Experience

American Medical Group Association (AMGA)

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Marketing Manager

  • Sep 2021 - Present

  Develop strategy, create messaging, implement tactics, and analyze results for revenue-generating programs and services across AMGA and its affiliates. Develop strategy, create messaging, implement tactics, and analyze results for revenue-generating programs and services across AMGA and its affiliates.



Access Intelligence

• United States
• Events Services
• 100 - 200 Employee

• Senior Marketing Coordinator, Satellite Group

  • Mar 2021 - Sep 2021

  Worked on integrated tradeshow and publication marketing campaigns including direct mail, email, print and web advertising, social media, partnerships, and grassroots efforts for the SATELLITE Conference and Exhibition, CyberSatGov Summit and Via Satellite magazine. Worked on integrated tradeshow and publication marketing campaigns including direct mail, email, print and web advertising, social media, partnerships, and grassroots efforts for the SATELLITE Conference and Exhibition, CyberSatGov Summit and Via Satellite magazine.



AACRAO

• United States
• Higher Education
• 1 - 100 Employee

• Associate Director, Marketing

  • Aug 2006 - Nov 2020

  WRITING AND EDITINGWrote, proofread, and edited e-mails, social media posts, online newsletter articles, and website content to promote meetings, training workshops, and webinars. STRATEGIC MARKETING AND COMMUNICATIONSDeveloped strategic marketing and communications plans for Association's three revenue-generating meetings that outlined timeline, messaging, audience, collateral development, tactics, communication with internal and external stakeholders, project completion/implementation, and outcomes assessment. MEETINGS/EVENTS MANAGEMENTAttended site visits with hotel, convention center, convention & visitors bureau (CVB), and event planning staff and contractors to plan space/requirements for meetings and events. CORPORATE RELATIONSMaintained corporate relationships and developed sponsorship agreements for Association's top 10 sponsors. Show less

• Managing Editor, College & University Journal

  • Nov 1999 - Aug 2006

  Served as Managing Editor of Association’s professional, refereed journal (circulation of 11,000), which involved editing manuscripts and conferring with authors regarding changes in content, style, or organization. Oversaw graphic design, print, and mail functions.

• Marketing/Corporate Relations Manager

  • Feb 1997 - Nov 1999

  Sold exhibit hall booth space and oversaw onsite tradeshow logistics, created sponsorship agreements, developed and maintained corporate relationships to generate additional revenue for the Association.



WETA

• United States
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Editorial Assistant

  • May 1996 - Feb 1997

  Wrote TV program highlights and edited WETA Magazine. Wrote press releases, radio advertisements, and print advertisements to promote WETA and publicize its programs. Wrote TV program highlights and edited WETA Magazine. Wrote press releases, radio advertisements, and print advertisements to promote WETA and publicize its programs.



Colgate University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director, Alumni Relations

  • Jun 1994 - Jun 1995

  Maintained active network of regional alumni clubs and fostered volunteer leadership development activities. Created brochures, newsletters, and event mailings to generate publicity and increase alumni support and involvement in university activities. Maintained active network of regional alumni clubs and fostered volunteer leadership development activities. Created brochures, newsletters, and event mailings to generate publicity and increase alumni support and involvement in university activities.