Experience

Shop LC

• United States
• Retail
• 1 - 100 Employee

• Deputy Manager - Social Media

  • May 2021 - Present



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Specialist

  • Sep 2018 - Apr 2021

  Gurgaon, India - Strategizing and executing end-to-end digital marketing activities at LexisNexis India - Build & implement the overall digital marketing strategy with main focus on customer acquisition - Proven track record in leading campaigns from planning to execution and analysis - Coordinate multi-channel product-focused campaigns partnering with sales team to drive leads - Design, build and maintain LexisNexis’s social media presence (Facebook, Twitter, LinkedIn, Instagram, Google+ &… Show more - Strategizing and executing end-to-end digital marketing activities at LexisNexis India - Build & implement the overall digital marketing strategy with main focus on customer acquisition - Proven track record in leading campaigns from planning to execution and analysis - Coordinate multi-channel product-focused campaigns partnering with sales team to drive leads - Design, build and maintain LexisNexis’s social media presence (Facebook, Twitter, LinkedIn, Instagram, Google+ & YouTube) - Develop and manage all web, SEO/SEM, marketing database, email, social media and display advertising campaigns to raise brand awareness and generate leads - Measure and report performance of all digital marketing campaigns, and assess against goals - Track, optimize, report, and analyze website analytics and paid marketing advertising (Facebook Adverts & Google AdWords) using vendor-specific dashboards - Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation forms (including offers) - Create and manage email campaigns on Eloqua, determine calls-to-action, content and audience segmentation - Create, manage and analyze surveys using Survey Monkey to gain insights into brand awareness, product development, market segmentation, customer demographics and customer feedback - Responsibility for planning and budgetary control of complete digital marketing activities Show less



Templatolio

• India
• Advertising Services
• 1 - 100 Employee

• Senior Associate - Digital Marketing Strategy & Operations

  • Jul 2015 - Sep 2018

  Gurgaon, India Clients: Select Hotels, Radisson Blu Hotels, ibis Hotels, Ananta Resorts, Vivanta by Taj, Oakwood Hyderabad, Puri Oils, A2B Electric Bikes, Hero Electric, Columbia Asia - An integral part of Digital marketing team - Manage overall content creation and scheduling on Facebook, LinkedIn, Twitter, YouTube, Google+ and Instagram for all clients - Manage digital marketing campaigns from ideation to foundation and completion. - Responsible for brainstorming, creation and execution of… Show more Clients: Select Hotels, Radisson Blu Hotels, ibis Hotels, Ananta Resorts, Vivanta by Taj, Oakwood Hyderabad, Puri Oils, A2B Electric Bikes, Hero Electric, Columbia Asia - An integral part of Digital marketing team - Manage overall content creation and scheduling on Facebook, LinkedIn, Twitter, YouTube, Google+ and Instagram for all clients - Manage digital marketing campaigns from ideation to foundation and completion. - Responsible for brainstorming, creation and execution of monthly social media calendars based on the brand positioning for all clients - Work with creative teams to develop compelling designs for social media, website designs and emailers by providing ideas and content - Design and implement plans to drive digital engagement through paid and organic digital marketing campaigns - Measure performance of all digital marketing campaigns, assess against goals and identify trends and insights for optimizing spends - Responsible to drive all digital marketing initiatives and running research led social media campaigns for optimum results - Driving website traffic and performance based campaigns including CPA, CPC, CTR, CPM etc. - Study trends in social media, research popular social media platforms, emerging social media tools and advise the implementation of them - Plan and execute all Email and SMS campaigns by setting up the panel, making subject lines, performing test, and deploying to clients database - Analyzing and creating reports of overall account performance, insights and success of social media campaigns and contests for all clients on monthly basis Show less



Laurent & Benon Group

• Human Resources Services
• 1 - 100 Employee

• Digital Marketing Associate

  • Aug 2013 - Jul 2015

  Gurgaon, India Digital Marketing: - Manage daily Content creation and scheduling on Facebook, LinkedIn, Twitter, YouTube, Pinterest, Google+ and Slide share - Develop Facebook strategies to drive engagement, amplify brand message, and expand total fan base size - Social Media Channels & Google Ad words Reporting - Developing and managing Digital Marketing campaigns. - Overseeing the Social Media strategy for the company. - Utilizing a range of techniques including Paid Search (PPC). -… Show more Digital Marketing: - Manage daily Content creation and scheduling on Facebook, LinkedIn, Twitter, YouTube, Pinterest, Google+ and Slide share - Develop Facebook strategies to drive engagement, amplify brand message, and expand total fan base size - Social Media Channels & Google Ad words Reporting - Developing and managing Digital Marketing campaigns. - Overseeing the Social Media strategy for the company. - Utilizing a range of techniques including Paid Search (PPC). - Managing online brand and product campaigns to raise brand awareness. - Responsibility for planning and budgetary control of all digital marketing campaigns. - Devising strategies to drive online traffic to the company website. - Improving the usability, design, content and conversion of the company website/Landing Pages. - Tracking conversion rates and making improvements to the Website/Landing Pages. - Review new technologies and keep the company at the forefront of developments in digital marketing. Show less



Genesis Luxury

• India
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Marketing and Public Relations Intern

  • Mar 2013 - May 2013

  Gurgaon, India - As an integral part of the Marketing team, was responsible for handling marketing for global brands like Armani, Jimmy Choo, Furla, Burberry, Paul Smith Other roles and responsibilities involved: • Handling PR (Public Relations) for the company’s highest grossing clients • Event hosting catering to the specific requirements of the clients • Taking care of branding responsibilities • Developing strategies regarding global product placement basis extensive market research… Show more - As an integral part of the Marketing team, was responsible for handling marketing for global brands like Armani, Jimmy Choo, Furla, Burberry, Paul Smith Other roles and responsibilities involved: • Handling PR (Public Relations) for the company’s highest grossing clients • Event hosting catering to the specific requirements of the clients • Taking care of branding responsibilities • Developing strategies regarding global product placement basis extensive market research catering to development and growth decisions of the clients • Developing strategies regarding global product placement basis extensive market research catering to development and growth decisions of the clients • Handled Social Media Marketing of Luxury Brands Like Emporio Armani, Furla, Jimmy Choo & Paul Smith. • Preparing & maintaining the brand report for Etro and Canali Show less



Tata Tele Business Services

• India
• Telecommunications
• 700 & Above Employee

• Marketing and Communications Intern

  • Jun 2012 - Aug 2012

  Noida Area, India Handled the Brand tracking of Tata Docomo and doing Competitor analysis Promoting brands under TATA communications