Experience

BetterUp

• United States
• Professional Training and Coaching
• 700 & Above Employee

• Senior Vice President, Product Marketing

  • Jan 2023 - Present

  BetterUp is on a mission to help people everywhere pursue their lives with greater purpose, passion, and clarity. As the creator and leader of AI-enabled video coaching and positive behavior-based platforms, BetterUp has delivered personalized coaching and care across organizations big and small, resulting in improved performance and transformation at all levels. Simply put, people, teams, and companies are more resilient, more productive, and less stressed with BetterUp (even in times… Show more BetterUp is on a mission to help people everywhere pursue their lives with greater purpose, passion, and clarity. As the creator and leader of AI-enabled video coaching and positive behavior-based platforms, BetterUp has delivered personalized coaching and care across organizations big and small, resulting in improved performance and transformation at all levels. Simply put, people, teams, and companies are more resilient, more productive, and less stressed with BetterUp (even in times like these). And we're just getting started. Show less BetterUp is on a mission to help people everywhere pursue their lives with greater purpose, passion, and clarity. As the creator and leader of AI-enabled video coaching and positive behavior-based platforms, BetterUp has delivered personalized coaching and care across organizations big and small, resulting in improved performance and transformation at all levels. Simply put, people, teams, and companies are more resilient, more productive, and less stressed with BetterUp (even in times… Show more BetterUp is on a mission to help people everywhere pursue their lives with greater purpose, passion, and clarity. As the creator and leader of AI-enabled video coaching and positive behavior-based platforms, BetterUp has delivered personalized coaching and care across organizations big and small, resulting in improved performance and transformation at all levels. Simply put, people, teams, and companies are more resilient, more productive, and less stressed with BetterUp (even in times like these). And we're just getting started. Show less



Klaviyo

• United States
• Advertising Services
• 700 & Above Employee

• Vice President of Marketing

  • Aug 2021 - Nov 2022

  At Klaviyo, I led a team of world-class marketers across product marketing, integrated marketing campaigns, customer advocacy and developer evangelism Klaviyo is the future of how businesses grow and engage with their prospects and customers. Used by more than 100,000 businesses, Klaviyo is the leading marketing platform used by ecommerce brands to deliver delightful, personalized and meaningful experiences across web, email, SMS and social channels At Klaviyo, I led a team of world-class marketers across product marketing, integrated marketing campaigns, customer advocacy and developer evangelism Klaviyo is the future of how businesses grow and engage with their prospects and customers. Used by more than 100,000 businesses, Klaviyo is the leading marketing platform used by ecommerce brands to deliver delightful, personalized and meaningful experiences across web, email, SMS and social channels



