proposition building of key industry solutions and offerings like autonomous supply chain, demand sensing, revenue growth management and cognitive automation ● Joint GTM leveraging the partner ecosystem including… Show more ● Marketing & communication focused on the CPG, Retail & Logistics industries with a portfolio of USD ~3Bn ● Account Based Marketing (ABM) for large accounts. Moving the needle on relationship, reputation and influencing 1Bn+USD worth of pipeline revenue ● Narrative and value proposition building of key industry solutions and offerings like autonomous supply chain, demand sensing, revenue growth management and cognitive automation ● Joint GTM leveraging the partner ecosystem including ‘hyperscalers’ and technology service providers. ● Build industry thought leadership with Tier-1 media partnerships like the Financial times and Economist and trade publications like CGT and RIS news ● Curate geo/client specific CXO roundtables and innovation day focused on key industry problem statements ● Generate client advocacy with joint PoVs, case studies, industry webinars and press releases ● Built a community of 14,000+ industry professionals as followers of the industry specific Linkedin handle. ● Influence large deals, drive outreach, & lead gen with Martech tools like Demandbase, Sprinklr & Influ2 ● Plan and execute large global industry events like the NRF and Shoptalk. Bespoke events on themes like Revenue Growth Management, Tech in Ecommerce, Data and Analytics, AI and automation ● Manage ~1mn USD budget with a global vendor ecosystem for creative content, design, and events creating differentiating experiences.

• Senior Associate Marketing Manager

  • May 2021 - Dec 2022

  Delhi, India



Euler Motors

• India
• Motor Vehicle Manufacturing
• 400 - 500 Employee

• Lead - Growth and Customer Success

  • Apr 2020 - Feb 2021

  Delhi, India • Led a team of 4 people for business development, lead conversion, managing partnerships & P&L for an electric mobility startup in 3-wheeler load carrier space, achieved 100 % increase in topline in 8 months • Led the end-to-end GTM strategy to pilot the new Hi-Load 3 wheeler across 10+ clients and 25+ different applications; enabled the product & sales teams to develop & launch the best in class vehicle with 15+ customisable features • Conducted market research to plan & build a… Show more • Led a team of 4 people for business development, lead conversion, managing partnerships & P&L for an electric mobility startup in 3-wheeler load carrier space, achieved 100 % increase in topline in 8 months • Led the end-to-end GTM strategy to pilot the new Hi-Load 3 wheeler across 10+ clients and 25+ different applications; enabled the product & sales teams to develop & launch the best in class vehicle with 15+ customisable features • Conducted market research to plan & build a pipeline for the first 10,000 units. Created content (blogs, videos & info-graphics) for social media & PR activities & planning the official launch event • Conceptualised, established, and delivered a network of 100+ charging stations across Delhi NCR enabling adoption and deployment of 300+ electric vehicles across B2C and B2B e-commerce clients for 5000+ last mile deliveries daily • Built a B2B SaaS solution with the product & sales teams for adopting real time fleet tracking technology, increased vehicle utilisation by 30%, reduced costs for clients by 40% by focusing on integrated planning • Managed & provided thought leadership to a team of 20+ people for high service levels, <10 min escalation response time Show less



Happy Beverages and Foods Pvt Ltd

• India
• Dairy Product Manufacturing
• 1 - 100 Employee

• Founding team | Head - BD and Ops

  • Feb 2015 - Mar 2020

  Pune Area, India • Built a D2C consumer brand from scratch; formulated the brand story & guidelines strategy for its adoption across value chain; achieved INR 5 Cr. annual revenue. • Created the ‘GTM’ strategy to launch 4 consumer products; led the ATL/BTL activations - 200+ societies, 50+ exhibitions/flea markets; inducted 20+ sales executives annually for brand awareness lead generation • Built relationships with agencies to manage ROI focussed digital ads campaigns generating 2000+ leads monthly;… Show more • Built a D2C consumer brand from scratch; formulated the brand story & guidelines strategy for its adoption across value chain; achieved INR 5 Cr. annual revenue. • Created the ‘GTM’ strategy to launch 4 consumer products; led the ATL/BTL activations - 200+ societies, 50+ exhibitions/flea markets; inducted 20+ sales executives annually for brand awareness lead generation • Built relationships with agencies to manage ROI focussed digital ads campaigns generating 2000+ leads monthly; social media marketing & awareness campaigns with the design and content teams for 20,000+ followers. • Served 50,000+ unique customers, negotiated with 100+ restaurants, corporates and retail stores to become daily subscribers of woohoo; on-boarded leading e-commerce platforms as sellers of woohoo products increasing revenue by 40% • Used dipstick surveys through focus group discussions & data driven analysis to understand engagement economics, achieved 80% organic referrals. • Setup dashboards to monitor acquisition costs & lifetime value; maintain CAC to CLTV ratio at 1:4, reduced churn by 5% • Set up the customer service and collections team to deliver and maintain high SLAs, CSAT metrics and 99% collections • Led multiple projects for cost effective automation tech for milk collection & processing (reduced costs by ~10%), CRM (automate invoicing), delivery tracking mobile app (improved retention by 15%) • Conducted outreach programs for farmers, insurance companies & NABARD to enable farmer’s double their production capacity, supply superior quality milk, and increase incomes by INR 20,000 per month • Set-up cold logistics for production, distribution and India’s first last-mile delivery chain for milk in an eco-friendly paper-based packaging; served 3000+ households daily in Pune and Mumbai, fulfilled 1 million+ deliveries with 99.8% efficiency • Managed the business P&L, MIS and book of accounts for monthly review with the CEO and the board Show less



Teach For India

• India
• Non-profit Organizations
• 700 & Above Employee

• Intern - Development and Communication

  • Dec 2014 - Feb 2015

  Pune Area, India Fund raising - Helped the team to meet the annual target of Rs 2 Cr of raised funds to support the program in Pune. - Understood the CSR act, Corporate CSR programs - Studied financial reports of corporates, their CSR budgets and inclination towards the education sector. - Meet potential donors and build relationships with the corporate CSR heads Communication - Help the team implement internal and external communication channels - Weekly/monthly newsletters



Reserve Bank of India (RBI)

• India
• Government Administration
• 700 & Above Employee

• Internship

  • Apr 2014 - Jun 2014

  New Delhi Area, India Studied the impact of short-term interest rate sensitivity on investments and GDP



Genpact Headstrong Capital Markets

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Associate

  • Jun 2011 - May 2013

  Noida Area, India • Worked with Geneva software, global portfolio management software for asset managers and hedge funds. • Enabled reporting automation process for a top investment bank for smooth creation of weekly and monthly credit risk analysis and value at risk reports.