Saleem Abbas
Digital Strategy Supervisor at Cox Automotive Canada- Claim this Profile
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Bio
Vanessa Agnello
It is truly a pleasure to work with Saleem. We've been working in the same team for 3 years at Cox Automotive. He was one of the first employee at Dealer.com Canada. His vast knowledge in digital marketing and automotive industry have naturally and quickly made him an excellent supervisor. He is very hard working, always willing to help and listen. If I need advice I know Saleem is the right person to talk to. His excellent customer relationship skills and his ability to quickly find smart solutions has allowed him to be in charge of one of the biggest dealer group in Canada for years. I sincerely recommend Saleem, he will surely be a great asset!
Aadil Shah
I had the opportunity to work with Saleem for two years at Cox Automotive Canada, and within the organization, I have seen him grow fast and tremendously. He became a supervisor within one year, which is a testament to his passion and maturity as a skilled digital marketing professional. I would highly recommend Saleem to anyone looking to build their team around an outstanding individual and an aspiring leader.
Vanessa Agnello
It is truly a pleasure to work with Saleem. We've been working in the same team for 3 years at Cox Automotive. He was one of the first employee at Dealer.com Canada. His vast knowledge in digital marketing and automotive industry have naturally and quickly made him an excellent supervisor. He is very hard working, always willing to help and listen. If I need advice I know Saleem is the right person to talk to. His excellent customer relationship skills and his ability to quickly find smart solutions has allowed him to be in charge of one of the biggest dealer group in Canada for years. I sincerely recommend Saleem, he will surely be a great asset!
Aadil Shah
I had the opportunity to work with Saleem for two years at Cox Automotive Canada, and within the organization, I have seen him grow fast and tremendously. He became a supervisor within one year, which is a testament to his passion and maturity as a skilled digital marketing professional. I would highly recommend Saleem to anyone looking to build their team around an outstanding individual and an aspiring leader.
Vanessa Agnello
It is truly a pleasure to work with Saleem. We've been working in the same team for 3 years at Cox Automotive. He was one of the first employee at Dealer.com Canada. His vast knowledge in digital marketing and automotive industry have naturally and quickly made him an excellent supervisor. He is very hard working, always willing to help and listen. If I need advice I know Saleem is the right person to talk to. His excellent customer relationship skills and his ability to quickly find smart solutions has allowed him to be in charge of one of the biggest dealer group in Canada for years. I sincerely recommend Saleem, he will surely be a great asset!
Aadil Shah
I had the opportunity to work with Saleem for two years at Cox Automotive Canada, and within the organization, I have seen him grow fast and tremendously. He became a supervisor within one year, which is a testament to his passion and maturity as a skilled digital marketing professional. I would highly recommend Saleem to anyone looking to build their team around an outstanding individual and an aspiring leader.
Vanessa Agnello
It is truly a pleasure to work with Saleem. We've been working in the same team for 3 years at Cox Automotive. He was one of the first employee at Dealer.com Canada. His vast knowledge in digital marketing and automotive industry have naturally and quickly made him an excellent supervisor. He is very hard working, always willing to help and listen. If I need advice I know Saleem is the right person to talk to. His excellent customer relationship skills and his ability to quickly find smart solutions has allowed him to be in charge of one of the biggest dealer group in Canada for years. I sincerely recommend Saleem, he will surely be a great asset!
Aadil Shah
I had the opportunity to work with Saleem for two years at Cox Automotive Canada, and within the organization, I have seen him grow fast and tremendously. He became a supervisor within one year, which is a testament to his passion and maturity as a skilled digital marketing professional. I would highly recommend Saleem to anyone looking to build their team around an outstanding individual and an aspiring leader.