Qualtrics

• United States
• Software Development
• 700 & Above Employee

• Head of Marketing - CoreXM , DesignXM and XM Platform

  • Feb 2018 - Aug 2021

  I joined Qualtrics soon after they announced their vision around the category of Experience Management (XM) - and led the execution of the category creation playbook for some of its leading products. I first led marketing for Qualtrics's largest business by install base - CoreXM - the original survey tool and market research platform, which was used by >10,000 customers and millions of users. This was a ~$250M ARR business (40% YoY) and a key lynchpin in Qualtrics 'Land & Expand'… Show more I joined Qualtrics soon after they announced their vision around the category of Experience Management (XM) - and led the execution of the category creation playbook for some of its leading products. I first led marketing for Qualtrics's largest business by install base - CoreXM - the original survey tool and market research platform, which was used by >10,000 customers and millions of users. This was a ~$250M ARR business (40% YoY) and a key lynchpin in Qualtrics 'Land & Expand' GTM. I brought a 'GM mindset' to this business with full revenue ownership and accountability across sales, CS, marketing and partners My team provided leadership on product branding and positioning, product launches and solution messaging, integrated marketing strategy, growth and demand-gen campaigns, sales play creation and enablement, content and comms, expansion plays, PR, compete and customer storytelling. Over time, through a couple of rebrands and pricing modernizations, the product line evolved to be a portfolio of offerings with multiple SKUs & buyers. We were able to balance PLG based GTM to end users with team based selling to departments with enterprise selling to CIOs My team also led Qualtrics' foray into Product led growth (PLG) in a predominantly sales led culture. We launched our freemium and free trial offerings, provided pricing transparency and an online buying experience and built a growth team focused on conversion optimization. In less than a year, we had significantly exceeded our goals on MQLs, pipeline, and revenue. Later, I led product marketing for the Qualtrics XM Platform, Ecosystem and Services. My team led storytelling, evangelism, campaigns & usage marketing for XMOS - a suite of foundational services that power all Qualtrics' offerings and deliver personalization, intelligence, automation and trust to every Qualtrics user. We also partnered with engineering and PM to drive compelling, differentiated product vision and roadmap Show less I joined Qualtrics soon after they announced their vision around the category of Experience Management (XM) - and led the execution of the category creation playbook for some of its leading products. I first led marketing for Qualtrics's largest business by install base - CoreXM - the original survey tool and market research platform, which was used by >10,000 customers and millions of users. This was a ~$250M ARR business (40% YoY) and a key lynchpin in Qualtrics 'Land & Expand'… Show more I joined Qualtrics soon after they announced their vision around the category of Experience Management (XM) - and led the execution of the category creation playbook for some of its leading products. I first led marketing for Qualtrics's largest business by install base - CoreXM - the original survey tool and market research platform, which was used by >10,000 customers and millions of users. This was a ~$250M ARR business (40% YoY) and a key lynchpin in Qualtrics 'Land & Expand' GTM. I brought a 'GM mindset' to this business with full revenue ownership and accountability across sales, CS, marketing and partners My team provided leadership on product branding and positioning, product launches and solution messaging, integrated marketing strategy, growth and demand-gen campaigns, sales play creation and enablement, content and comms, expansion plays, PR, compete and customer storytelling. Over time, through a couple of rebrands and pricing modernizations, the product line evolved to be a portfolio of offerings with multiple SKUs & buyers. We were able to balance PLG based GTM to end users with team based selling to departments with enterprise selling to CIOs My team also led Qualtrics' foray into Product led growth (PLG) in a predominantly sales led culture. We launched our freemium and free trial offerings, provided pricing transparency and an online buying experience and built a growth team focused on conversion optimization. In less than a year, we had significantly exceeded our goals on MQLs, pipeline, and revenue. Later, I led product marketing for the Qualtrics XM Platform, Ecosystem and Services. My team led storytelling, evangelism, campaigns & usage marketing for XMOS - a suite of foundational services that power all Qualtrics' offerings and deliver personalization, intelligence, automation and trust to every Qualtrics user. We also partnered with engineering and PM to drive compelling, differentiated product vision and roadmap Show less



Cloud Tech Partners, acquired by Hewlett Packard Enterprise company in 2018

• United States
• Information Technology & Services
• 1 - 100 Employee

• Director - Ecosystem

  • Sep 2016 - Feb 2018

  CTP was the premier cloud services and software company for enterprises moving to AWS, GCP and Azure. Dubbed as the “Mckinsey of Cloud” for its thought leadership and quality of work, CTP was a true born-in-cloud consulting firm which helped hundreds of enterprises adopt public cloud at scale I managed CTP's ecosystem strategy - from business development to co-marketing to joint sales pursuits - with leading ISVs around cloud infrastructure, big data and cybersecurity. I was privileged… Show more CTP was the premier cloud services and software company for enterprises moving to AWS, GCP and Azure. Dubbed as the “Mckinsey of Cloud” for its thought leadership and quality of work, CTP was a true born-in-cloud consulting firm which helped hundreds of enterprises adopt public cloud at scale I managed CTP's ecosystem strategy - from business development to co-marketing to joint sales pursuits - with leading ISVs around cloud infrastructure, big data and cybersecurity. I was privileged to work with best-in-class cloud SaaS platforms like Sumologic, Palo Alto Networks, Hashicorp, Docker, Chef, Evident.io, Dome9, Databricks, Tableau, Trendmicro etc. CTP gave me an appreciation for enterprise selling and all the ingredients that need to come together for any large enterprise to adopt a new technology paradigm. I also learnt from the 50+ SaaS ISVs I worked with , especially the upstarts who displaced the incumbents with a great product and dogged GTM execution CTP was acquired by HPE in Feb 2018 Key skills - Technology due-diligence, product and solution marketing, business development, GTM planning, joint offering development, contracts and negotiations Show less CTP was the premier cloud services and software company for enterprises moving to AWS, GCP and Azure. Dubbed as the “Mckinsey of Cloud” for its thought leadership and quality of work, CTP was a true born-in-cloud consulting firm which helped hundreds of enterprises adopt public cloud at scale I managed CTP's ecosystem strategy - from business development to co-marketing to joint sales pursuits - with leading ISVs around cloud infrastructure, big data and cybersecurity. I was privileged… Show more CTP was the premier cloud services and software company for enterprises moving to AWS, GCP and Azure. Dubbed as the “Mckinsey of Cloud” for its thought leadership and quality of work, CTP was a true born-in-cloud consulting firm which helped hundreds of enterprises adopt public cloud at scale I managed CTP's ecosystem strategy - from business development to co-marketing to joint sales pursuits - with leading ISVs around cloud infrastructure, big data and cybersecurity. I was privileged to work with best-in-class cloud SaaS platforms like Sumologic, Palo Alto Networks, Hashicorp, Docker, Chef, Evident.io, Dome9, Databricks, Tableau, Trendmicro etc. CTP gave me an appreciation for enterprise selling and all the ingredients that need to come together for any large enterprise to adopt a new technology paradigm. I also learnt from the 50+ SaaS ISVs I worked with , especially the upstarts who displaced the incumbents with a great product and dogged GTM execution CTP was acquired by HPE in Feb 2018 Key skills - Technology due-diligence, product and solution marketing, business development, GTM planning, joint offering development, contracts and negotiations Show less



