Experience

Secure Logistics Group (Pvt) Ltd

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• General Manager - Logistics

  • Feb 2023 - Present

  To rebuild the entire organization. To streamline the 100+ Long Haul operation across Pakistan. To streamline the 40+ Short Haul operation across Pakistan. To rebuild the entire organization. To streamline the 100+ Long Haul operation across Pakistan. To streamline the 40+ Short Haul operation across Pakistan.



AHG Private Limited

• India

• Head Of Distribution & eCommerce Operation

  • Jul 2017 - Nov 2021

  Tasks & Achievements Set up and developed new department “Branch Operation”. Development and implementation of different SOPs and JDs pertain to Branch Operation. Set up and developed new branches Karachi, Karachi-2, Islamabad, Lahore, Multan and Faisalabad. Optimized & efficient distribution operation. With efficient supply chain, speed & reach to the market has increased by 100 times, Availability and visibility of product has increased, business growth is around 30%. Tasks & Achievements Set up and developed new department “Branch Operation”. Development and implementation of different SOPs and JDs pertain to Branch Operation. Set up and developed new branches Karachi, Karachi-2, Islamabad, Lahore, Multan and Faisalabad. Optimized & efficient distribution operation. With efficient supply chain, speed & reach to the market has increased by 100 times, Availability and visibility of product has increased, business growth is around 30%.



IBL Group

• Pakistan
• Investment Management
• 1 - 100 Employee

• Manager Sales and Distribution

  • Oct 2013 - Sep 2016

  Tasks & AchievementsDeveloped overall Operation & Business Strategy of Pharma (Searle and MJ), and FMCG (P&G, Red Bull, Kellogg's, MARS, Heinz, Pringles, Wrigley, J&J Baby Care & Mobilink) for the central region - Lahore, Sheikhupura, Kasur, Okara, Sahiwal, Pakpattan & Chichawatni, and to drive and strategize the business to penetrate the market. Redesigned the execution model, bring down the fleet from 40 to 27, optimized cost and increased company profit by 30%.Reviewed and channelized the vendors, re-negotiated rates and cut down the cost by 20%.Streamlined the procurement process, invented new market, negotiated competitive rates and brought down the cost by 25%.Planned well yearly budget of region, monitored strongly and ensured all expenses within budget. Led business reviews and managed to streamline all the teams involved in securing the yearly target, from sales to the execution team. Maintain the IBL group Pharma and FMCG portfolio representing a growth year by year - 1344, 1416 and 1560 million.Introduced an end-to-end business process for better interaction between teams and various stake holders.

• Manager Sales & Distribution

  • Jan 2008 - Oct 2013

  Tasks & AchievementsManaged sales operations for Islamabad branch and 4 Sub Branches (Abbottabad, Attock, Jhelum, Gujar Khan), including market analysis, business forecasting, inside and outside sales, channel development, project coordination, order fulfillment, and technical support functions. Mobilink business management, top line of OTAR / Cards, cards collection from Mobilink and regional distribution. Business increased by 40%.Grew customer base by 35% over 3 year period through community networking and innovative customer incentives.Effectively managed team of 65 sales professionals and staff.Improved employee retention through staff promotions, family-like atmosphere, and merit-based pay increases each year.

• Branch Manager

  • Jun 2003 - Dec 2008

  Tasks & AchievementsWas assigned to manage and improve the business in the Gujranwala region with a Key focus on P&G products and Mobilink. Performed root cause analysis to identify issues affecting sales and customer satisfaction. Engaged with resources to drive and facilitate process for developing solutions with the use of past and running data.Utilized data collection tools to capture trends and monitor performance metrics and failure rates to identify key processes negatively impacting customers or general business. Improved sales by 370% by working closely with passive customers to better understand their needs and to expand the scope, level, and caliber of service. Launched the In-Store P&G Hotspot – “HIP to EYE” level enhanced visibility increased off take, increased the business.

• Branch Manager

  • Apr 2002 - May 2003

  Tasks & AchievementsBrought in to realign the business with the sales strategy and deliver business growth.Supervised Main Branch & 3 Sub Branches – Bhalwal, Khushab, Mianwali.Supervised Telecom (Mobilink / PTCL) sales.Increased yearly sale by 133% - from 144 to 192 million.P&G SD business management - yearly 60 million.

• Sub Branch Supervisor

  • Nov 1997 - Mar 2002

  Tasks & AchievementsMy key role was to establish a strong sales channel for P&G Products in the region. In addition to that introduce the PTCL cards to the market.Established new Sub Branch - Gujrat for P&G.Develop the new market, recruit new customers, segregate and create clear target segments, increase the market reach.Set deliverable targets By SKU and by TSO P&G monthly sale increased by 585% - from 0.6 to 3.5 million.Launched PTCL cards sales strategy aggressively & effectively.