Saifullah Ijaz
Senior Digital Executive at Matrix Mena- Claim this Profile
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English -
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Arabic -
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Urdu Elementary proficiency
Topline Score
Bio
Credentials
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Google Analytics Individual Qualification
GoogleApr, 2019- Nov, 2024 -
Google Ad Words Search Certification
GoogleSep, 2017- Nov, 2024 -
Snapchat Advertising Core Competencies
Snap Inc.Dec, 1998- Nov, 2024 -
Display & Video 360
GoogleDec, 2019- Nov, 2024 -
Google Ad Words Display Certification
GoogleNov, 2018- Nov, 2024
Experience
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Matrix Mena
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Saudi Arabia
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Advertising Services
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1 - 100 Employee
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Senior Digital Executive
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May 2023 - Present
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Fiverr
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United States
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Software Development
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700 & Above Employee
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Digital Performance Specialist
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Oct 2022 - Jun 2023
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ifruitful | SF SHOP
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United States
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Ecommerce Manager
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Apr 2022 - Jul 2022
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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Senior Digital Performance
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Jun 2019 - Sep 2020
- Extensive knowledge of planning Online & Offline. - Identified strategic and tactical opportunities that best fit the goals and KPIs of the campaign.- Identifying potential problems and devising ways to rectify them.- Develop optimisation strategies on a campaign-by-campaign basis to maximize both yield and advertiser performance.- Develop and manage online marketing campaigns for effectively driving brand awareness, engagement and traffic to social media pages Using initiative’s to ensure the smooth running of paid search accounts by carrying out daily optimisations, monitoring spend, updating keyword lists and changing creative.- Deliver effective workflow across the business in order to meet deadlines, manage workloads and ensure appropriateskill levels are engaged to deliver the project of high quality work.- Acquire a deep understanding of Clients website, internal challenges, capabilities, development plans and work with client to enhance their website/s offering.- Implement multichannel strategies to drive superior performance across all clients.- Supporting Director with: Reporting, Presentation preparation, Launch new accounts- Assisting Director to ensure monthly, fortnightly or weekly reports are delivered to the client on time and with meaningful insights and recommendations.- Ensures all necessary paperwork (IO’s, client contracts etc.) is in place for all client campaigns before they go live.- Responsible for ensuring that invoices go out on time accurately with proforma’s checked and that accounts are reconciled accurately and in a timely manner.- Responsible for ensuring that all campaign budget forms are completed with all the appropriate documentation.- Support Director in management of all required financials, timesheets, billings, POs & budgets. Accurately monitor client finance procedures and ensure accurate billings and invoicing for all clients. Show less
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Digital Performance Executive
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Mar 2016 - Jun 2019
- Digital Knowledge & Experience across Google & Google Editor, Analytics (Google & Social), YouTube Analytics & Studio Beta, Social Media, other platforms, Trafficking (DCM) & True-click (for PPC - Monitoring & Auditing). - Executing campaigns on: Google (SEM, GDN, Gmail, YouTube), Facebook & Instagram, Twitter, Snap chat, LinkedIn.- Campaign performance reports & closeout reports based on campaign timeline. - Experience in creating bidding strategy on Digital platforms. - Up to date technologies and keep the company at the forefront of digitalmarketing.- Other experience platforms: Adobe Photoshop, Adobe Illustration, Adobe In Design, Adobe Premiere Pro Show less
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Digital Executive
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Apr 2014 - Mar 2016
- Coordination with Digital Team to implement day to day account changes.- Media Planning (Digital & Offline)- Digital weekly campaign performance reporting to client.- Executing campaigns of any social related platforms from scratch and setting up and optimizing in the correct way, per brief and campaigns are monitored daily and hit relevant targets.- Expertise in Digital tools: Google Ad words, Statex (Online).
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Advisors-360
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Saudi Arabia
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Assistant Manager
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Feb 2014 - Feb 2014
Mobily & i2 Event .. Mobily & i2 Event ..
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Advisors 360
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Jeddah
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Asst. General Manager
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May 2013 - May 2013
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Marketing Research
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Jul 2011 - Oct 2011
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Strategic Planner Assist.
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Jul 2010 - Aug 2010
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Trainee
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Jul 2009 - Sep 2009
Marketing Research Marketing Research
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IMPACT BBDO
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Advertising Services
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400 - 500 Employee
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Trainee
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Sep 2007 - Nov 2007
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Education
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University of Peshawar
Bachelor of Business Administration (B.B.A.), Marketing -
Pakistan International School Jeddah
Business/Commerce, General