Senior Consultant-Business Consulting

• Apr 2022 - Present

Brand Manager - Fruit of the Loom / French Connection

• Aug 2016 - Apr 2022

Working as the Head of Marketing and taking care of all the branding related assignments of well-known International brands, FRENCH CONNECTION, FCUK, Fruit Of The Loom and involved in making recommendations for the products range, pricing, packaging and strategy. 1. Coordinating with advertising agencies for Marketing Campaigns and other collaterals involving 360 degree assignment responsibilities concerning all aspects of ATL & BTL. 2. Coordination with Digital agency for designing of creative posts and to implement on FB, Twitter, Instagram and other platforms for TG engagement. 3. Amazon Pay Per Click campaigns for brands FCUK, French Connection and Fruit of the Loom. 4. E-Commerce adwords campaigns, analytics and other paid advertising campaigns for online market places like Myntra, Flipkart etc. 5. Selection and Coordination of Production Houses and arranging for Photoshoots for Advertisement campaigns and Packaging Development. 6. Designing of Brand related graphics, Packaging concepts, In Shop branding and OOH creative, POS, catalogue, brand book for enhanced brand visibility and communication with TG. 7. Execution of branding initiatives at LFR, MBO and EBO for visual merchandising and visibility and sales promotional strategy. 8. Working closely with the Sales team to understand the requirement of market and TG in terms of Merchandise and Product innovation. 9. Vendor Selection and coordination for implementation of national level ATL / BTL activity through various media platforms. 9. Arranging for Dealer and Retailer Events and meets including motivations e.g. Gift Items, Foreign Tour and Scheme materials. 10. Conducting Market surveys and research including competitor Brands and market insights. 11. Supporting top management for formulating yearly marketing budget including media & promotion planning and keeping track of the expenditure regularly. 12. Analysing product wise sales trend and competition activity and informing management accordingly. Show less

BRAND OFFICER

• Jun 2012 - Jul 2016

Working in the Branding & Marketing department of MACHO / AMUL MACHO and several other Brands like Amul Gold, Comfy, Bodywarmer and Sporto. 1. Coordinating with advertising agencies for Graphics, Television Commercial Production, Website development and other marketing collaterals. 2. Coordinating with media agencies for distribution of Television Advertisements, Print Ads and various Sponsorships and digital media content including Astons, L-Bands and Powered by Ad contents. 3. Propagating Tie-ups with leading Trade magazines like The Hosiery Times, Images India Fashion etc for regular print Ads and communication including advertorials concerning the services, machinery, management and product Offerings of my organization. 4. Selection and Coordination of Production Houses for Television commercials and arranging for Photoshoots for Advertisements and Packaging Development. Have had the fortunate opportunity to work with leading Production Houses like Corcoise Films, Hungry, Dreamcatchers and leading Photographers like Dabbo Ratnani, Sandeep Barge and A.J. Raina. 5. Celebrity Management and Brand Ambassador Coordination through Exceed Entertainment in promoting Saif Ali Khan as the face of the Brand MACHO. 6. Developing Contents for various Dealer and Retailer Schemes involving appreciation and Certification, Sales Targets and Gift items. 7. Vendor Selection for Outdoor Campaigns, Flex Printing, In-shop Branding, Dealer Boards and Marketing collaterals like Leaflets, Brochures, Catalogues, Company Profile and Pricelist printing. 8. Conducting Market surveys and Analysis including competitor Brands through Research agencies like Dragon Fly. 9. Designing and Developing Contents for Packaging, Hoardings, Banners, Leaflets, Company Profile, Internal Magazines, Advertorials and media releases through Graphic designing Softwares like Photoshop, Illustrator, CorelDraw, Freehand etc. Show less

Assistant Executive Publicity & Trade Promotion

• Jan 2010 - Jun 2012

1. Coordinating with creative agency like Eye-vision for Graphics that included both outdoor and print campaigns including Newspaper Ads, Brochures, leaflets etc. 2. Coordinating and developing Contents for all Banners, Leaflets, Hoardings, Company Profile, Packaging, Internal Magazines, Advertorials and media releases through the internal Designing team or external creative agency. 3. Trade promotions and Sales Schemes including branding and decoration at the various Retail Outlets in Kolkata, Guwahati and Bangalore. 4. Coordination and installation of Hoardings including site selection in association with Outdoor Vendor, Karukrit at various locations in West Bengal and Kolkata. 5. Managing new Product launches, Events, Conferences, Meetings, Trade fair stalls, Seminars, Distributor meets etc in association with local Vendors at various places in and around Kolkata. 6. Launching of new Mix Masala range and the related Television Campaign in coordination with the Creative agency BMB Madison. 7. Launching and Branding of exclusive Retail Outlets in Kolkata, Guwahati and Bangalore. 8. Coordination with local vendors for Printing Of Flex, POP Materials, Labels etc. Show less