Salam Alaawar

Senior Account Executive at Performance Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE

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Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Sep 2021 - Present

    • Account Executive
      • Dec 2020 - Sep 2021

    • United Arab Emirates
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Executive
      • Sep 2019 - Sep 2020

      Have worked on Automotive, Tech, F&B, Governmental, Medicinal, Engineering, and Hospitality clients listed below: -BMW: • Conducted test drives for media and influencers around the gulf region • Planned and executed global events and media presence • Formed connections and relationships with various automotive and lifestyle media • Sent out PRLS, notices, alerts, and invites for the client -Genesis • Conducted test drives for media and influencers around the gulf region • Planned and executed regional events and media presence • Formed connections and relationships with various automotive and lifestyle media • Sent out PRLS, notices, alerts, and invites for the client -HyperX • Conducted regional tech product reviews for media across the MENA region • Planned new product release events and acquired considerable coverage • Formed connections and relationships with various tech and gaming media in the MENA region • Sent out PRLS, notices, alerts, and invites for the client -JA, W The Palm Hotel, NidosDXB • Prepared staycations and stays for media and influencers to grab coverage • Organized media presence to restaurant openings, reopenings, new menus, and numerous events • Sent out PRLS, notices, alerts, and invites for the client -Emaar • Achieved and noted maximum coverage for new updates and events such as Burj Khalifa’s new year eve, and Chinese new year -Special Olympics Abu Dhabi • Awarded the PRCA Regional Campaign of the Year in 2019 and 2020 and Best Use of Media Relations in 2020 for Special Olympics World Games 2019. • Managed to cover the campaign by Tier 1 media such as Al Ittihad, Emarat Al Youm, Al Bayan, Al Roeya, and Al Ain News -Dubai Tourism • Compiled immense amounts of coverage on a weekly and monthly basis -Abott Laboratories • Conducted gifting for influencers along with a focus on their interests • Sent out PRLS, notices, alerts, and invites for the client -Al Turath Engineering Consultancy Show less

Education

  • United Arab Emirates University
    Bachelor of Mass Communication, Public Relations/Image Management
    2013 - 2019

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