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Experience

    • General Manager
      • Nov 2020 - Present

      Sydney, New South Wales, Australia

    • Product Delivery and Operations Manager
      • Oct 2018 - Oct 2020

      Auckland, New Zealand

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Head of Product
      • Jan 2017 - Aug 2018

      Auckland, New Zealand Sophic is an outdoor, people analytics data provider, helping businesses and governments better understand people behaviour, allowing them to make critical commercial decisions based on real-time data. Key Responsibilities • Provide leadership and execute all aspects of product management and ownership. - Developed the product vision and roadmap with stakeholders to help drive and deliver a product consistent with the business strategy. - Conducted competitor analysis, market… Show more Sophic is an outdoor, people analytics data provider, helping businesses and governments better understand people behaviour, allowing them to make critical commercial decisions based on real-time data. Key Responsibilities • Provide leadership and execute all aspects of product management and ownership. - Developed the product vision and roadmap with stakeholders to help drive and deliver a product consistent with the business strategy. - Conducted competitor analysis, market segmentation, to understand product-market fit and develop the go-to-market strategy. - Used analytics, customer research and stakeholder feedback to manage and prioritise product backlog. - Designed and developed product UX and UI through user research. - Created user stories, wireframes, mockups and detailed tickets to support the development team. • As a project manager, managed several internal R&D projects and product deployments. - Gathered requirements, managed budget, tasks and stakeholders for timely delivery of project objectives. • Managed the business IT operations and the IoT infrastructure DevOps. • Worked with the CTO to establish an agile software development environment, using a mix of Scrum and Kanban to manage the software development life cycles. • Translate complex technical concepts into understandable ideas to help the executive team make informed business decisions. Achievements • Developed the world’s first outdoor people tracking analytics platform, along with the IoT infrastructure. • Carried out customer research to understand user needs and designed an intuitive visual user experience, allowing users to easily gain insights from large data sets. • Identified and implemented ways to decrease hardware system costs by up to 40%. • Developed the user interface internally, saving the business over $30k in costs and two months of time. • Planned and executed several successful product deployments with NZ’s largest advertising companies. Show less

    • Computer Software
    • Co-Founder and Technical Operations Manager
      • Nov 2011 - Jan 2017

      San Francisco Bay Area Collusion is a technology company providing SAAS based digital, web, mobile and VR visual workspace collaboration and remote working solutions for new age, agile businesses. • Identified and sourced key resources, including people and avenues of investment to kick-start the business. - Managed the development and launch of the initial product, receiving over US $100K of pre-orders within 4 hours, through a Kickstarter crowdfunding campaign, one of the very first successful campaigns… Show more Collusion is a technology company providing SAAS based digital, web, mobile and VR visual workspace collaboration and remote working solutions for new age, agile businesses. • Identified and sourced key resources, including people and avenues of investment to kick-start the business. - Managed the development and launch of the initial product, receiving over US $100K of pre-orders within 4 hours, through a Kickstarter crowdfunding campaign, one of the very first successful campaigns launched from Australasia. - Successfully raised approximately US $1mil in seed funding from private investors in Australia and US. - Actively engaged in networking and business development to find A-level talent that propelled the business, thereby building investor confidence. Further initiated key relationships with: 1) Wacom for US $6mil investment and partnership, 2) Microsoft for a digital pen computing partnership, and 3) Intel for a US $20-50mil Series-A investment round. - Recruited and managed both technical and administrative staff over the course of the business to grow software, design and sales capabilities. • Established and managed the necessary business IT infrastructure, collaboration applications and other everyday operational tasks to help the company operate and grow. - Successfully developed and launched several iterations of the business website based on feedback and evolving strategy, product videos and an international Shopify ecommerce store. - Managed the international business expansion and relocation from Sydney to San Francisco. • Worked with the CTO to establish an agile software development environment, using Jira and Confluence, to help the development team collaborate and develop cross platform web, mobile and VR applications.

    • Product Manager
      • Nov 2011 - Jan 2017

      San Francisco Bay Area Note: I was responsible for two separate roles at Collusion US inc. Key Responsibilities • Lead the product strategy and execution as the product manager and owner. - Conducted market research to develop the business vision, find the product-market fit and the go-to-market strategy necessary for product development. - Developed business and financial models to support the business vision and go-to market strategy. - Managed the software roadmap and team priorities based on… Show more Note: I was responsible for two separate roles at Collusion US inc. Key Responsibilities • Lead the product strategy and execution as the product manager and owner. - Conducted market research to develop the business vision, find the product-market fit and the go-to-market strategy necessary for product development. - Developed business and financial models to support the business vision and go-to market strategy. - Managed the software roadmap and team priorities based on customer and stakeholder feedback. - Scope, gather business requirements and manage the backlog to support the development team. - Organise product roadshows and deliver public demos to collect user feedback and promote the product. - Accept sprint outcomes and approve release of features and bug fixes. • Worked with the CTO to establish an agile software development environment, using Jira and Confluence. Achievements • Developed the initial MVP, which received over US $100K pre-orders within 4 hours of launch. • Developed an extremely high-performance cloud-based collaboration product that outperformed Google and Microsoft products. • Worked on several technology patents including “Collaborative digital content streaming”, “Hierarchical collaborative workspaces” and “Collaborative workspace viewport sharing”. • Became a “lean evangelist”, introducing the lean methodology and developing a learn-build-iterate culture within the business.

