Director of Marketing and Sustainability

• Dec 2022 - Present

Founder

• Jun 2020 - Present

A creative lifestyle community on Facebook, dedicated to my love & passion to create clean, beautiful, organised & uncluttered spaces. Interested? Join Here! (Women Only) https://www.facebook.com/groups/myorganisingstories A creative lifestyle community on Facebook, dedicated to my love & passion to create clean, beautiful, organised & uncluttered spaces. Interested? Join Here! (Women Only) https://www.facebook.com/groups/myorganisingstories

Co-Founder

• Jul 2018 - Present

Sohni Dharti Climateers is a news reporting digital platform to create climate awareness & community engagement for climate action & environmental protection. The team is anchored in the public as well as private sectors, where climate initiatives are highlighted in the form of stories and press releases, taken by corporates, ministries and policy-makers, experts and academics, international organizations working locally in Pakistan, youth and technology innovators, to mitigate and adapt to climate change, with the aim of driving positive change.

Head of Communications, Sustainability & CSR

• Dec 2021 - Mar 2023

Director Marketing Communications

• May 2020 - May 2021

Marketing Consultant

• Dec 2020 - Feb 2021

Marketing Communication Consultant

• Mar 2019 - Mar 2020

Lead Facilitator - DICE Fellowship Program

• Mar 2019 - Aug 2019

Communications Consultant

• May 2019 - Jul 2019

Co-Founder

• Mar 2019 - Jun 2019

Cook like Chefu is a food stories sharing channel, and is a credible source of recipes, cooking tips, techniques and modern cooking lifestyle. Through video content, recipe development, product integration and social media/blog posts, Cook like Chefu’s attempts to educate, entertain and engage foodies in a fun way. Cook like Chefu is a food stories sharing channel, and is a credible source of recipes, cooking tips, techniques and modern cooking lifestyle. Through video content, recipe development, product integration and social media/blog posts, Cook like Chefu’s attempts to educate, entertain and engage foodies in a fun way.

Head Of Corporate Communications

• Nov 2017 - Mar 2019

o Orchestrate marketing strategies across media, clients and associates to drive commercial growth, covering the entire spectrum (Events, Client communication, Thought Leadership Initiatives, Media Relations, Internal Communication and Social Media) o Develop strategic and tactical marketing and communication strategies in supporting business objectives. o Work with stakeholders to ensure consistent messaging and coordinated efforts in developing end-to-end communication campaigns. o Develop corporate communications policies, strategies and framework for Fatima Group. o Build strong relationships with internal and external partners which include creative agencies, media partners, and ensure streamlined work at all ends. o Develop necessary marketing & communication assets to execute corporate campaigns (Annual & Quarterly Reports, Newsletters, Advertisements, Proposals, Reports, Events, Brochures, other Digital Assets) o Edit and review all technical content for print and web. o Maintaining organization’s social media presence across all digital channels. o Oversee departmental and campaign budgets, events and media campaigns. Achievements: o Introduced various engagement activities through conventional and digital platforms. o Improved social media engagement and increased Facebook fans from ~4,000 to ~24,000 organically in six months. o Developed a complete project plan for Diversity & Inclusion initiative of the organization. o Revamped the employer branding strategy in close coordination with the HR department. o Rebranded packaging business and developed corporate identity for new businesses (Cement, LNG)

Executive Director PR & Communications

• Jan 2015 - Oct 2017

o Ensure communication strategy is consistent and reflects the organization’s strategic vision. o Ensure effective development of internal and external communication. o Ensure that all internal communications activities are properly integrated with external communications, marketing priorities and strategies. o Monitor, review and report on all marketing activities. o Develop and implement marketing plans and projects along with planning & executing digital strategy. o Manage the digital content and digital agency. o Manage relationships with relevant agencies and bloggers to get best work output. o Manage branding initiatives, internal communications and external media relations. o Manage & Operate official social platform for the company and CEO (Facebook/Instagram/Twitter/LinkedIn) o Manage and supervise development of internal publications such as newsletters, press releases, planned publications, corporate collateral, videography and special projects. o Propose, manage and control budgets, ideas, themes and timescales for corporate events of the company and business incubator. o Represent the company at external conferences, seminars and working parties as may be required as a spokesperson. Achievements: o Successfully completed Business Incubation Management Course at University of Queensland (Brisbane Australia) fully funded by Australia Awards in April-May 2017. o Successfully launched Pakistan’s first IT company based business incubator named NSPIRE in Sept 2015.

