Director Marketing Communications

• Jun 2021 - Present

Head Of (Digital) Marketing Communications

• Mar 2018 - Jun 2021

· Department head of Marketing & Communications· Development and Execution of Digital MarComms Strategy and Activities· Stakeholder Management, Trainings, Steering several agencies, budget responsibility· Introduction of Marketing Automation, Inbound Campaigns, and B2B Social Media· Creative Conceptualization and Optimization of global campaigns· Measurement, Reporting, Monitoring, KPIs· SEO, SEM, Website relaunch responsibility· Member of Innovation Task Force (new product development for China and New Business Model development)· Member of Crisis Management Board· Product Owner “Digital Squad”; Responsible for new digital business models and digital customer journey

Senior Marketing Communications Consultant

• 2020 - 2021

Senior Manager Digital Communications

• 2013 - 2018

· Lead of Digital Communication & Social Media, Responsible for all digital communication channels· Strategic conception, execution and development of all Social Media platforms across the GLS Group in Europe· Developed and Implemented Digital Communication Strategy· Crisis Communication (on- and offline)· Community Management, Content Management, Campaigns, Ads (Display, Search, Programmatic)· Measurement, Reporting, Monitoring, KPIs· SEO, SEM, Website relaunch· Websites & Apps management and development· Steering Agencies and Project Teams· Internal Trainings conducted for Social Media, Digital Communication & Service Communication· Inter-departmental key position

Head of PR & Communications (Concerts & Events)

• 2012 - 2014

· Social Media & Digital Strategies for concerts & tours (e.g. Beyoncé, Chris Brown, The Voice, and more)· Media Relations, Press Releases, Press Conferences· Crisis Communication, Review Management· Website Management, SEO, SEM, Adwords, FB Ads · Social Media & Digital Strategies for concerts & tours (e.g. Beyoncé, Chris Brown, The Voice, and more)· Media Relations, Press Releases, Press Conferences· Crisis Communication, Review Management· Website Management, SEO, SEM, Adwords, FB Ads

Vice President Global Development

• 2013 - 2013

· Opening up new market opportunities, responsible for launch in the USA· Strategic conception, execution and development of marketing and communication measurements· Developing a business plan for Shopgate Inc.· Investor communication & management· Consulting customers re: marketing & communication· Media Relations, Press, Social Media, SEO, SEM· Optimizing website & apps for the U.S. market· E-Commerce & M-Commerce, Mobile Marketing· Event and trade show management in the U.S.· Strategic partnership management

Sr. Manager PR & Communications

• 2009 - 2012

· Department Lead Communication, Online, Social Media· SEO, SEM, Adwords , User Experience, Retention, Mobile· Social Media, Blog, Community Management, Newsletter Marketing· Conversion optimizing digital measurements· Strategic conception& development of all digital channels· Strategic partnership management· Internal & external Communication, Press & Media· Brand, Reputation & Review Management · Department Lead Communication, Online, Social Media· SEO, SEM, Adwords , User Experience, Retention, Mobile· Social Media, Blog, Community Management, Newsletter Marketing· Conversion optimizing digital measurements· Strategic conception& development of all digital channels· Strategic partnership management· Internal & external Communication, Press & Media· Brand, Reputation & Review Management