Experience

The Spinach Company

• France
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Sep 2022 - Present

  Paris



ING

• Netherlands
• Banking
• 700 & Above Employee

• Senior Global Marketing Manager

  • Jul 2020 - Oct 2022

  Ville de Paris, Île-de-France, France



Hirros

• France
• Professional Training and Coaching

• Co-founder & CMO

  • Apr 2020 - Jan 2022

  Ville de Paris, Île-de-France, France



Fluo Insurtech France

• CMO

  • May 2018 - Jul 2020

  Station F



Hiscox

• Bermuda
• Insurance
• 700 & Above Employee

• Head of Acquisition

  • Jan 2013 - Apr 2018

  Responsible for Consumer and Small Business mass acquisition within the Direct Insurance Business (B2B) segment. Position involved running total marketing strategy for Hiscox to drive direct acquisition efforts (Digital, DRTV, DM, Radio, Print) Main missions : o Planification and execution of the digital and offline strategies for Hiscox Direct Europe o Accountable of marketing budgets, ensuring the most efficient use of funds o Performance reporting of all marketing… Show more Responsible for Consumer and Small Business mass acquisition within the Direct Insurance Business (B2B) segment. Position involved running total marketing strategy for Hiscox to drive direct acquisition efforts (Digital, DRTV, DM, Radio, Print) Main missions : o Planification and execution of the digital and offline strategies for Hiscox Direct Europe o Accountable of marketing budgets, ensuring the most efficient use of funds o Performance reporting of all marketing campaigns, and assess against goals (ROI and KPIs) delivering agreed profit and revenue budget o Monthly forecasting and revenue projections, in line with the local country manager o Strategic coordination of campaigns with the international media agency o Management of digital executives o Identifying target audiences and creating digital campaigns that engage, inform and motivate through Personaes & storytelling Launching 2 majors initiatives on top of my Job missions : o Creation of a lead management platform in house to build a broader view of the prospect lifecyle o Creation of a user centric laboratory within the french division to improve the customer engagement and in fine the conversion rate

• Digital Project Manager

  • Jan 2013 - Sep 2014

  Paris E-commerce & UX : Responsible for the launch of the front-office of an end to end Direct Business for Hiscox. o Ecommerce : ergonomics and functional optimizations of sites ( UX / UI), o Optimization of the pathways of conversion AB testing and customization of interfaces. o Management of the database / segmentation / Personae o SEO strategy and content optimization



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Media Consultant

  • Dec 2011 - Dec 2012

  Project steering & management as an external consultant : Led the development and creation of a new Online Center for HSBC Direct Business. Responsible for building the platform, sales order flow, service and support platform. Main missions : o Delivering the operational model of the customer service center covering the mapping of the process and the RACI of the advisors o Operational coordination of the various milestones of the project in connection with the… Show more Project steering & management as an external consultant : Led the development and creation of a new Online Center for HSBC Direct Business. Responsible for building the platform, sales order flow, service and support platform. Main missions : o Delivering the operational model of the customer service center covering the mapping of the process and the RACI of the advisors o Operational coordination of the various milestones of the project in connection with the distribution entities. o Change management and nurturing the digital marketing culture within some regional entities dedicated to SME's Show less



Fortuneo

• France
• Banking
• 200 - 300 Employee

• Digital Expert Online Banking

  • Sep 2008 - Dec 2011

  Paris, la Défénce On-line Acquisition : Running the digital strategy for Fortuneo, building acquisition scenarios and improvement of the digital mix (i.e. purchase model, conversion rate, landing page, etc.) Main missions : o Managing media budget / Performance reporting of KPIs, pro-active control of online marketing costs and monitoring volume of leads o Management of the PRM program : automatic scenario’s according to customers/prospects segments o Optimizing conversion rates, customer… Show more On-line Acquisition : Running the digital strategy for Fortuneo, building acquisition scenarios and improvement of the digital mix (i.e. purchase model, conversion rate, landing page, etc.) Main missions : o Managing media budget / Performance reporting of KPIs, pro-active control of online marketing costs and monitoring volume of leads o Management of the PRM program : automatic scenario’s according to customers/prospects segments o Optimizing conversion rates, customer journey and leads through the use of google analytics o Management of 3 web designers (schedules, briefings, delivery) o Handling the SEO strategy from a technical and content perspective o Managing PPC campaigns for consideration and conversion objectives On top of my job missions : o Handling a RFI for the selection of a new adserving system to optimize the attribution modeling and the synergies between channels Show less



Dékuple

• France
• Advertising Services
• 100 - 200 Employee

• E-commerce executive

  • Apr 2008 - Sep 2008

  Saint-Mandé, Montreuil, Paris Online acquisition : - Optimization and development of acquisition methods (e-mailing, SEO, affiliate programs, membership, aggregators, …) organized by competitive dashboards for the different Brands. - Creation of score cards & monthly benchmark