Experience

Reulay Inc

• United States
• Mental Health Care
• 1 - 100 Employee

• Head Of Business Development

  • Jun 2021 - Present



Hercules Fitness Corporation

• Principal

  • Aug 2016 - Present

  New York, NY Hercules Fitness Corporation was established with a mission to promote healthy lifestyles for individuals and organizations alike. With years of experience in the health and fitness industry, the team at Hercules Fitness brings unparalleled expertise and leadership to corporate health fairs and fitness facilities throughout the tri-state area.



The Bay Club Company

• United States
• Hospitality
• 500 - 600 Employee

• Vice President, Country Club/Corporate Sales

  • Jan 2016 - Jul 2016

  San Jose, CA - Instituted corporate sales program for the San Francisco and Silicon Valley campuses, 11 clubs - Trained selected sales staff in corporate sales strategies - Created sales strategy for The Bay Clubs’ latest acquisition - The Boulder Ridge Country Club - Sold initial memberships costing an average of $20,000 monthly dues with $1,000 initiation



New York Health & Racquet Club

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Vice President, Membership/Sales

  • Jan 2013 - Jan 2016

  New York, NY - Responsible for monthly membership revenues of $2.3M for nine club chain of fitness facilities - Recruited, trained, supervised, and mentored 20 membership consultants - Worked with CEO and marketing director to create successful 12 month membership promotional campaign - With Director of Operations, created streamlined on-boarding process for new members - Established a retention program through compensating sales people for length of membership rather than unit… Show more - Responsible for monthly membership revenues of $2.3M for nine club chain of fitness facilities - Recruited, trained, supervised, and mentored 20 membership consultants - Worked with CEO and marketing director to create successful 12 month membership promotional campaign - With Director of Operations, created streamlined on-boarding process for new members - Established a retention program through compensating sales people for length of membership rather than unit commissions -Instituted online enrollment for new members

• Vice President, Corporate Sales

  • Jan 2001 - Dec 2013

  New York, NY - Grew the corporate program from annual revenue from $5.5M to $10M - Lead the corporate sales program that became most successful revenue-producing arm of company - Created highly successful online enrollment to compliment payroll deduction program - Maintained extensive relationships with accounts through social venues: lunches, yacht cruises, holiday parties, and gifts - Recruited, trained, and mentored sales staff, including best practices in cold-calling, canvassing, joining… Show more - Grew the corporate program from annual revenue from $5.5M to $10M - Lead the corporate sales program that became most successful revenue-producing arm of company - Created highly successful online enrollment to compliment payroll deduction program - Maintained extensive relationships with accounts through social venues: lunches, yacht cruises, holiday parties, and gifts - Recruited, trained, and mentored sales staff, including best practices in cold-calling, canvassing, joining networking organizations, hosting cocktail parties, and monitoring the business community through publication, both in print and online



The Sports Club/LA

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Corporate Sales Director

  • Jan 2000 - Dec 2000

  New York, NY - Recruited to develop corporate sales program - Opened most successful accounts: Sotheby’s, NBA, Morgan Stanley, TD Securities



New York Health & Racquet Club

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Senior Corporate Sales Director

  • Jan 1995 - Dec 1999

  New York, NY - Opened company’s largest accounts: Bank America, Alliance Bernstein, Goldman Sachs, Morgan Stanley, and many others

• Senior Membership Consultant

  • Jan 1980 - Dec 1995

  New York, NY - Ranked as leading salesperson for five consecutive years