    • Computers and Electronics Manufacturing
    • Cofounder
      • Dec 2011 - Dec 2012

      Sydney, Australia Cofounder Speed Date was an events start-up established to assist business founders to find compatible co-founders for technology start-ups. • Organised, managed and hosted the events, which were ticketed, catered and sponsored by local businesses. • Networked and established key relationships, which were vital in marketing and finding experienced entrepreneurs to present at the events. • Cofounder Speed Date became one of the most successful and requested start-up events in… Show more Cofounder Speed Date was an events start-up established to assist business founders to find compatible co-founders for technology start-ups. • Organised, managed and hosted the events, which were ticketed, catered and sponsored by local businesses. • Networked and established key relationships, which were vital in marketing and finding experienced entrepreneurs to present at the events. • Cofounder Speed Date became one of the most successful and requested start-up events in Australia. This significantly raised my personal profile within the technology start-up community and had a profound impact on my future start-up endeavours. Show less

    • Computers and Electronics Manufacturing
    • 300 - 400 Employee
    • Senior Product Development Engineer
      • Jul 2008 - Aug 2012

      Sydney, Australia Dick Smith Electronics was one of the biggest consumer electronics retailers, and had a very successful e-commerce store along with 400+ physical stores across New Zealand and Australia. • Recognised as an expert at humanising technology and developing great products, which were identified as incredible value for money and often preferred by customers over mainstream brands. • Sourced and developed an average of 50 private label products per year to help maintain the $300 mil AUD… Show more Dick Smith Electronics was one of the biggest consumer electronics retailers, and had a very successful e-commerce store along with 400+ physical stores across New Zealand and Australia. • Recognised as an expert at humanising technology and developing great products, which were identified as incredible value for money and often preferred by customers over mainstream brands. • Sourced and developed an average of 50 private label products per year to help maintain the $300 mil AUD private label consumer electronics category, bringing in $25 mil AUD in profit annually. • Managed all new private label product development in New Zealand, accounting for 30% of sales and approximately 70% of all business profits. • Developed custom private label guidelines and product lifecycle processes to streamline product development, which were then adopted by the wider Woolworths group partners. • Managed relocation of the department to a new office and helped the operations team design a new product development office-lab, capable of handling highly technical product testing. • Assisted the operations and commercial teams to develop several retail solutions, including multi-monitor store display, Vista Lounge, Power Squad and premium technical support as a service. • Liaised with buyers, suppliers and merchandise managers across Dick Smith AU and NZ to identify new opportunities and manage the Trans-Tasman product alignment program initiated by Woolworths Australia. • Generated monthly sales and returns reports for financial reviews and managing underperforming products. • Explain complex technical concepts to commercial teams to help them make business decisions.

    • Product Development Engineer
      • Jul 2006 - Jul 2008

      Auckland, New Zealand • Developed numerous consumer electronics, some of which included AV equipment, computer peripherals, automotive electronics, power tools for the New Zealand market. • Provided technical consultation to the merchandise team enabling them to make informed buying decisions. • Tested products and made design improvements to ensure products were user friendly, of high quality standards and met the relevant regulatory standards. • Developed smart and enticing packaging designs to raise… Show more • Developed numerous consumer electronics, some of which included AV equipment, computer peripherals, automotive electronics, power tools for the New Zealand market. • Provided technical consultation to the merchandise team enabling them to make informed buying decisions. • Tested products and made design improvements to ensure products were user friendly, of high quality standards and met the relevant regulatory standards. • Developed smart and enticing packaging designs to raise private label brand profile and facilitate sales. Additionally developed user manuals to support customers in understanding products and reduce customer support call/email volumes. • Developed new services to complement existing business offerings. Additionally, developed new and exciting store concepts to promote new technologies and provide engaging retail experiences to customers. • Provided solutions, technical sales and product support to the wholesale, service and the customer support teams. Trained retail staff to deliver new services and developed training manuals to support retail sales. • Evaluated and promoted sustainability practices within the business. Further promoted accepted corporate sustainability policies by adapting where possible, especially within the private label products.

    • Sales Person
      • Jun 2003 - Jun 2006

      Auckland, New Zealand Worked as a part time sales person for the course of my degree. This was mostly a customer service role and included sales, understanding customer requirements, recommending suitable products and managing returns. This was a fun role and I enjoyed helping out customers and supporting other staff in achieving sales.

    • Customer Support & Technician
      • Jun 2004 - Feb 2005

      Auckland, New Zealand This role was part of my degree work experience. In this role I provided technical phone and email customer support for a wide range of consumer electronic products.I also helped the service team servicing a wide variety of consumer electronics, mainly customer warranty repair jobs.

Education

  • Manukau Institute of Technology
    B.E. Honours, Electronics and Computers
    2002 - 2006

Community

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