Executive Director

• Jan 2013 - Mar 2016

o Reported to three Presidents during the tenure at TiE-Lahore. (Salim Ghauri – CEO NETSOL Technologies, Naeem Zamindar – Country Director Acumen Fund, Humayun Mazhar – Director Crescent Group) o Implemented the strategic goals and objectives of the organization keeping in mind company branding and image o Created and implemented a long-term communication strategy and produced a yearly commercial calendar plan. o Liaise with executive committee for promotional activities planning of TIE brand to engage them in chapter activities and recommended areas of improvement. o Supervised design, marketing, promotion, delivery and quality of programs and services. o Managed the planning, implementation, execution of various events, campaigns, meetings, conferences, workshops and press interviews to increase awareness of company brand image in terms of services provided. o Continuously monitored marketing trends and kept a close eye on competition to provide better services in the market. o Established corporate relations and partnerships with management of different corporations. o Acted as liaison and spokesperson with media relations, managed communication with external agencies. o Defined and implemented all aspects of communications—from web presence to external relations with the goal of creating a stronger brand. o Worked on the designs and production of all major publications, including the company newsletter, brochures, press releases, articles, the company website and other social media presence, to promote the company’s goals and activities. Achievements: o Successfully launched entrepreneurial youth clubs under the umbrella of TiE Lahore in various universities in the years 2013-14. o Selected by Ministry of Education Malaysia to attend and represent Pakistani entrepreneurial network in 3rd UNESCO-APEID Meeting on Entrepreneurship Education in Kaula Lampur in Dec 2013.

Senior Officer Alumni Department

• Mar 2011 - Dec 2012

o Worked on annual departmental budget preparation and allocation on yearlong activities o Developed newsletters, brochures, and many other materials related to marketing in Urdu & English o Assisted in the production & implementation of marketing materials o Delivered presentations, proposals, reports and product manuals for Marketing o Actively worked with the team to develop publications for a variety of internal and external corporate communications including annual reports, magazines, research reports etc o Producing written materials including correspondence, invitations, promotional material, newsletter, and articles for publications o Writing, proofreading and editing campaign material Achievements: o Executed annual reunions/homecomings, 10 years’ reunions of batches and reunions of alumni chapters in various cities/countries etc. o Successfully revamped and relaunched alumni website for LUMS.

Marketing Coordinator

• Nov 2009 - Feb 2011

Coordinated in marketing activities that promotes the company Coordinated with other corporations for collaborations and marketing Coordinated in formulation of integrated marketing mix strategies Coordinated in marketing activities that promotes the company Coordinated with other corporations for collaborations and marketing Coordinated in formulation of integrated marketing mix strategies

Coordination Officer

• Apr 2008 - Oct 2009

Coordinated with Credits & HR for smooth running operations. Ensuring the hiring documents (Permanent/Contractual) compilation without any discrepancies for the recruitment of new staff and follow-up the HR for timely issuance of appointment letters. Preparing and maintaining the Credits staff table and ensuring timely availability and deliverance of staff data in required format. Coordinated with HR on monthly basis for processing staff salaries and arrange the staff data in stipulated time. Scheduling the staff learning and development activities. Scrutinizing the stationery requests and forwarding it to the relevant departments.

Product Development Officer

• Jun 2007 - Mar 2008

Preparing concept papers, working papers, circulars, procedures and ensuring regulations and other relevant documents of the new products to be launched. Represented the Company in different meetings held in-house and at client locations. Prepared presentations regarding existing and new developments in the system for in-house staff training and external clients. Preparing concept papers, working papers, circulars, procedures and ensuring regulations and other relevant documents of the new products to be launched. Represented the Company in different meetings held in-house and at client locations. Prepared presentations regarding existing and new developments in the system for in-house staff training and external clients.

Customer Relations Officer

• Jan 2005 - Apr 2006

Answering inbound calls as well as assist customers who have specific inquiries. Building customer’s interest in the services and products offered by the company. Providing personalized customer service of the highest level. Updating the existing databases with changes and the status of each customer/prospective customer. Answering inbound calls as well as assist customers who have specific inquiries. Building customer’s interest in the services and products offered by the company. Providing personalized customer service of the highest level. Updating the existing databases with changes and the status of each customer/prospective customer.