Sakina Hozaifa
Marketing Executive at CDC Facilities Management Ltd- Claim this Profile
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Bio
Mustafa Murtaza - ACCA, BSc Hons. Graduate
Sakina had a massive and positive impact on one of the projects that we both worked together on. Quickly getting to grips with the people, business and brand was the key factor of her. With the ability to learn at pace at a strategic and tactical level, Sakina immediately immersed herself into managing clients and providing marketing support in a variety of ways. Methodical in her approach to ensure outputs are of a high standard and are done properly. She is an absolute pleasure to work with. She is set for an amazing career in marketing.
Chamari Kulatunga
The period of my postgraduate studies demanded
Wajeeh Ul Islam
Sakina has developed an effective tone of communication for the targeted audience through savvy copywriting both formal and informal. Formal copywriting for the B2B blog 'AI in marketing' has been quite insightful and commendable.
Mustafa Murtaza - ACCA, BSc Hons. Graduate
Sakina had a massive and positive impact on one of the projects that we both worked together on. Quickly getting to grips with the people, business and brand was the key factor of her. With the ability to learn at pace at a strategic and tactical level, Sakina immediately immersed herself into managing clients and providing marketing support in a variety of ways. Methodical in her approach to ensure outputs are of a high standard and are done properly. She is an absolute pleasure to work with. She is set for an amazing career in marketing.
Chamari Kulatunga
The period of my postgraduate studies demanded
Wajeeh Ul Islam
Sakina has developed an effective tone of communication for the targeted audience through savvy copywriting both formal and informal. Formal copywriting for the B2B blog 'AI in marketing' has been quite insightful and commendable.
Mustafa Murtaza - ACCA, BSc Hons. Graduate
Sakina had a massive and positive impact on one of the projects that we both worked together on. Quickly getting to grips with the people, business and brand was the key factor of her. With the ability to learn at pace at a strategic and tactical level, Sakina immediately immersed herself into managing clients and providing marketing support in a variety of ways. Methodical in her approach to ensure outputs are of a high standard and are done properly. She is an absolute pleasure to work with. She is set for an amazing career in marketing.
Chamari Kulatunga
The period of my postgraduate studies demanded
Wajeeh Ul Islam
Sakina has developed an effective tone of communication for the targeted audience through savvy copywriting both formal and informal. Formal copywriting for the B2B blog 'AI in marketing' has been quite insightful and commendable.
Mustafa Murtaza - ACCA, BSc Hons. Graduate
Sakina had a massive and positive impact on one of the projects that we both worked together on. Quickly getting to grips with the people, business and brand was the key factor of her. With the ability to learn at pace at a strategic and tactical level, Sakina immediately immersed herself into managing clients and providing marketing support in a variety of ways. Methodical in her approach to ensure outputs are of a high standard and are done properly. She is an absolute pleasure to work with. She is set for an amazing career in marketing.
Chamari Kulatunga
The period of my postgraduate studies demanded
Wajeeh Ul Islam
Sakina has developed an effective tone of communication for the targeted audience through savvy copywriting both formal and informal. Formal copywriting for the B2B blog 'AI in marketing' has been quite insightful and commendable.
