Sali Ali
Digital Marketing Manager at Paysera- Claim this Profile
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Bio
Experience
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Paysera
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Lithuania
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Financial Services
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100 - 200 Employee
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Digital Marketing Manager
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May 2022 - Present
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Digital Marketing and Web Development Consultant
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2015 - Present
Helping businesses to improve their online presence and increase their sales. - Developing suitable digital marketing strategies based on clients' business needs. - Performing SEO audits to identify various issues impacting clients’ search engine performance. - Plan, create and manage email marketing campaigns – newsletters, email flows. - Plan, create and manage campaigns on major digital ads platforms (Facebook, Instagram, Google, etc.). - Website development using CMS (WordPress, Shopify, etc.). - Creating copy and content for the websites and landing pages. - Implementing web analytics instruments to evaluate website traffic, conversions, and target audience – Hotjar, Google Analytics. Show less
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Founder and Owner
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Dec 2014 - Present
Online media that presents the most interesting content from the fields of arts and visual culture. Online media that presents the most interesting content from the fields of arts and visual culture.
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Founder and Owner
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Dec 2013 - Present
Online media that covers the newest and most interesting developments in the world of technologies and science. Online media that covers the newest and most interesting developments in the world of technologies and science.
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Onex Tour
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Bulgaria
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Jul 2016 - Jan 2020
Leading Bulgarian tour operator that offers quality tourist products for destinations like Morocco, Turkey, Egypt, Greece and Russia. - Designing, setting up, automating and optimising advertisement campaigns on major digital ads platforms (Facebook, Instagram, Google, etc.). - Plan, create and manage B2C and B2B email marketing campaigns. - Managing website and back office system (with more than 1000 hotels and 150 flights generating up to 1 000 000 price options). - Supervising integration of the company products to more than 200 B2B sites through third party services. - Implementing web analytics program to evaluate website traffic, sales, and target audience. - Continuously improving the company website – landing pages, UX, pages, product descriptions, etc. and creating new ones. Managing 3 major website redesigns. - Managing Social Media channels. - Developing new products and improving the existing ones. - Pricing of new products and the existing ones based on the market and competitive research and analysis. Show less
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Market Research Analyst
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Jan 2013 - Nov 2013
Work on different projects on a freelance basis, mainly focused on market research and analysis, social media analysis. - Market research. - Market analysis. - Social media analysis. Work on different projects on a freelance basis, mainly focused on market research and analysis, social media analysis. - Market research. - Market analysis. - Social media analysis.
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Mobiltel
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Bulgaria
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Telecommunications
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700 & Above Employee
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Jul 2010 - Dec 2012
- handles incoming/outgoing calls according to working standards andprovides quality and flexible customer service- provides correct information to existing and potential customers regardingcompany products and services- checks and resolves customer’s problems in a prompt, accurate andflexible manner- performs operations for activation and cancellation of services- collects customers’ feedback regarding services
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Oct 2011 - Dec 2011
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A Data Pro
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Bulgaria
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Information Services
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200 - 300 Employee
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Database editor and researcher
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Mar 2010 - Jun 2011
- editing and updating the existing content in the database. - collecting certain information via actively browsing the Internet and searching through other channels. - correctly entering the gathered information into the database. - editing and updating the existing content in the database. - collecting certain information via actively browsing the Internet and searching through other channels. - correctly entering the gathered information into the database.
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Education
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University of Illinois at Urbana-Champaign
Specialization, Digital Marketing -
D. A. Tsenov Academy of Economics
Master’s Degree, International Business and Management -
D. A. Tsenov Academy of Economics
Bachelor’s Degree, Finance -
D. A. Tsenov Academy of Economics
Bachelor’s Degree, Marketing -
D. A. Tsenov Academy of Economics
Specialization, Forensic Examination