Experience

Supple Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• SEO Strategy Director

  • Nov 2015 - 8 years 2 months

  Melbourne Area, Australia As the SEO strategy director, I am in charge of the SEO and the content team. My role involved Creating content, hiring and training staff, building processes and creating SOPs and automations within the agency process. ● Set high-level SEO strategies for the team to follow. ● Train team on new strategies. ● Oversee a team of eight with three direct reports. ● Improve the existing process. ● Grow Supple's website traffic and improve the UX. ● Strategic consulting and… Show more As the SEO strategy director, I am in charge of the SEO and the content team. My role involved Creating content, hiring and training staff, building processes and creating SOPs and automations within the agency process. ● Set high-level SEO strategies for the team to follow. ● Train team on new strategies. ● Oversee a team of eight with three direct reports. ● Improve the existing process. ● Grow Supple's website traffic and improve the UX. ● Strategic consulting and SEO audits for high profile clients. ● Grow Supple's brand – speaking at Meetups and releasing various SEO Tools. ● Product Owner for the new website (2016 release). ● Weekly catch-ups on what's new in the industry. Accomplishments: • Grew sessions by 1200% in 6 months. • Increased qualified leads from the website by building an SEO Audit tool. • Launched the Pokeweaness campaign that was awarded the Best Low Budget Campaign at the Australian SEMRush 2019 Awards. Show less



tl;dr Marketing

• Australia
• Advertising Services

• Founder

  • Oct 2015 - 8 years 3 months

  Melbourne, Australia



CodeMyUI

• Australia
• Design Services
• 1 - 100 Employee

• Co-Founder

  • May 2015 - 8 years 8 months

  Melbourne, Australia Handpicked code snippets you can use in your web projects. Find website design inspiration with ✅ GIF preview ✅ FREE to use COPY PASTE code samples.



AllTheFreeStock

• Graphic Design

• Founder

  • Oct 2014 - 9 years 3 months

  Melbourne, Australia Get all the Free Stock Images 📷, Videos 📹, Music 🎼, Icons, Templates and more from one location.



Envato

• Australia
• Technology, Information and Internet
• 700 & Above Employee

• SEO Marketing Analyst

  • May 2013 - Nov 2015

  Melbourne Area, Australia Used to oversee initiatives for both technical and marketing side SEO, where we strive to implement best-in-class SEO practices across our .com and mobile experiences. Was responsible for evaluating various tools and services used within the marketing department to monitor, evaluate and report on organic traffic. ● Improving wider business understanding of the importance of SEO ● Full-scale site audit of the eight marketplaces to identify SEO issues ● Identify SEO, growth… Show more Used to oversee initiatives for both technical and marketing side SEO, where we strive to implement best-in-class SEO practices across our .com and mobile experiences. Was responsible for evaluating various tools and services used within the marketing department to monitor, evaluate and report on organic traffic. ● Improving wider business understanding of the importance of SEO ● Full-scale site audit of the eight marketplaces to identify SEO issues ● Identify SEO, growth and content opportunities ● Competitive analysis and understanding of competitor strategies ● Stakeholder management across new and existing initiatives ● Assign priority to various SEO tasks and pass it on to developers ● Educate developers on the issue and possible solution/outcome ● Test changes deployed by developers ● Use analytics software like WebTrends and Google Analytics to monitor organic traffic ● Keyword research for top landing pages ● Set up BuzzStream CRM for link building ● Evaluated multiple enterprise marketing platform to track and monitor SEO changes ● Monitor site health from an SEO point of view using various tools like GWT ● Handled SEO from an internationalization point of view, when we started publishing content in multiple languages Accomplishments ● Roughly doubled organic traffic in 2 years to little over 8 million organic visits a month ● Deployed sitemaps for the Envato market sites – collectively these sites have over 10 million URLs ● Ran various SEO tests including those for internationalization using HREFLANG meta tags ● Assisted with SEO during forum migration Show less



BestWP7Games.com

• Founder

  • Aug 2010 - Jul 2014

  Melbourne, Australia BestWP7Games.com was launched on 13th August 2010, just before Windows Phone 7 launched..with one goal in mind. To provide a resource that everyone can go to for everything related to Windows Phone 7 Games. From WP7 Games Reviews, Windows Phone 7 Gaming News, information about upcoming sale and pricedrops for WP7 games and much more. We cover everything from XBox Live games to the indie games on WP7. You will find that our reviews will include the reviewer’s option of the game , video of… Show more BestWP7Games.com was launched on 13th August 2010, just before Windows Phone 7 launched..with one goal in mind. To provide a resource that everyone can go to for everything related to Windows Phone 7 Games. From WP7 Games Reviews, Windows Phone 7 Gaming News, information about upcoming sale and pricedrops for WP7 games and much more. We cover everything from XBox Live games to the indie games on WP7. You will find that our reviews will include the reviewer’s option of the game , video of the gameplay involved and screenshots of the game. This site is no longer active. Show less



