User Acquisition Manager

• May 2022 - Present

We are the makers of casual mobile hit Love & Pies, which globally launched in September 2021 and has now found its way into the hands of millions of players around the world. We’re backed by Supercell, one of the biggest and best in the industry. We make games for everyone that are snackable yet nourishing — built to fit into your daily life, but with the emotional depth of your favourite TV show. Our team always comes first at Trailmix, and our culture is built on both high performance and high care — we strive to be the best versions of ourselves, but always within an environment based on inclusivity, respect and safety, no matter who you are or where you come from. Show less

Senior User Acquisition Manager

• Aug 2021 - Feb 2022

-Performance Marketing over Portfolio of 6 different games on idle genre with management of monthly 1M$ budget. -Maintaining positive return on investment goal while trying to reach the scale, with respect to KPIs. -Partnership management on some of the biggest channels including Vungle, Liftoff, Applovin, TikTok, Moloco. -Management of marketing tests, analyzing product and UA improvements. -Continous A/B testings over the product and marketing strategy to understand user behaviour at maximum extent. -Unlocking opportunities with influencer marketing partners and building understanding across it to understand if it is possible to make a sustainable and long living channel out of it, experimenting and documenting how to utilize them at maximum scale. Show less

Growth Lead

• Mar 2021 - Jul 2021

-Developing user acquisition and monetization strategies across previous games and projection for newly developed games. -Managing business partnerships across performance marketing channels(Facebook, Google, Snapchat, Video Ad Networks) and strengthening bonds between stakeholders. -Successful campaign activation, creative planning and optimization with customized solutions for every channel. -Developing user acquisition and monetization strategies across previous games and projection for newly developed games. -Managing business partnerships across performance marketing channels(Facebook, Google, Snapchat, Video Ad Networks) and strengthening bonds between stakeholders. -Successful campaign activation, creative planning and optimization with customized solutions for every channel.

Client Solutions Manager, Programmatic, EMEA & LATAM

• Jul 2019 - Feb 2021

• Strategic consultancy role across EMEA markets to ensure successful campaigns, relationships & scaling• Close work with Product and Technical Operations to ensure the best campaign set up across key accounts• Lead the presentation of post-campaign analyses that result in continuous renewal and incremental revenue• Develop forward-thinking, data-driven analysis, and recommendations that align with client goals and quantify high-impact opportunities with clear recommendations to pitch to clients.• Research client needs to understand how AdColony can support the client in meeting their business goals• Works collaboratively with team members and management around the strategic development of our client and agency services & stimulate initiatives which may increase overall campaign effectiveness using AdColony services and general marketing input (creative strategy, landing pages, effective frequency, best performing formats, etc.)• Works with sales and other team members to ensure forecast and pipeline revenue is accurate• Create materials for quarterly client business reviews that result in continuous renewal and incremental revenue in partnership with Business Development Team Show less

Campaign Manager, Programmatic, US&LATAM

• Oct 2018 - Jun 2019

Create, maintain, and optimize programmatic campaigns on a daily basis including:- Ad Creation & Testing- Competitor Analysis- Bid Management- Conversion Optimisation & Tracking- Setting up and maintaining banner & video campaigns and liaising with internal design teams- Compiling weekly and monthly performance reports- Maintain strong internal relationships with all internal and external customers- Reporting and analysis of different performance metrics- Research and project management Show less

Demand Planning and Supply Chain Intern

• Apr 2018 - Oct 2018

Pricing Strategy Intern

• Jul 2017 - Nov 2017