Experience

Nykaa Fashion

• Fashion Accessories Manufacturing
• 1 - 100 Employee

• Senior Executive - Art

  • Aug 2023 - Present

  Mumbai



Sports For All (SFA)

• India
• Spectator Sports
• 100 - 200 Employee

• Art Director

  • Dec 2022 - Apr 2023

  Mumbai, Maharashtra, India - Strategised quarterly engagement plans for upcoming championship in 5 metro cities, which resulted in 160% increase in participation as compared to the previous quarter. - Worked on the visual language of the brand and designed a brand book, brochures, key visuals, merchandise, and emailers for the brand. - Managed end-to-end influencer campaign with mom influencers for Jio Hamley's Wonderland'2022 which resulted in increased participation during the event and social media… Show more - Strategised quarterly engagement plans for upcoming championship in 5 metro cities, which resulted in 160% increase in participation as compared to the previous quarter. - Worked on the visual language of the brand and designed a brand book, brochures, key visuals, merchandise, and emailers for the brand. - Managed end-to-end influencer campaign with mom influencers for Jio Hamley's Wonderland'2022 which resulted in increased participation during the event and social media following. - Curated live content at The Khelo India Youth Games'23 held in Indore. - Helped the team in churning social media content for the brand and managed it which resulted in 5% growth in engagement between Jan'23 - Mar'23 - Helped the brand in identifying major stakeholders, created personas and devised plans to target them. Show less



upGrad

• India
• E-Learning Providers
• 700 & Above Employee

• Creative Associate

  • May 2022 - Nov 2022

  Mumbai, Maharashtra, India - Helped the team in mining insights, ideated concepts and worked on the execution plans for brand films across different verticals like MBA, DBA, Data Science among others. - Cracked visual ideas for perfomance ads, social media and email marketing which resulted in 68% higher CTRs leading to 80% higher average ROI. - Worked on the design for standees, flyers, book my show banners for live events organised by the company. - Helped the team in designing assets for the website and… Show more - Helped the team in mining insights, ideated concepts and worked on the execution plans for brand films across different verticals like MBA, DBA, Data Science among others. - Cracked visual ideas for perfomance ads, social media and email marketing which resulted in 68% higher CTRs leading to 80% higher average ROI. - Worked on the design for standees, flyers, book my show banners for live events organised by the company. - Helped the team in designing assets for the website and designed end-to-end landing pages for various courses keeping in mind the guidelines of the university. Show less



BBDO India

• India
• Advertising Services
• 1 - 100 Employee

• Art Direction Intern

  • Jan 2022 - Feb 2022

  Mumbai, Maharashtra, India - Conceptualised campaign ideas, visualised ad films & designed visuals for outdoor amplification for brands like Lacto Calamine and Fabi Spray. - Actively participated in the execution for Lacto Calamine's ad film. - Curated moodboards for photoshoot that were presented to the client for Lacto Calamine and Fabi Spray.



Foyr

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Global Business Development Associate

  • Jul 2018 - Sep 2019

  Hyderabad Area, India - Played an instrumental role in building the Inside Sales Team from scratch. - Worked on pitch decks for various products in order to present it to interior designers and architects in India, Singapore and the US. - Contacted interior designers and architects in India, Singapore and the US and converted sales. - Met quarterly free trial and revenue targets.