Marketing and Communications Director, Member of the Group Management Team

• Apr 2021 - Present

I lead the marketing organisation of Verman Group (Oy Verman Ab, LeaderFoods and Bioteekki) to grow Verman sales in key channels: pharmacies, health stores and retail channels. Responsible for development and execution of category strategies and creating brand strategy and architecture and identifying most potential brands for growth. Ownership of the overall digital strategy and its execution, creating the required efficient platforms and setting up the governance and digital infrastructure. Responsibility of corporate communications and developing the communication guidelines and platforms. Show less

Digital Marketing Manager

• Aug 2020 - Apr 2021

Ownership of the digital agenda and responsible for creating and implementing the company's digital marketing strategy and developing digital marketing capabilities and practices within the company. Responsible for developing the e-commerce channel and marketing toolbox for digital customer channels.

Director, Insights & Innovation and Product Development

• May 2017 - Sep 2019

Responsible for innovation strategy, consumer understanding, concept creation and product & packaging development at Group level. I was a member of the company’s sustainability steering group and developed a packaging strategy for Altia with high focus on sustainability.

Interim SVP Marketing

• Sep 2017 - Aug 2018

Led Altia's group brand marketing and innovation teams, member of Executive Management Team.

Member Board of Directors

• May 2018 - Jun 2019

Senior Director, Dairy Product Categories and Digital Marketing

• Jun 2016 - May 2017

Responsible for business of dairy categories in Finland and had the overall responsibility of digital marketing and development of digital marketing capabilities in the Finnish organisation. I was a member of the Finnish management team.

Senior Director, Marketing and Innovation

• Jan 2015 - May 2017

Led the marketing and innovation organization (a team of 28 reports) to drive business growth through all dairy categories in both retail and foodservice business. I was responsible for annual business plans, local marketing programs and the delivery of impactful and innovative product launches. I was a member of the Finnish management team and also a member of Arla’s global innovation and marketing board.

Vice President, Marketing & Communications

• Aug 2013 - Dec 2014

Led marketing and communications of Valio’s fresh dairy, drinks and baby food categories. I led the creative development of marketing communications and I was responsible for setting and tracking relevant KPIs to ensure ROI of marketing investments. I had the overall responsibility for Valio’s media buying and strategies. I was responsible for a team of 15 reports. Led marketing and communications of Valio’s fresh dairy, drinks and baby food categories. I led the creative development of marketing communications and I was responsible for setting and tracking relevant KPIs to ensure ROI of marketing investments. I had the overall responsibility for Valio’s media buying and strategies. I was responsible for a team of 15 reports.

Planning Group Director / Account Director

• Jun 2011 - Aug 2013

Responsible for development and maintenance of my team’s existing client relationships as well as new business development. I had account responsibility for a portfolio of large international clients. I was a member of the management team and I led a team of 11 media professionals. Responsible for development and maintenance of my team’s existing client relationships as well as new business development. I had account responsibility for a portfolio of large international clients. I was a member of the management team and I led a team of 11 media professionals.

Brand Director

• May 2008 - Jun 2011

Overall responsibility of Atria’s brand development, marketing communications, trade marketing and media buying and planning. Led both trade marketing and consumer response teams. Overall responsibility of Atria’s brand development, marketing communications, trade marketing and media buying and planning. Led both trade marketing and consumer response teams.

Nordic Marketing Manager

• Jan 2007 - Apr 2008

Responsible for developing Nordic portfolio and brand strategy for pralines and countlines within chocolate category. In addition, a P&L responsibility for total chocolate business in Finland.

Marketing Manager

• Mar 2004 - Dec 2006

P&L responsibility for coffee and food categories in both Finland and Estonia in Q2/2004-Q1/2006 and the snacks cateogy in Q2-Q4/2006. Member of Finnish management team and Nordic category leadership team.

Customer Marketing Manager

• Aug 1997 - Aug 2000

I had full responsibility for shopper experience and category management. I led a merchandising team of 7 people and developed category management competency among them. I had full responsibility for shopper experience and category management. I led a merchandising team of 7 people and developed category management competency among them.