Sajjad Haider

Business Development Manager at KFI - Kataria Foods Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Mississauga, Ontario, Canada, CA
Languages
  • English Native or bilingual proficiency

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5.0

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Rehan Haider

Sajjad is a great discovery that I made while experimenting with different theories of Life. Being a valued colleague and a dear friend, he proved me foresighted enough to rightly sense the spark and excellence in him. I recommended him at ARY Digital Network around 5 years ago and can again and again and again to do the same with immense pleasure and confidence at any platform. This tall guy with composed looks expertly performed the role of Asst. Manager Marketing at ARY Digital Network; and due to his diligence, passion for work and proactive attitude laced with honesty he progressed to the title of Marketing Manager in a span of just 3 years. During the mentioned time period his job domain was diversified enough to be easily proclaimed as 360 degrees marketing. I have always remained particularly impressed by Sajjad’s ability to handle even the toughest tasks —and effortlessly. That skill often takes years to develop among business professionals these days, but it seemed to come perfectly naturally to him. Finally to summarize my views about my brother-like friend, I feel my expression free from usual hyperbole to quote this verse of Iqbal; "Huzoor e Haq mien Israfeel nay meri shikayat ki… Yeh banda waqt se pehlay qayamat kar na day barpa"

Mahrukh Husain

All I can say about Sajjad is that he is extremely independent and works very well on his own. Also he is highly connected which works not only for him but for others as well, (hence the title, 'Guru' =P). This shows that he is great at keeping in touch and maintaining contact. It was fun studying with Sajjad at CBM and hopefully we'll keep in touch in the future.

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Credentials

  • Effective Digital Media Planning
    Pakistan Advertisers Society
    Sep, 2015
    - Oct, 2024
  • Team Build Act, Nathiagali
    Training Empact
    Jul, 2014
    - Oct, 2024
  • Team Leadership by John Mattone
    -
    Feb, 2014
    - Oct, 2024
  • Swiss Knife - Digital Marketing
    Navitus
    Sep, 2012
    - Oct, 2024
  • Marketing ROI
    Terrabiz - Trainings | Conferences | Exhibitions
    Aug, 2010
    - Oct, 2024

Experience

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Development Manager
      • Sep 2020 - Present

    • Key Account Manager
      • Feb 2019 - Sep 2020

      Selling and executing national and local promotion.Developing business in Canada & U.S to achieve sales, market share, volume, product distribution, and customer service targets.Utilizing marketing materials to stimulate salesProviding excellent services to key accounts to create and maintain goodwill with all customers.Merchandising product sections and building exciting displays to grow salesWorking closely with distributors to ensure effective serviceMonitoring and reporting on competitor activity Show less

    • Marketing Manager
      • Mar 2015 - Dec 2018

      Liaison with creative, media, activation, PR and digital agencies for completion of jobs efficiently. Working closely with research team to learn customer insights and changing behavior. Sponsorship and ground executions for mega projects. New initiative propositions that could feed themselves through raising sponsorship/partnerships. Executed digital campaigns from SEO/SEM, paid search, display media, content marketing to social engagement campaigns. Curating content for digital screens (mobile & desktop). Developed Video Portal for in-house content and monetization of asset. Content licensing with various video portals like Netflix, iflix, tune.tv, Unilever portal for monetization. Established YouTube channel with content fingerprinting. Managed social communities with paid campaigns. Biggest countrywide outdoor campaign in FY15 & FY16 of media industry. Show less

    • Pharmaceutical Manufacturing
    • 300 - 400 Employee
    • Brand Manager - Consumer Division
      • Jul 2014 - Feb 2015

      Looking after entire brand portfolio of Consumer Division. Re-Launched Dr. Koff with new packaging as an OTC product. Comprehensive trade strategy, in-store execution, setting up on numeric, targets and setting up the route to market. Ensuring brand’s availability and visibility nationwide. Conducted and organized trade events nationwide. Relationship management with different distributor networks nationwide. Initiated bonus schemes & TPR’s for retailers. Responsible for complete P&L for assigned portfolio. Worked on the Pricing strategy of the products and analyze the potential profitability. Show less

    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Marketing Manager
      • Feb 2014 - Jul 2014

      Managed marketing communications and operations for the entire network that includes ARY Digital, ARY Zindagi, ARY News, Nickelodeon and HBO.

    • Assistant Manager Marketing
      • Mar 2011 - Jan 2014

      Planned, Executed and Tracked broad Marketing plans with multiple touch-points. Oversee the layout, content & design of all marketing communications.Initiated and managed marketing research projects to deliver powerful consumer insights.Looked after holistic Digital marketing including Smart Phone Applications.Executed different Media Partnerships (Movies, events, campaigns, CSR’s etc).Designed & integrated VAS/IVR/SMS & Mobile Streaming services for various campaigns.Identified and activated new properties/platforms on Nickelodeon & HBO.Managed various product shoots, production of IDs and Promos.Initiated, developed & executed several successful local initiatives (HBO &Nickelodeon). Show less

Education

  • Institute of Business Management (CBM)
    Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services
    2010 - 2012
  • Institute of Business Management (CBM)
    Bachelor of Business Administration (BBA), Marketing
    2005 - 2009

Community

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