Pocket And PC

• United States
• Technology, Information and Internet

• Founder

  • Jan 2008 - Mar 2014

  Melbourne, Australia Developed the web property www.1800PocketPC.com and play the role of Admin on the websites. Duties include posting reviews and approving reviews from sub editors, conducting interviews. Have been actively implementing various SEO strategy to the sites to get organic results for terms like “Windows Phone Apps“ , “Windows Phone Wallpapers” , etc . Have implemented on-page and off-page optimization techniques. Sold this website in March 2014



Supple Digital

• Australia
• Advertising Services
• 1 - 100 Employee

• SEO Strategist

  • Jan 2013 - May 2013

  Melbourne, Australia Was hired for setting up the SEO process from scratch. As a new Digital Marketing agency they have to setup link building and reporting process for their client. Since the clientele was local businesses, there was a strong focus on Local SEO including acquiring Local citations, Schema.org Local Business Markup implementation. • Training the team on the SEO process • Performing in-depth on-site audits • Keyword research and competitor analysis • Creating a content plan for the… Show more Was hired for setting up the SEO process from scratch. As a new Digital Marketing agency they have to setup link building and reporting process for their client. Since the clientele was local businesses, there was a strong focus on Local SEO including acquiring Local citations, Schema.org Local Business Markup implementation. • Training the team on the SEO process • Performing in-depth on-site audits • Keyword research and competitor analysis • Creating a content plan for the content team • Setting up a high level social media strategy • Setting up monthly reporting for the client • Setting up / managing WordPress powered sites • Improve retention rates by running A/B tests • Page speed optimizations Show less



Search Engine Experts

• Advertising Services
• 1 - 100 Employee

• SEO Accounts Manager

  • May 2012 - Dec 2012

  Perform the role of an SEO Accounts Manager where I get to manage multiple high profile clients. As an Accounts Manager I am responsible for all SEO efforts on these sites including on page and offpage strategies. I am also responsible for managing other team members involved in the campaign. Duties also include keeping the client informed on the progress through face to face meetings or telephone conversations. • Initiate Project in Sharepoint • Prepare project plans and briefing… Show more Perform the role of an SEO Accounts Manager where I get to manage multiple high profile clients. As an Accounts Manager I am responsible for all SEO efforts on these sites including on page and offpage strategies. I am also responsible for managing other team members involved in the campaign. Duties also include keeping the client informed on the progress through face to face meetings or telephone conversations. • Initiate Project in Sharepoint • Prepare project plans and briefing documentation • Perform Initial SEO Audit using tools like Moz, MajesticSEO, ahrefs • Use Google Analytics data to analyzing traffic patterns • Apply on page SEO including Schema.org Markup for rich snippets • Competitive links research to find suitable link opportunity • Use HTML, CSS to improve CTR and Conversion • Setup and Optimize Google Adwords • Initial the project in Raven Tools • Setup up WordPress blogs • Setup MailChimp Newsletter • Prepare monthly reports • Keeping track of the overall health of the campaign • Setup a Google Map Listing and acquire local citations • Setup KML Sitemaps • Train clients on how to leverage Social Media to increase revenue • Elaborate and implement innovative ideas to improve website ranking on select keywords Show less



LoveID.com

• SEO Consultant

  • Dec 2010 - May 2012

  Was the lead SEO on the LoveID project. We also had other client who wanted various SEO work from keyword research to site audits. • Performed SEO Audits on clients • Keyword Research for clients • Setting up WordPress sites • Acquiring Link opportunities by outreach via email and social media • Outlining Content marketing opportunities



Aegis Services Australia

• Australia
• IT Services and IT Consulting
• 200 - 300 Employee

• Customer Service

  • Oct 2006 - Jun 2008

  Melbourne Area, Australia Answered inbound calls in support of Telstra Mobile customer needs. Conveyed in a reassuring manner, step by step instructions to resolve issues. Reviewed and issued audits on account information and processes. Performed queries in multiple databases. Advance troubleshooting of mobile network and providing solution to those issues.



3 Mobile Sales

• Sales Representative

  • May 2005 - Dec 2005

  Melbourne Area, Australia Was part of a sales team and had to go door knocking and find eligible customers who would be interested to get a post paid 3 Mobile plan. Involved convincing customers why they should switch over to the new network. Follow up the sale and ensure that customers are happy with the products and services.



Sutherland

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Customer Service

  • Jul 2004 - Jan 2005

  Sutherland Technologies is one of the leading BPO companies in India that provides customer service for the customers of its clients. During the aforementioned term as a Customer Service Representative, my job was to respond to different queries of Dell Inc. customers and suggesting them the best possible solution and service that company offers for their problem and troubleshooting of the products.