Credentials
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Email Marketing: Strategy and Optimization
LinkedInJun, 2022- Oct, 2024 -
Mailchimp Essential Training
LinkedInJun, 2022- Oct, 2024 -
Neuromarketing: Tap Into your Customer's Primal Brain
LinkedInJun, 2022- Oct, 2024 -
Shane Snow on Storytelling
LinkedInJun, 2022- Oct, 2024 -
Advanced Content Marketing
LinkedInMay, 2022- Oct, 2024 -
Advanced Google Analytics
LinkedInMay, 2022- Oct, 2024 -
Content Marketing ROI
LinkedIn Learning 2May, 2022- Oct, 2024 -
Lead Generation: Multichannel PPC Strategy
LinkedInMay, 2022- Oct, 2024 -
Marketing Tools: SEO
LinkedInMay, 2022- Oct, 2024 -
SEO: Keyword Strategy
LinkedInMay, 2022- Oct, 2024 -
SEO: Link Building
LinkedInMay, 2022- Oct, 2024 -
SEO: Optimize Your Social Media Profiles
LinkedInMay, 2022- Oct, 2024 -
SEO: Videos
LinkedInMay, 2022- Oct, 2024 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInMay, 2022- Oct, 2024 -
Fundamentals of Digital Marketing
Google Digital GarageApr, 2022- Oct, 2024 -
Verified International Academic Qualifications
World Education ServicesFeb, 2020- Oct, 2024 -
ACCA Member
ACCASep, 2018- Oct, 2024
Experience
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CDC Facilities Management Ltd
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United Kingdom
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Facilities Services
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1 - 100 Employee
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Marketing Executive
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Nov 2022 - Present
Managing and coordination all marketing tasks for the 'Service Response Group'; including CDC Facilities Management, CDC Cleanroom Special Projects, CPL and 5G Recruitment. My duties include; Organise and develop marketing campaigns and strategies. Assist in the creation of social media content. Maintain and update company website. Research potential clients to contact. Calling clients to generate new business and maintain existing client relationships. To Research and implement a new CRM system Producing and analysing various reports Conducting market research and analysing client reports/ feedback
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Digitechtic
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United Arab Emirates
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Information Technology & Services
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1 - 100 Employee
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Marketing Executive
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Jul 2021 - Nov 2022
• Managed the brand communication strategy for the organisation through various social media platforms during local visual Business Expo Week • Administered advertising campaigned for ‘Logo Design Whizz’ for the enhancement of company’s profile design and content • Suggested SEO linking strategies for a client ‘Premium Writing Hub’ for better visibility • Managed and boosted in-house and clients' Search and Display Ad campaigns through keyword and website optimisation, and remarketing. • Worked as a team with colleagues across sales, design and user interface departments for content management for more linkbaits • Supervised in-house promotional activities to ensure consistency in branding • Generated market research reports through Google analytics for establishing customer-generic marketing campaigns.
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Freelance
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Karachi
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Freelance Content Writer
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Mar 2017 - Apr 2022
Have been engaged in producing relevant content for websites, blogs, articles, product descriptions, and social media platforms for clients from investment banks, e-stores, educational institutes, pharmaceutical and clothing retail brands. I have worked with branding agencies like Synergy to create content that is specifically crafted to capture the attention of a particular target audience for their clients. Have been engaged in producing relevant content for websites, blogs, articles, product descriptions, and social media platforms for clients from investment banks, e-stores, educational institutes, pharmaceutical and clothing retail brands. I have worked with branding agencies like Synergy to create content that is specifically crafted to capture the attention of a particular target audience for their clients.
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Saifiyah Girls School
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Karachi
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Senior Coordinator
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Aug 2016 - Apr 2021
• Responsible of establishing effective marketing and communication plan to promote visibility of the institution. • Produced creative content to maintain institution's online presence, managed the social media and email marketing strategy. • Developed a successful campaign for school's 'Home-learning Policy'. • Led Social Media Management to enable the institution to keep its audience aware and engaged with its current events and news. • Responsible of establishing effective marketing and communication plan to promote visibility of the institution. • Produced creative content to maintain institution's online presence, managed the social media and email marketing strategy. • Developed a successful campaign for school's 'Home-learning Policy'. • Led Social Media Management to enable the institution to keep its audience aware and engaged with its current events and news.
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Al-Hussain Printers
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Karāchi, Sindh, Pakistan
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Corporate Development Associate
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Feb 2014 - Jun 2016
Managed branding of a business subsidiary ‘Papyrus’. Established the segment’s brand image and led marketing initiatives. Developed effective proofread and suggested promotional content for key customers such as Habib Metropolitan Bank, Engro Foods, Synergy Advertising, Summit Bank & etc. Managed branding of a business subsidiary ‘Papyrus’. Established the segment’s brand image and led marketing initiatives. Developed effective proofread and suggested promotional content for key customers such as Habib Metropolitan Bank, Engro Foods, Synergy Advertising, Summit Bank & etc.
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Education
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2021 - 2022
Ulster University
Master of Science - MS, Marketing/Marketing Management, General -
2017 - 2019
Oxford Brookes University
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ACCA
Member, Accounting and Business/Management -
ACCA
Advance Diploma in Business Management and Accounting, Business Administration and Management, General
Community