Credentials
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Bing Ads Accredited Professional
MicrosoftOct, 2018- Nov, 2024 -
Google Ads Display Certification
Google AdsOct, 2018- Nov, 2024 -
Google Ads Fundamentals
Google AdsOct, 2018- Nov, 2024 -
Google Ads Mobile Certification
Google AdsOct, 2018- Nov, 2024 -
Google Ads Search Certification
Google AdsOct, 2018- Nov, 2024 -
Google Shopping Certification
Google AdsOct, 2018- Nov, 2024
Experience
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Cox Automotive Canada
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Canada
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Strategy Supervisor
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Apr 2019 - Present
- Drive digital revenue growth, digital product adoption, and churn mitigation- Act as a subject matter expert to the sales team and top-tier clients on all digital products, their respective valuepropositions, and how to demonstrate their impact- Manage campaign activation for top clients and assist sales consultants and sales services on elements ofcampaign activation- Lead team of specialists to collaborate to develop a vision, strategy and roadmaps for the customer experiencewhile identifying ongoing opportunities for improvement- Effectively influence strategic roadmaps (product, data, marketing) as a primary customer experience advocate- Lead the development and ongoing execution of a customer lifecycle management- Translate customer engagement strategies into actionable programs/campaigns/tactics and work closely withpartners to implement- Manage team of professionals to deliver digital strategy and maximize website performance including prioritizingclient needs to deliver/earn strongest possible client sentiment- Manage technical requirements for OEM programs in Canada - Subaru, Audi, GM, Chrysler, Mitsubishi &Hyundai- Leverage knowledge of market, industry trends, customer behaviors and analytical best practices to identifystrategic opportunities Show less
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Digital Strategist
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Oct 2018 - Mar 2019
- Build effective consultative relationships with clients to ensure their satisfaction and develop future business opportunities- Partner with sales consultants in building campaign strategy, development, and presentations- Create and execute client digital marketing strategy utilizing Dealer.com suite of products and services to reach consumers- Develop strong business relationships through relevant action planning, managing media budgets, dynamic website solutions, and strategic partnership to deliver desired marketing results- Utilize multiple data sources to track campaign results and prepare all-inclusive campaign reports to communicate ROI to clients- Managed and retained the top dealer groups within Canada- Focus on retention and product growth within portfolio of clients utilizing a strong understanding of Dealer.com’s suite of products and automotive industry knowledge to ensure maximum customer value and satisfaction- SME for both internal/external teams on digital marketing strategy in both websites and advertising domain including experience creating and executing digital marketing plans; skills in web, SEO/SEM, social, video, Google Analytics, Google Tag Manager, Google Search Console- SME in various 3rd-party software such as DMS, CRM and CMS- Working knowledge of HTML, CSS, and broad website concepts Show less
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Automotive Driving Solutions
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5168 Everest Dr, Mississauga, ON L4W 2R4
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Product Specialist (Contract)
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May 2009 - Feb 2019
- Completing reports and updates for insights and effectiveness of training events - Training customer service representatives for various events and product knowledge - Educate customers on specific product features and benefits on various types of merchandise - Engaging with customers and communicating key messages for the client’s products and services - Conducted market research participants - Responsible for setup and tear down of exhibits and displays - Completing reports and updates for insights and effectiveness of training events - Training customer service representatives for various events and product knowledge - Educate customers on specific product features and benefits on various types of merchandise - Engaging with customers and communicating key messages for the client’s products and services - Conducted market research participants - Responsible for setup and tear down of exhibits and displays
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Platinum Cars Inc.
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Canada
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Automotive
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1 - 100 Employee
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Marketing Manager (Contract)
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Dec 2016 - Dec 2017
- Oversee two direct reports - Marketing Specialist and Social Media Specialist - Reduced overall advertising spend (marketplace) and shifted to digital advertising, while increasing delivered vehicles 97.5% (July 2017) - Decreased cost per acquisition of SEM campaigns by over 90% within 8 months while increasing conversion rate to double digits, facilitating 2x growth for the sales team - Innovated in-market messaging with dynamic video units and shopping pre-roll content - Design, implement, and advise on all SEO and SEM campaigns with assigned vendors - Designed and launch of new website UX redesign, content creation, and conversion funnel - Increase online web visits 64%, vehicle display page views 77%, session duration (time on site) 13%, conversion rate from 4.7% to 10.1%, lowered bounce rate from 40.8% to 23.6% - Created social paid strategy, which included high performing campaigns with 5% CTR - Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback - Develop and oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR - Work closely with third party agencies to ensure Marketing and Communications standards and quality is maintained - Procured sponsorship with Serge Ibaka of the Toronto Raptors for one-year brand/product placement initiative - Negotiate media buys and sponsorships as required Show less
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Performance Auto Group
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Canada
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Motor Vehicle Manufacturing
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200 - 300 Employee
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Digital Marketing Consultant
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Jan 2014 - Dec 2016
- Team Lead for the launch of E-commerce platform for Brampton Powersports (Bramptonpowersports.ca) from inception to completion - Contributed towards launch of Canada's first online dealership - Zoom.ca - Develop creative marketing campaign concepts and strategies that meet the business objectives of the organization, its stores and brands - Liaise with General Managers of dedicated stores to develop annual dealership marketing strategies, quarterly strategy updates, and monthly marketing plans - Planning and executing all web, SEO/SEM, marketing database, email, social media, and display advertising campaign - Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorming new and creative growth strategies - Managed vehicle launch campaigns – advertising, email campaigns and micro-website creation and content - Planning, executing and measuring experiments and conversion tests - Collaborate with in-house Graphic Designers to create promotional material and optimize user experience - Locating conversion points and optimize user funnels - Collaborate with agencies and other vendor partners Show less
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Education
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2010 - 2014
Georgian College
Business Administration, Automotive Marketing
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