Experience

Blank Noise

• India
• Non-profit Organizations
• 1 - 100 Employee

• Researcher

  • Sep 2018 - May 2019

  India I worked as a researcher for Blank Noise's Reporting to Remember project which aims at creating a public archive of instances of victim blame in India and around the world. By doing so, Blank Noise hopes to throw light on the systematic propagation of shame and blame in the context of sexual violence.



UXBERT Labs

• United Arab Emirates
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Marketing Specialist

  • Sep 2017 - May 2018

  Al-Riyadh Governorate, Saudi Arabia Handled digital and physical marketing activities at UXBERT Labs. - Formulated and executed content, social media, and event marketing strategies - Authored several thought leadership articles about marketing in the UX industry - Managed and grew social media accounts (Twitter, LinkedIn, Dribbble, Facebook, and Instagram) - Conducted market research and created graphic reports for various clients - Set up marketing analytics (Google Analytics and Mixpanel) for several websites… Show more Handled digital and physical marketing activities at UXBERT Labs. - Formulated and executed content, social media, and event marketing strategies - Authored several thought leadership articles about marketing in the UX industry - Managed and grew social media accounts (Twitter, LinkedIn, Dribbble, Facebook, and Instagram) - Conducted market research and created graphic reports for various clients - Set up marketing analytics (Google Analytics and Mixpanel) for several websites and applications - Produced marketing analytics reports for top level management - Worked on SEO & ASO for in-house and out-house projects - Helped the business development and sales team to produce sales leads across multiple industries in the Kingdom

• Marketing Expert

  • Nov 2016 - Sep 2017

  Al-Riyadh Governorate, Saudi Arabia



HalaYalla | Sports & Entertainment

• Sales And Marketing Specialist

  • Nov 2016 - May 2018

  Al-Riyadh Governorate, Saudi Arabia I worked as the Head Sales and Marketing Specialist for Saudi Arabia's 1st Sports and Entertainment Platform - HalaYalla. HalaYalla received many accolades and made significant progress during my time there. HalaYalla was featured in Forbes Magazine twice, was featured by Apple and Google, won competitions, worked with the biggest organizations in sports and entertainment in KSA, was mentioned in various publications throughout the MENA region, and saw a multifold growth in its… Show more I worked as the Head Sales and Marketing Specialist for Saudi Arabia's 1st Sports and Entertainment Platform - HalaYalla. HalaYalla received many accolades and made significant progress during my time there. HalaYalla was featured in Forbes Magazine twice, was featured by Apple and Google, won competitions, worked with the biggest organizations in sports and entertainment in KSA, was mentioned in various publications throughout the MENA region, and saw a multifold growth in its userbase. My contribution: - Managed a team of 16 sales and marketing professionals - Produced 350+ Coaches & Venues sales leads for the mobile app - Acquired 16 HalaYalla Business Partner projects for app and website development - Formulated social media strategies and managed social media accounts and blogs - Presented HalaYalla at the finals of ArabNet 16 - Co-authored several technical proposals that benefited the company greatly - Produced content (written and graphical) for websites, apps, social media for HY and clients (WWE Greatest Royal Rumble, Gsa Baloot Cup, GSA Riyadh Marathon, GSA Fifa Cup, GSA ECup, GSA EgyCup, Ramaka, Wasla Music Festival, and more) - Created marketing collaterals such as sales brochures, presentations, and flyers - Created promo video scripts and storyboards for marketing purposes - Formulated and executed multiple HalaYalla sports tournaments (Football) - Worked as Event Supervisor and Organizer for multiple large scales events throughout the Kingdom (WWE Greatest Royal Rumble, Gsa Baloot Cup, GSA Riyadh Marathon, GSA Fifa Cup, GSA ECup, and more) - Brainstormed with the development and design teams to create innovative products that aim at solving real-world problems - Conducted Design Thinking Workshops aimed at resolving issues and improving HalaYalla - Conducted extensive market research and competitor analysis to bring forward trends in the market - Worked as an interim Project Manager for GSA Baloot Cup and GSA Fifa Cup Show less



Ericsson

• Sweden
• Telecommunications
• 700 & Above Employee

• Intern

  • Jan 2015 - May 2015

  Al-Riyadh Governorate, Saudi Arabia Tested and troubleshooted various issues raised at mobile base stations.