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Sr. Product Marketing Manager

  • Jul 2013 - Sep 2016

  At Microsoft, I worked in the WW Cloud + Enterprise (C+E) Marketing Group - a team of strategists and marketeers responsible for driving the GTM strategy and execution for all of Microsoft's business around cloud, infra, developer tools, app platforms and business apps. This was the team that drove GTM strategy for products like Azure, SQL, Dynamics, Power BI, Visual Studio and more I drove Azure's product and channel strategy with hosters and managed service providers (MSPs). As part of… Show more At Microsoft, I worked in the WW Cloud + Enterprise (C+E) Marketing Group - a team of strategists and marketeers responsible for driving the GTM strategy and execution for all of Microsoft's business around cloud, infra, developer tools, app platforms and business apps. This was the team that drove GTM strategy for products like Azure, SQL, Dynamics, Power BI, Visual Studio and more I drove Azure's product and channel strategy with hosters and managed service providers (MSPs). As part of this team, I managed program strategy for two partner engagement programs , viz, Cloud OS Network (COSN) and Cloud Solution Provider (CSP) At Microsoft, I learnt the discipline of B2B product marketing from the company that had decades of experience in it - I was responsible for segment specific messaging and positioning of the Azure portfolio, as well as for designing the right use cases and service offerings that partners could build a business around - I gathered customer feedback, competitive intelligence and conducted analytics on product adoption in order to inform customer narrative and influence product planning. - I personally engaged with hundreds of Hosters, SIs, MSPs and ecosystem ISVs across the world, helping them launch the right solution offerings around Azure - I also led several projects around pricing strategy, market intelligence, customer segmentation, usage and adoption analytics, revenue target setting and growth forecasting Key skills - Core Product Marketing, Audience Marketing, Ecosystem and Channel strategy, Partner/Channel Marketing, Sales Enablement, Solution development, Business Development Show less At Microsoft, I worked in the WW Cloud + Enterprise (C+E) Marketing Group - a team of strategists and marketeers responsible for driving the GTM strategy and execution for all of Microsoft's business around cloud, infra, developer tools, app platforms and business apps. This was the team that drove GTM strategy for products like Azure, SQL, Dynamics, Power BI, Visual Studio and more I drove Azure's product and channel strategy with hosters and managed service providers (MSPs). As part of… Show more At Microsoft, I worked in the WW Cloud + Enterprise (C+E) Marketing Group - a team of strategists and marketeers responsible for driving the GTM strategy and execution for all of Microsoft's business around cloud, infra, developer tools, app platforms and business apps. This was the team that drove GTM strategy for products like Azure, SQL, Dynamics, Power BI, Visual Studio and more I drove Azure's product and channel strategy with hosters and managed service providers (MSPs). As part of this team, I managed program strategy for two partner engagement programs , viz, Cloud OS Network (COSN) and Cloud Solution Provider (CSP) At Microsoft, I learnt the discipline of B2B product marketing from the company that had decades of experience in it - I was responsible for segment specific messaging and positioning of the Azure portfolio, as well as for designing the right use cases and service offerings that partners could build a business around - I gathered customer feedback, competitive intelligence and conducted analytics on product adoption in order to inform customer narrative and influence product planning. - I personally engaged with hundreds of Hosters, SIs, MSPs and ecosystem ISVs across the world, helping them launch the right solution offerings around Azure - I also led several projects around pricing strategy, market intelligence, customer segmentation, usage and adoption analytics, revenue target setting and growth forecasting Key skills - Core Product Marketing, Audience Marketing, Ecosystem and Channel strategy, Partner/Channel Marketing, Sales Enablement, Solution development, Business Development Show less



