Experience

Videocon Industries - India

• 1 - 100 Employee

• Executive Content Writer

  • May 2017 - Present

  Write fresh content based on research and brainstorming while following instructions • Research ideas and facts pertinent to the type of project assigned • Develop engaging content for articles, blogs, stories and social media to entice and engage audience • Think up titles for each piece of content keeping appropriateness in check • Create Quality Website content by providing keywords for SEO • Write brand specific content such as Press releases and articles for newspapers and magazines keeping in mind the general structure and sentiment of the readers • Coordinate and ensure brand content delivery to PR agency • Work in tandem with Digital Marketing and Sales team to set long-term strategies and effective content creation • Conduct periodic check of website content and updating the same as per client’s requirements Show less



CWW connectworldwide

• Content Writer

  • 2017 - 2018

  - Discusses the campaign’s core message and target audience with the rest of the team. - Creates story outline in consultation with the editors, writers, and seniors so that we are able to work according to the latest SEO trends, Market trends and Consumer behavior too and also deliver the best write up on the behalf of the brand. - I also create interesting and innovative headlines in a way that the whole article or blog or story resonates with the title well. -I ensure that the articles or blogs are of the international standards in terms of quality, style, and flair. Also, I keep the tone of the blog or article simple so that the consumers from all around the world with different backgrounds are able to understand it well. - I take care of the articles, blogs, web content and press releases from first phase only and am responsible to take them from first proof to the final. - I also maintain and update content schedules along with the rest of the team. - I follow up with the team to ensure the deadlines are met satisfactorily. - I edit the copies, thus ensuring that all the content reflects the voice and feel of the brand. I also work to strengthen and reinforce the brand’s voice at every touch point. - Also, I work closely with the art, photo and production departments so that the final copy is serving the purpose right. - I also ensure creative consistency and integrity of the complete customer journey throughout integrated marketing campaign executions. - I conduct deep research on market/industry trends and competitive marketplace data to inform on-target project development. - I make sure that the story or blog or article is fresh and unique filled with amazing creative ideas with a continuous flow of words connecting each line to line, paragraph to paragraph and thus, the whole story is in one flow. The story is well constructed and in proper flow and well connected to the line. Show less



Solitaire Infosys Inc

• India
• Software Development
• 200 - 300 Employee

• Content Writer

  • May 2016 - May 2017

  BIOREV. LLC (IRVING, TX, UNITED STATES BASED PROJECT) SUNSHINE GUTTERS PRO (CALIFORNIA BASED PROJECT) MIDSOMMAR AUTO TRANSPORT (TEXAS BASED PROJECT) MIDSOMMAR AUTO TRANSPORT (CALIFORNIA BASED PROJECT) GET CORNERSTONE PROTECTION (KENTUCKY, UNITES STATES PROJECT) TALK IN FRENCH (FRANCE BASED PROJECT) MY DAILY SPANISH (FRANCE BASED PROJECT) GYPSY JAZZ MUSIC (FRANCE BASED PROJECT) ENTOURAGE DIGITAL (AUSTRALIA BASED PROJECT) CHILDMINDER (NIGERIA BASED PROJECT) DERMASTINE (NORWAY BASED PROJECT) GLAMAFRIC (NIGERIA BASED PROJECT) ROBERTO COIN (U.S. BASED PROJECT) GOGO DISCOVER (U.K. BASED PROJECT) CORPORATE SUITES NETWORK (U.S. BASED PROJECT) PINGOO ADVENTURE (IN- HOUSE PROJECT) BLOG WRITING 4000 WORDS (NEPAL BASED PROJECT) THE TWITT (IN-HOUSE PROJECT) SOLITAIRE INFOSYS (IN-HOUSE WEBSITE) GOTOMAX and RKL Technologies I used to write SEO BLOGS, SEO articles, WEBSITE CONTENT and WEBSITE BLOGs for the above articles. Handled 8-10 projects at one single time. Headed the creative work on these projects. I was also responsible for internal and external communication via emails. Show less