Experience

Fuchsia Retail

• Singapore
• Retail
• 1 - 100 Employee

• Business Director

  • Jan 2019 - Present

  Responsible for commercialisation of company's technology vertical & development of strategic alliances and joint venture partnerships in retail design & build, digital integration & in-store technology verticals

• Director Business Development

  • Sep 2013 - Dec 2018

  Singapore Lead the consolidation of capabilities, nurturing key stakeholder partnerships and development of a client base. Key portfolios include Philips, Shiseido Group, Geberit & Bosch.



GFI: Guilt Free Indulgence

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder

  • Oct 2017 - Present

  Singapore GFI is a food sustainability start-up contributing to increasing food security by up-cycling fruits in to plant-based portfolios, primarily targeting conscious customers



BP De Silva Holdings/1872 Clipper Tea Co.

• Director Strategy Business Development

  • Apr 2011 - Sep 2013

  Singapore Lead the re-structuring of the, Private Equity & Holding’s tea industry related portfolio, including the streamlining of key business verticals & portfolios. https://bpdesilvaholdings.com Successfully pivoted “The 1872 Clipper tea Co.” brand from a HoReCa specialist to an up-scale branded tea house, now operating with flagship stores in Singapore and distribution in APAC.



24 Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Manager Business Development

  • Apr 2010 - Mar 2011

  Singapore 24 Incorporated is a boutique Retail and Digital transformation consultancy based in Singapore. Responsible for developing and managing Asia pacific digital integration and transformation projects for a series of global FMCG brands. The clients included P&G, SKII and BMW



AMS BAESHEN & CO.

• Saudi Arabia
• Food and Beverage Services
• 100 - 200 Employee

• Product Manager

  • Jun 2008 - May 2010

  Saudi Arabia Regional product lead for premium extensions. Responsible for launching multiple premium product extensions for MENA region and luxury tea lounges with over 500 SKU’s



Mabroc Teas (Pvt) Ltd

• Sri Lanka
• Food and Beverage Services
• 1 - 100 Employee

• Portfolio Manager

  • Jan 2006 - Aug 2008

  Sri Lanka Client and business development lead for Middle East and North African markets. Instrumental in developing a key client portfolio and distributor network in key markets



BP De Silva Holdings / tea tang

• Assistant Key Account Manager

  • Mar 2003 - Dec 2005

  Sri Lanka Attached to the group's commodity trading arm, was responsible for management and development of key accounts in markets, Japan and Europe. Key clients under management included Twinings Tea UK and leading Japanese RTD brands Itoen, Pokka.