KLUTCHclub

• United States
• Retail

• VP, Ecommerce product management

  • Feb 2013 - Jun 2013

  KLUTCHclub (now merged with Bestowed, LLC) was a subscription box company providing curated health and wellness products to its subscribers. I managed KC's ecommerce marketplace- KLUTCHshop. I managed all aspects of the ecommerce portal design and navigation, supplier recruitment and onboarding ,marketing & outreach, fulfillment and order analytics. KLUTCHclub (now merged with Bestowed, LLC) was a subscription box company providing curated health and wellness products to its subscribers. I managed KC's ecommerce marketplace- KLUTCHshop. I managed all aspects of the ecommerce portal design and navigation, supplier recruitment and onboarding ,marketing & outreach, fulfillment and order analytics.



HealthBridge Advisors Private Limited

• India
• Hospital & Health Care
• 1 - 100 Employee

• Program Manager

  • Jun 2009 - Jun 2011

  HealthBridge Advisors is a boutique management consulting firm providing strategy and operations consulting services to health systems, healthcare providers, hospitals and PE/VC firms looking to invest in healthcare delivery. As a Program Manager (equivalent to an engagement manager at other consulting firms), I managed all aspects of a consulting engagement delivery - including problem solving, client relationships and team health. -- People Management experience: Led teams of… Show more HealthBridge Advisors is a boutique management consulting firm providing strategy and operations consulting services to health systems, healthcare providers, hospitals and PE/VC firms looking to invest in healthcare delivery. As a Program Manager (equivalent to an engagement manager at other consulting firms), I managed all aspects of a consulting engagement delivery - including problem solving, client relationships and team health. -- People Management experience: Led teams of Associates and Consultants on end-to-end client engagements -- Executed business process re-engineering programs for large tertiary care health systems; experience in hands-on operational improvement projects measured by increase in cash-flows and patient satisfaction -- Conducted commercial due-diligence for two healthcare deals by leading global PE firms Show less HealthBridge Advisors is a boutique management consulting firm providing strategy and operations consulting services to health systems, healthcare providers, hospitals and PE/VC firms looking to invest in healthcare delivery. As a Program Manager (equivalent to an engagement manager at other consulting firms), I managed all aspects of a consulting engagement delivery - including problem solving, client relationships and team health. -- People Management experience: Led teams of… Show more HealthBridge Advisors is a boutique management consulting firm providing strategy and operations consulting services to health systems, healthcare providers, hospitals and PE/VC firms looking to invest in healthcare delivery. As a Program Manager (equivalent to an engagement manager at other consulting firms), I managed all aspects of a consulting engagement delivery - including problem solving, client relationships and team health. -- People Management experience: Led teams of Associates and Consultants on end-to-end client engagements -- Executed business process re-engineering programs for large tertiary care health systems; experience in hands-on operational improvement projects measured by increase in cash-flows and patient satisfaction -- Conducted commercial due-diligence for two healthcare deals by leading global PE firms Show less



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Jul 2007 - Jun 2009

  - Management consultant working on strategy and operations engagements across pharma, public health, mining, oil and gas, real estate and media. Engagements ranged from investment due diligence, market entry strategy, purchasing and supply chain management, strategy and operational transformations - Focus on Data driven problem solving and management; experience in design to value, right sourcing and manufacturing efficiency improvement. - Management consultant working on strategy and operations engagements across pharma, public health, mining, oil and gas, real estate and media. Engagements ranged from investment due diligence, market entry strategy, purchasing and supply chain management, strategy and operational transformations - Focus on Data driven problem solving and management; experience in design to value, right sourcing and manufacturing efficiency improvement.